{"id":41300,"date":"2025-09-16T09:29:13","date_gmt":"2025-09-16T07:29:13","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41300"},"modified":"2025-09-16T09:29:13","modified_gmt":"2025-09-16T07:29:13","slug":"a-alfa-romeo-regressa-a-este-belo-pais-apos-uma-ausencia-de-18-anos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-revient-dans-ce-pays-dasie-apres-18-ans-dabsence\/","title":{"rendered":"A Alfa Romeo regressa a este pa\u00eds asi\u00e1tico ap\u00f3s uma aus\u00eancia de 18 anos"},"content":{"rendered":"
\"\"
Foto CNA<\/figcaption><\/figure>\n\n\n\n

Alfa Romeo<\/a> continua a progredir na \u00c1sia, um mercado onde a marca italiana se debate com dificuldades para encontrar uma estrat\u00e9gia clara. Depois de ter abrir uma sala de exposi\u00e7\u00f5es em Hong Kong em 2023<\/a>, encerrado em Singapura em fevereiro de 2025<\/a>a marca Biscione decidiu regressar... a Taiwan. Um an\u00fancio simb\u00f3lico, uma vez que se trata de uma aus\u00eancia de 18 anos.<\/p>\n\n\n\n

No dia 15 de setembro de 2025, num evento oficial em Taip\u00e9, a Alfa Romeo confirmou o seu regresso a este mercado. A marca, que celebra este ano o seu 115\u00ba anivers\u00e1rio, apresentou dois dos seus modelos de refer\u00eancia: o Giulia e o Stelvio. Mas a verdadeira surpresa foi a presen\u00e7a do Junior, o novo SUV compacto da Stellantis, que dever\u00e1 estar \u00e0 venda em Taiwan no primeiro semestre de 2026.<\/p>\n\n\n\n

Este regresso foi poss\u00edvel gra\u00e7as ao grupo Shangteng Automotive, dirigido por Gao Yiyi, filha do presidente da I-Mei, um ator industrial com uma forte presen\u00e7a local. Juntamente com os seus pais, Gao Yiyi afirmou querer desenvolver a presen\u00e7a de marcas europeias em Taiwan e mostrou-se otimista quanto ao potencial do mercado autom\u00f3vel local.<\/p>\n\n\n\n

No entanto, esta escolha levanta quest\u00f5es. As vendas da Alfa Romeo na \u00c1sia continuam modestas: 832 unidades na China em 2022, enquanto no Jap\u00e3o, apesar de ser o seu basti\u00e3o regional, a marca passou de 1 671 registos em 2023 para apenas 963 em 2024. Neste contexto, a abertura de um concession\u00e1rio em Taiwan pode parecer paradoxal.<\/p>\n\n\n\n

Mas a Alfa Romeo est\u00e1 a jogar aqui uma carta estrat\u00e9gica. Taiwan \u00e9 um mercado de nicho, mas caracteriza-se por uma clientela abastada e apaixonada por autom\u00f3veis. Al\u00e9m disso, a parceria com a Shangteng Automotive constitui uma base s\u00f3lida, gra\u00e7as, nomeadamente, aos la\u00e7os familiares e econ\u00f3micos com a I-Mei.<\/p>\n\n\n\n

Por fim, este regresso a Taiwan ilustra uma determina\u00e7\u00e3o: apesar das dificuldades, a Alfa Romeo n\u00e3o quer abandonar a \u00c1sia. Entre o encerramento de concession\u00e1rios e a abertura de novos, a estrat\u00e9gia continua a ser dif\u00edcil de ler, mas a marca continua a procurar o seu equil\u00edbrio. Ap\u00f3s uma aus\u00eancia de 18 anos, a Alfa Romeo regressa a Taiwan. Resta saber se o Giulia, o Stelvio e, em breve, o Junior conseguir\u00e3o conquistar este mercado.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-41300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo revient dans ce pays d'Asie apr\u00e8s 18 ans d'absence - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo CNA Alfa Romeo poursuit son chemin en Asie, un march\u00e9 o\u00f9 la marque italienne peine \u00e0 trouver une strat\u00e9gie claire. 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