{"id":40585,"date":"2025-08-18T12:17:12","date_gmt":"2025-08-18T10:17:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=40585"},"modified":"2025-08-18T12:17:12","modified_gmt":"2025-08-18T10:17:12","slug":"stellantis-enterra-a-plataforma-giorgio-os-milhares-de-milhoes-de-euros-investidos-nunca-serao-recuperados","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/stellantis\/stellantis-enterre-la-plateforme-giorgio-les-milliards-deuros-investis-ne-seront-jamais-amortis\/","title":{"rendered":"Stellantis enterra a plataforma Giorgio: os milhares de milh\u00f5es de euros investidos nunca ser\u00e3o recuperados"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Quando Sergio Marchionne apresentou o Alfa Romeo Giulia em junho de 2015, n\u00e3o se tratou apenas do lan\u00e7amento de uma nova berlina desportiva. Foi tamb\u00e9m o nascimento de uma plataforma totalmente nova, a Giorgio, resultado de milhares de milh\u00f5es de euros de investimento. Concebida como a base t\u00e9cnica para o renascimento da Alfa Romeo, a Giorgio deveria suportar toda uma gama de modelos premium com tra\u00e7\u00e3o traseira e tra\u00e7\u00e3o integral, capazes de competir com a BMW, Audi e Mercedes.<\/p>\n\n\n\n

Grandes ambi\u00e7\u00f5es para a Alfa Romeo<\/h2>\n\n\n\n
\"alfa-romeo-giulia-stelvio-quadrifoglio-my23-4\"<\/figure>\n\n\n\n

O Giulia foi o primeiro modelo a beneficiar deste sistema em 2016, seguido pelo Stelvio em 2017. Ambos os modelos conquistaram a imprensa e os entusiastas com o seu dinamismo, mas as vendas ficaram muito aqu\u00e9m dos objectivos (apenas 120.000 Alfa Romeos por ano, na melhor das hip\u00f3teses, em compara\u00e7\u00e3o com os 400.000 esperados). O efeito de relan\u00e7amento n\u00e3o se concretizar\u00e1.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A Maserati convida-se a Giorgio<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Para rentabilizar o investimento, o Giorgio foi depois adaptado aos novos Maseratis. Primeiro o SUV Grecale, lan\u00e7ado em 2022, depois os novos GranTurismo e GranCabrio, lan\u00e7ados sobre uma plataforma Giorgio 1.5 evolu\u00edda, prova de que Stellantis n\u00e3o abandonou completamente a ideia de o valorizar.<\/p>\n\n\n\n

\"\"
Plataforma Giorgio 1.5<\/figcaption><\/figure>\n\n\n\n

Um calcanhar de Aquiles: a eletrifica\u00e7\u00e3o<\/h2>\n\n\n\n

O problema \u00e9 que o Giorgio foi originalmente concebido para motores de combust\u00e3o e h\u00edbridos ligeiros. Os modelos PHEV foram considerados em 2018, mas os planos foram abandonados em 2019. Claro, o Grecale MHEV existe, e o Giorgio 1.5 acabou por dar origem a 100 vers\u00f5es el\u00e9ctricas % do Grecale, GranTurismo e GranCabrio. Mas a eletrifica\u00e7\u00e3o chegou demasiado tarde e n\u00e3o estava em linha com as expectativas do mercado.<\/p>\n\n\n\n

\"alfa-romeo-roadmap-2018-2022\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Bili\u00f5es investidos... para nada<\/h2>\n\n\n\n

Hoje em dia, Stellantis<\/a> tra\u00e7a a linha. No seu relat\u00f3rio semestral de 2025, o Grupo afirma ter amortizado mais de 550 milh\u00f5es de euros para a Maserati e cerca de 26 milh\u00f5es para a Alfa Romeo, diretamente ligados \u00e0s plataformas utilizadas por estas marcas. No total, foram registadas v\u00e1rias centenas de milh\u00f5es de euros de perdas contabil\u00edsticas nos \u00faltimos meses, depois de ter admitido que os volumes previstos nunca ser\u00e3o suficientes para recuperar o investimento inicial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c9 evidente que os milhares de milh\u00f5es injectados em Giorgio para desenvolver cinco modelos - Giulia, Stelvio, Grecale, GranTurismo e GranCabrio - nunca ser\u00e3o compensados.<\/p>\n\n\n\n

A decis\u00e3o de Stellantis de enterrar Giorgio n\u00e3o \u00e9 apenas uma quest\u00e3o contabil\u00edstica. \u00c9 tamb\u00e9m simb\u00f3lica: um dos projectos mais ambiciosos da era FCA \u00e9 agora considerado um fracasso industrial. Os futuros modelos da Alfa Romeo e da Maserati ser\u00e3o baseados nas plataformas STLA Large e STLA Medium, concebidas desde o in\u00edcio para a eletrifica\u00e7\u00e3o e destinadas a reduzir os custos atrav\u00e9s de uma maior partilha no seio do Grupo.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":40586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-40585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stellantis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nStellantis enterre la plateforme Giorgio : les milliards d'euros investis ne seront jamais amortis - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lorsqu\u2019en juin 2015 Sergio Marchionne d\u00e9voile l\u2019Alfa Romeo Giulia, il ne s\u2019agit pas seulement du lancement d\u2019une nouvelle berline sportive. 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