{"id":41490,"date":"2025-09-23T15:38:39","date_gmt":"2025-09-23T13:38:39","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41490"},"modified":"2025-09-23T15:38:39","modified_gmt":"2025-09-23T13:38:39","slug":"vendas-ferrari-vs-lamborghini-o-touro-surpreende-o-cavalo-empinado-no-seu-maior-mercado","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/ventes-ferrari-vs-lamborghini-le-taureau-cree-la-surprise-face-au-cheval-cabre-sur-son-plus-gros-marche\/","title":{"rendered":"Vendas Ferrari vs Lamborghini: o touro assusta o cavalo empinado no seu maior mercado!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Enquanto Ferrari<\/a> como Lamborghini<\/a> A cada ano que passa, as empresas do sector autom\u00f3vel batem recordes de vendas (e de margens), ao ponto de, por vezes, nos perguntarmos onde \u00e9 que tudo isto vai parar. 2025 marca um ponto de viragem inesperado. Em certos mercados-chave, o duelo hist\u00f3rico entre o cavalo empinado e o touro de Sant'Agata Bolognese est\u00e1 a sofrer um reequil\u00edbrio sem precedentes.<\/p>\n\n\n\n

A Ferrari det\u00e9m tradicionalmente a coroa mundial em termos de volume, gra\u00e7as \u00e0 sua presen\u00e7a mais alargada e a uma imagem consistentemente forte. Mas a Lamborghini acaba de conseguir uma proeza: pela primeira vez, a marca italiana registou mais autom\u00f3veis do que a Ferrari nos Estados Unidos, o seu maior mercado, e no Reino Unido, outro basti\u00e3o europeu onde a Ferrari reinava at\u00e9 agora.<\/p>\n\n\n\n

Os n\u00fameros: A Ferrari mant\u00e9m-se na frente, mas a Lamborghini bate forte<\/h2>\n\n\n\n

No per\u00edodo de janeiro a agosto de 2025, a Ferrari matriculou 5 660 autom\u00f3veis nos pa\u00edses estudados (Estados Unidos, Alemanha, It\u00e1lia, Jap\u00e3o, Reino Unido e Fran\u00e7a). Segue-se a Lamborghini com 4.913 unidades. Globalmente, a Ferrari continua a liderar.<\/p>\n\n\n\n

Mas os pormenores mudam:<\/p>\n\n\n\n

    \n
  • Estados Unidos: A Lamborghini assume a lideran\u00e7a com 2.227 vendas, contra 2.119 da Ferrari. Uma estreia que ilustra o apelo crescente dos SUV como o Urus, uma verdadeira pot\u00eancia comercial para a marca.<\/li>\n\n\n\n
  • Reino Unido: o touro volta a atacar com 610 matr\u00edculas, contra 498 da Ferrari.<\/li>\n\n\n\n
  • It\u00e1lia: A Ferrari mant\u00e9m a lideran\u00e7a (565 contra 403), mas a diferen\u00e7a continua a ser pequena.<\/li>\n\n\n\n
  • Alemanha: o terreno de ca\u00e7a preferido dos supercarros, a Ferrari domina claramente com 1300 vendas contra 922 da Lamborghini.<\/li>\n\n\n\n
  • Jap\u00e3o: a Ferrari continua a brilhar neste pa\u00eds (957 contra 664), confirmando o seu estatuto ic\u00f3nico entre os entusiastas locais.<\/li>\n\n\n\n
  • Fran\u00e7a: um mercado mais modesto, onde a Ferrari continua a estar bem \u00e0 frente (221 contra 87).<\/li>\n<\/ul>\n\n\n\n

    Estes resultados mostram at\u00e9 que ponto o duelo entre os dois construtores italianos j\u00e1 n\u00e3o \u00e9 apenas uma quest\u00e3o de for\u00e7a global. As prefer\u00eancias variam de pa\u00eds para pa\u00eds:<\/p>\n\n\n\n

      \n
    • Os americanos e os brit\u00e2nicos est\u00e3o agora a voltar-se mais para a Lamborghini,<\/li>\n\n\n\n
    • Por outro lado, a Alemanha e o Jap\u00e3o continuam a ser os basti\u00f5es da Ferrari,<\/li>\n\n\n\n
    • A It\u00e1lia, o ber\u00e7o de ambas as marcas, reflecte um mercado mais equilibrado.<\/li>\n<\/ul>\n\n\n\n

      Nota: na Su\u00ed\u00e7a, as matr\u00edculas de Ferrari e Lamborghini n\u00e3o s\u00e3o publicadas. Menos ainda no M\u00f3naco ou em Andorra!<\/p>\n\n\n\n

      O duelo ainda agora come\u00e7ou<\/h2>\n\n\n\n

      A Ferrari continua, portanto, a ser l\u00edder mundial, mas a din\u00e2mica \u00e9 interessante: A Lamborghini est\u00e1 a conseguir inverter a tend\u00eancia em mercados estrat\u00e9gicos, o que poder\u00e1 baralhar as cartas a m\u00e9dio prazo. E se, dentro de alguns anos, o touro acabar por perturbar definitivamente o cavalo empinado na cena mundial?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23,25],"tags":[],"class_list":["post-41490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","category-lamborghini","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nVentes Ferrari vs Lamborghini : le taureau effraie le cheval cabr\u00e9 sur son plus gros march\u00e9 ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alors que Ferrari comme Lamborghini battent chaque ann\u00e9e des records de ventes (et de marge), au point qu\u2019on se demande parfois o\u00f9 cela s\u2019arr\u00eatera, 2025\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/ferrari\/vendas-ferrari-vs-lamborghini-o-touro-surpreende-o-cavalo-empinado-no-seu-maior-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventes Ferrari vs Lamborghini : le taureau effraie le cheval cabr\u00e9 sur son plus gros march\u00e9 ! 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