{"id":38466,"date":"2025-05-15T11:58:41","date_gmt":"2025-05-15T09:58:41","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38466"},"modified":"2025-05-15T11:58:41","modified_gmt":"2025-05-15T09:58:41","slug":"alteracoes-oficiais-a-estes-dois-modelos-maserati","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/officiel-ces-deux-modeles-maserati-changent-dusine\/","title":{"rendered":"Oficial: estes dois modelos Maserati v\u00e3o mudar de f\u00e1brica!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Ap\u00f3s v\u00e1rios meses de especula\u00e7\u00e3o e sucessivos an\u00fancios, Maserati<\/a> confirmou oficialmente o que muitos estavam a prever: os modelos GranTurismo e GranCabrio v\u00e3o regressar a Modena. <\/strong>Um regresso \u00e0s origens para estes dois \u00edcones da marca, que em breve ter\u00e3o a honra de ser produzidos na hist\u00f3rica f\u00e1brica de Viale Ciro Menotti, onde nasceram as primeiras gera\u00e7\u00f5es destes modelos.<\/p>\n\n\n\n

Regresso \u00e0s origens<\/h2>\n\n\n\n

Anunci\u00e1mos isto h\u00e1 2 meses<\/a>e agora \u00e9 oficial. A transfer\u00eancia da produ\u00e7\u00e3o do Maserati GranTurismo e do GranCabrio para a f\u00e1brica de Modena marca um ponto de viragem estrat\u00e9gico para a marca Trident.<\/strong> Estes ve\u00edculos de prest\u00edgio j\u00e1 n\u00e3o s\u00e3o produzidos em s\u00e9rie e requerem um ambiente de produ\u00e7\u00e3o mais adequado \u00e0 sua exclusividade e imagem de luxo. \u00c9 precisamente isto que a f\u00e1brica de Modena oferece, para al\u00e9m da experi\u00eancia da sua equipa j\u00e1 respons\u00e1vel pelo supercarro Maserati MC20.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Esta altera\u00e7\u00e3o surge ap\u00f3s uma mudan\u00e7a tempor\u00e1ria para a f\u00e1brica de Mirafiori, onde o GranTurismo e o Grancabrio eram produzidos juntamente com o Fiat 500 el\u00e9trico. No entanto, alinhar estes modelos ic\u00f3nicos com ve\u00edculos produzidos em massa j\u00e1 n\u00e3o estava de acordo com as aspira\u00e7\u00f5es da Maserati. A deslocaliza\u00e7\u00e3o para Modena \u00e9, por conseguinte, um regresso l\u00f3gico, que sublinha a vontade da marca de refor\u00e7ar a sua imagem de luxo, garantindo simultaneamente a qualidade da produ\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n

Porqu\u00ea Modena?<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A f\u00e1brica de Modena, j\u00e1 um local de produ\u00e7\u00e3o de modelos como o MC20, \u00e9 o cora\u00e7\u00e3o da Maserati.<\/strong> \u00c9 aqui que o ADN da marca ganha vida, com uma capacidade de produ\u00e7\u00e3o mais modesta mas perfeitamente adaptada ao fabrico de autom\u00f3veis de prest\u00edgio. Esta f\u00e1brica \u00e9 o local ideal para modelos como o GranTurismo e o Grancabrio, cuja produ\u00e7\u00e3o anual n\u00e3o deve exceder determinados limites para manter o seu car\u00e1cter exclusivo. A decis\u00e3o da Maserati de regressar a Modena para estes dois modelos demonstra um claro desejo de se concentrar na pr\u00f3pria ess\u00eancia da marca: luxo, artesanato e desempenho.<\/p>\n\n\n\n

Um modelo de produ\u00e7\u00e3o \u00e0 italiana<\/h2>\n\n\n\n

O caso da Maserati \u00e9 semelhante ao da Ferrari, que produz todos os seus ve\u00edculos em Maranello, ou da Lamborghini em Sant'Agata Bolognese. <\/strong>Estas marcas compreenderam que, para manter a sua imagem, \u00e9 necess\u00e1rio concentrar a produ\u00e7\u00e3o num local emblem\u00e1tico, refor\u00e7ando assim a sua identidade e optimizando as suas capacidades, reduzindo os custos associados \u00e0 dispers\u00e3o dos processos de fabrico.<\/p>\n\n\n\n

\u00c9 claro que isto levanta uma quest\u00e3o: porque n\u00e3o fazer de Modena o local exclusivo de produ\u00e7\u00e3o de todos os modelos Maserati no futuro? <\/strong>Tal parece mais do que prov\u00e1vel, tendo em conta as recentes declara\u00e7\u00f5es e a redu\u00e7\u00e3o dos volumes de produ\u00e7\u00e3o noutras f\u00e1bricas, como a de Mirafiori, que ser\u00e1 agora mais dedicada \u00e0 produ\u00e7\u00e3o de modelos Fiat.<\/p>\n\n\n\n

Uma nova era na produ\u00e7\u00e3o Maserati<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A transfer\u00eancia do GranTurismo e do GranCabrio para Modena marca uma nova etapa na estrat\u00e9gia da Maserati,<\/strong> um gesto simb\u00f3lico para a marca, mas tamb\u00e9m uma escolha muito pragm\u00e1tica. O in\u00edcio da produ\u00e7\u00e3o est\u00e1 previsto para o quarto trimestre de 2025, e este pode muito bem ser o come\u00e7o de uma nova era para a Maserati. \u00c9 prov\u00e1vel que a f\u00e1brica de Modena se torne o centro nevr\u00e1lgico para a produ\u00e7\u00e3o dos modelos topo de gama da Maserati, integrando simultaneamente mais e mais modelos num futuro pr\u00f3ximo. Esperamos saber mais dentro de algumas semanas<\/a>conforme anunciado pelo Diretor Executivo da Stellantis Europe.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[376,295],"class_list":["post-38466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","tag-maserati-grancabrio","tag-maserati-granturismo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nOfficiel : ces deux mod\u00e8les Maserati changent d'usine ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s plusieurs mois de sp\u00e9culations et d'annonces successives, Maserati a officiellement confirm\u00e9 ce que beaucoup pressentaient : les mod\u00e8les GranTurismo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/maserati\/alteracoes-oficiais-a-estes-dois-modelos-maserati\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Officiel : ces deux mod\u00e8les Maserati changent d'usine ! 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