{"id":39845,"date":"2025-07-14T14:47:48","date_gmt":"2025-07-14T12:47:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=39845"},"modified":"2025-07-14T14:47:48","modified_gmt":"2025-07-14T12:47:48","slug":"o-pais-que-comprara-mais-automoveis-fiat-em-2025-nao-e-de-longe-a-italia","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/fiat\/le-pays-qui-achete-le-plus-de-fiat-en-2025-nest-pas-litalie-et-de-loin\/","title":{"rendered":"O pa\u00eds que comprar\u00e1 mais autom\u00f3veis Fiat em 2025 n\u00e3o ser\u00e1 a It\u00e1lia (nem de longe)"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

\u00c9 um s\u00edmbolo poderoso da mudan\u00e7a geogr\u00e1fica da marca: Fiat<\/a> vende mais autom\u00f3veis no Brasil do que em It\u00e1lia<\/strong>... e de longe. Enquanto a marca italiana continua a declinar no seu pr\u00f3prio territ\u00f3rio, continua a ter um grande sucesso na Am\u00e9rica Latina, ao ponto de redefinir o que significa atualmente ser uma marca italiana.<\/p>\n\n\n\n

Brasil: 241.428 autom\u00f3veis Fiat registados em seis meses<\/h2>\n\n\n\n

Os n\u00fameros falam por si: com 241.428 unidades registadas entre janeiro e junho de 2025,<\/strong> O Brasil continua a ser o mercado n\u00famero um da Fiat em todo o mundo, \u00e0 frente da It\u00e1lia (82.466 unidades), que registou uma enorme queda de 14 % em rela\u00e7\u00e3o ao ano passado. O Brasil n\u00e3o s\u00f3 mant\u00e9m a posi\u00e7\u00e3o de n\u00famero um que tem mantido desde 2019, como tamb\u00e9m aumenta a diferen\u00e7a com um crescimento anual de +9 %, e at\u00e9 +17 % em compara\u00e7\u00e3o com 2023.<\/p>\n\n\n\n

Este sucesso n\u00e3o \u00e9 um acaso. A Fiat oferece uma gama completa, acess\u00edvel e local: Mobi, Argo, Pulse, Fastback, Cronos, Toro, Strada... sem esquecer as vers\u00f5es Abarth. Modelos adaptados \u00e0s necessidades e \u00e0s expectativas do mercado brasileiro, com uma estrat\u00e9gia industrial bem afinada, ao contr\u00e1rio do que acontece no Velho Continente.<\/p>\n\n\n\n

It\u00e1lia: a queda continua<\/h2>\n\n\n\n

Se os primeiros seis meses de 2025 servirem para alguma coisa, a Fiat est\u00e1 em decl\u00ednio estrutural no seu pr\u00f3prio territ\u00f3rio. A marca vendeu \"apenas\" 82.466 ve\u00edculos, menos 14 % do que na mesma altura do ano passado,<\/strong> e at\u00e9 12 % h\u00e1 menos de dois anos. Uma queda preocupante.<\/p>\n\n\n\n

O que \u00e9 mais alarmante? Uma grande parte das vendas italianas (quase 70 %) ainda se baseia no antigo Fiat Panda, um modelo em fim de carreira, vendido mas ainda muito popular.<\/p>\n\n\n\n

Argentina: a grande surpresa<\/h2>\n\n\n\n

Outro pa\u00eds com elevado crescimento \u00e9 a Argentina, o terceiro maior mercado mundial da Fiat em 2025. Com 42.332 unidades vendidas (+92 %), a marca quase duplicar\u00e1 as suas vendas neste pa\u00eds em rela\u00e7\u00e3o a 2024. Tamb\u00e9m aqui, a gama local \u00e9 um trunfo, com modelos produzidos na regi\u00e3o e concebidos para o poder de compra local.<\/p>\n\n\n\n

A Europa fica para tr\u00e1s...<\/h2>\n\n\n\n

Entretanto, A Europa est\u00e1 a desmoronar-se<\/strong>. A situa\u00e7\u00e3o \u00e9 preocupante. Eis alguns exemplos de queda livre:<\/p>\n\n\n\n

    \n
  • Alemanha<\/strong> 8.663 unidades (-55 %)<\/li>\n\n\n\n
  • Fran\u00e7a<\/strong> 9.738 unidades (-53 %)<\/li>\n\n\n\n
  • Espanha<\/strong> 5.027 unidades (-54 %)<\/li>\n\n\n\n
  • Reino Unido<\/strong> 6.136 unidades (-29 %)<\/li>\n\n\n\n
  • Turquia<\/strong> 33 068 unidades (-35 %)<\/li>\n<\/ul>\n\n\n\n

    Nestes mercados, a estrat\u00e9gia de eletrifica\u00e7\u00e3o total (Fiat 500e, Fiat 600e) n\u00e3o est\u00e1 a dar frutos. O resultado: perdas de dois d\u00edgitos em todas as frentes<\/strong>.<\/p>\n\n\n\n

    Fiat, uma marca italiana... com ra\u00edzes latino-americanas<\/h2>\n\n\n\n

    Com mais de 283 000 ve\u00edculos vendidos apenas nos seus dois mercados latino-americanos, a Fiat gera mais de 65 % dos seus volumes fora da Europa.<\/p>\n\n\n\n

    A Fiat j\u00e1 n\u00e3o \u00e9 o que era. O \u00edcone italiano \u00e9 agora uma marca global, impulsionada pelo Brasil e pela Argentina, que actuam como pilares comerciais num mundo em que a Europa est\u00e1 a recuar.<\/p>\n\n\n\n

    O Brasil \u00e9 o novo cora\u00e7\u00e3o pulsante da Fiat. E apesar de a marca estar a preparar o seu regresso ao Velho Continente com tr\u00eas novos modelos<\/a>ela sabe onde est\u00e3o as suas prioridades. E j\u00e1 n\u00e3o \u00e9 em Turim... mas em S\u00e3o Paulo.<\/p>\n\n\n\n

    Pa\u00eds<\/th>Registos 6 meses 2025<\/th>Alterar n-1<\/th>Altera\u00e7\u00e3o n-2<\/th><\/tr><\/thead>
    Brasil<\/td>241428<\/td>9%<\/td>17%<\/td><\/tr>
    It\u00e1lia<\/td>82466<\/td>-14%<\/td>-12%<\/td><\/tr>
    Argentina<\/td>42333<\/td>92%<\/td>9%<\/td><\/tr>
    Turquia<\/td>33067<\/td>-35%<\/td>-46%<\/td><\/tr>
    Alemanha<\/td>8662<\/td>-55%<\/td>-64%<\/td><\/tr>
    Fran\u00e7a<\/td>9737<\/td>-53%<\/td>-51%<\/td><\/tr>
    Espanha<\/td>5026<\/td>-54%<\/td>-68%<\/td><\/tr>
    Reino Unido<\/td>6135<\/td>-29%<\/td>-39%<\/td><\/tr>
    Jap\u00e3o<\/td>1856<\/td>-16%<\/td>-22%<\/td><\/tr>
    Estados Unidos<\/td>919<\/td>95%<\/td>225%<\/td><\/tr>
    Total<\/td>431629<\/td>-4%<\/td>-9%<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":39846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-39845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe pays qui ach\u00e8te le plus de Fiat en 2025 n\u2019est pas l\u2019Italie (et de loin) - ItalPassion<\/title>\n<meta name=\"description\" content=\"C\u2019est un symbole fort du basculement g\u00e9ographique de la marque : Fiat vend plus de voitures au Br\u00e9sil qu\u2019en Italie\u2026 et de tr\u00e8s loin. 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