{"id":38005,"date":"2025-04-18T09:39:44","date_gmt":"2025-04-18T07:39:44","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=38005"},"modified":"2025-04-18T09:39:44","modified_gmt":"2025-04-18T07:39:44","slug":"a-alfa-romeo-bate-a-lexus-e-a-volvo-entre-os-clientes-particulares","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-passe-devant-lexus-et-volvo-chez-les-clients-particuliers\/","title":{"rendered":"A Alfa Romeo ultrapassa a Lexus e a Volvo entre os clientes particulares"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

O sucesso deAlfa Romeo J\u00fanior<\/a> continua sem parar. Depois de ter revelou os n\u00fameros de registo para o primeiro trimestre de 2025<\/a>que mostrava a forte contribui\u00e7\u00e3o da Junior para as vendas da marca italiana na Europa, foi levantada uma d\u00favida nos coment\u00e1rios: Este sucesso est\u00e1 realmente a ser impulsionado por clientes particulares ou est\u00e1 a ser inflacionado por empresas de aluguer e frotas de empresas?<\/strong><\/p>\n\n\n\n

Por isso, decidimos aprofundar o assunto, analisando registos em Fran\u00e7a nos primeiros tr\u00eas meses de 2025, <\/strong>distinguindo entre vendas totais e vendas apenas a clientes privados. E os resultados s\u00e3o, no m\u00ednimo, instrutivos.<\/p>\n\n\n\n

Alfa Romeo no p\u00f3dio das vendas premium a clientes particulares<\/h2>\n\n\n\n
Marca<\/th>Total de registos<\/th>Dos quais indiv\u00edduos<\/th>Indiv\u00edduos<\/th><\/tr><\/thead>
BMW<\/strong><\/td>14 511<\/td>4 469<\/td>31 %<\/td><\/tr>
Mercedes<\/strong><\/td>11 443<\/td>2 191<\/td>19 %<\/td><\/tr>
Audi<\/strong><\/td>11 100<\/td>4 383<\/td>39 %<\/td><\/tr>
Tesla<\/strong><\/td>6 696<\/td>3 142<\/td>47 %<\/td><\/tr>
MINI<\/strong><\/td>5 546<\/td>3 465<\/td>62 %<\/td><\/tr>
DS<\/strong><\/td>3 674<\/td>1 246<\/td>34 %<\/td><\/tr>
Volvo<\/strong><\/td>2 395<\/td>443<\/td>18 %<\/td><\/tr>
Alfa Romeo<\/strong><\/td>2 091<\/td>1 027<\/td>49 %<\/strong><\/td><\/tr>
Lexus<\/strong><\/td>1 636<\/td>443<\/td>27 %<\/td><\/tr>
Alpino<\/strong><\/td>1 452<\/td>1 008<\/td>69 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Com 1 027 registos em nome de particulares num total de 2 091, Alfa Romeo<\/a> apresenta um r\u00e1cio de 49 %. Em termos concretos, Cerca de metade dos Alfa Romeos vendidos em Fran\u00e7a s\u00e3o vendidos a particulares.<\/strong><\/p>\n\n\n\n

Para al\u00e9m disso, a Alfa Romeo ultrapassou a Lexus n\u00e3o s\u00f3 no segmento como um todo, mas tamb\u00e9m a Lexus e a Volvo em termos de vendas apenas a clientes particulares. Um desempenho inesperado que desafia certos preconceitos sobre a marca italiana e os seus clientes.<\/p>\n\n\n\n

O Junior apela aos particulares... mas ainda n\u00e3o aos profissionais<\/h2>\n\n\n\n

Este resultado deve-se obviamente ao \u00eaxito do lan\u00e7amento do Junior. Como vimos no nosso artigo anterior<\/a>, Este modelo representa atualmente a maioria das matr\u00edculas da marca nos principais mercados europeus. <\/strong>Em Fran\u00e7a, foi respons\u00e1vel por 68 % das matr\u00edculas Alfa Romeo no primeiro trimestre de 2025.<\/p>\n\n\n\n

E \u00e9 evidente que s\u00e3o sobretudo os clientes particulares que est\u00e3o a ser conquistados. Em contrapartida, os profissionais parecem ainda hesitantes, talvez devido \u00e0 juventude do modelo ou \u00e0 aus\u00eancia de um ve\u00edculo de \"imagem\", ao contr\u00e1rio de outras marcas premium.<\/p>\n\n\n\n

Com um r\u00e1cio de 49 % de vendas a clientes privados, a Alfa Romeo sai-se melhor do que a BMW, Audi, Mercedes, DS, Volvo e Lexus. Apenas a Alpine (69 %), a MINI (62 %) e a Tesla (47 %) se sa\u00edram melhor ou t\u00e3o bem neste crit\u00e9rio. A marca tem ainda muito espa\u00e7o para crescer no canal B2B, onde a sua quota de mercado continua a ser modesta.<\/strong><\/p>\n\n\n\n

Embora alguns ainda duvidassem do verdadeiro sucesso do Junior, os n\u00fameros falam por si. Teria sido interessante fazer a mesma an\u00e1lise em It\u00e1lia e na Alemanha, mas (ainda) n\u00e3o temos os n\u00fameros!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-38005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo passe devant Lexus et Volvo chez les clients particuliers - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le succ\u00e8s de l\u2019Alfa Romeo Junior ne se d\u00e9ment pas. 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