{"id":37487,"date":"2025-03-27T14:57:28","date_gmt":"2025-03-27T13:57:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37487"},"modified":"2025-03-27T14:57:31","modified_gmt":"2025-03-27T13:57:31","slug":"ferrari-electric-podemos-cometer-erros-e-claro-declara-o-diretor-geral-da-marca","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/ferrari-electrique-pouvons-nous-faire-des-erreurs-bien-sur-declare-le-ceo-de-la-marque\/","title":{"rendered":"Ferrari el\u00e9trico: \"Podemos cometer erros? Claro que sim\", afirma o diretor executivo da marca."},"content":{"rendered":"
\"\"
Diretor-Geral da Ferrari. Benedetto Vigna.<\/figcaption><\/figure>\n\n\n\n

Ferrari<\/a> est\u00e1 prestes a dar um salto gigantesco para o futuro do autom\u00f3vel com o lan\u00e7amento do seu primeiro modelo totalmente el\u00e9trico, previsto para outubro de 2025.<\/strong> Trata-se de um grande passo em frente para a marca, que \u00e9 conhecida pelos seus motores de combust\u00e3o, sin\u00f3nimo de desempenho e adrenalina. No entanto, o caminho para os autom\u00f3veis el\u00e9ctricos n\u00e3o \u00e9 isento de dificuldades. Benedetto Vigna, Diretor-Geral da Ferrari, manifestou recentemente as suas d\u00favidas e ambi\u00e7\u00f5es com toda a transpar\u00eancia<\/a>e os desafios que esta transi\u00e7\u00e3o poder\u00e1 trazer.<\/p>\n\n\n\n

Durante o seu discurso no Dia dos Mercados de Capitais da Prysmian, em Nova Iorque, em 26 de mar\u00e7o de 2025, <\/strong>O Diretor Geral Vigna tomou a palavra para esclarecer a posi\u00e7\u00e3o da Ferrari sobre esta nova aventura. Sublinhou a singularidade do modelo el\u00e9trico da Ferrari: \"Estamos a trabalhar num autom\u00f3vel que ser\u00e1 apresentado no quarto trimestre deste ano. Ser\u00e1 \u00fanico porque n\u00e3o estamos simplesmente a colocar quatro rodas com uma bateria e um motor, como outros fazem por raz\u00f5es de custo no mercado de massas. Estamos a criar algo excitante que tornar\u00e1 a experi\u00eancia de condu\u00e7\u00e3o \u00fanica\".<\/p>\n\n\n\n

No entanto, apesar desta vis\u00e3o clara, subsistem preocupa\u00e7\u00f5es. A Ferrari, consciente dos desafios que tem pela frente, discutiu abertamente os riscos potenciais em comunica\u00e7\u00f5es anteriores. O mercado dos ve\u00edculos el\u00e9ctricos de luxo \u00e9 ainda jovem e complexo,<\/strong> como a Maserati, que est\u00e1 a lutar para se estabelecer com os seus modelos Folgore. A Ferrari tamb\u00e9m est\u00e1 cautelosa quanto \u00e0 aceita\u00e7\u00e3o dos seus novos modelos pelos clientes tradicionais da marca.<\/p>\n\n\n\n

Numa declara\u00e7\u00e3o recente, Vigna abordou mesmo a possibilidade de fracassos, afirmando:<\/strong> \"Podemos cometer erros? Claro que sim. Mas o problema n\u00e3o \u00e9 cometer erros, \u00e9 n\u00e3o aprender com os nossos erros. Uma abordagem pragm\u00e1tica e realista das incertezas da aceita\u00e7\u00e3o p\u00fablica.<\/p>\n\n\n\n

O plano n\u00e3o \u00e9 fazer uma transi\u00e7\u00e3o completa para o el\u00e9trico, mas sim complementar o seu portf\u00f3lio com um modelo que respeite a sua heran\u00e7a, ao mesmo tempo que satisfaz as expectativas do mercado moderno. A este respeito, Vigna recorda os prim\u00f3rdios da Ferrari em 1947, quando simplesmente n\u00e3o havia estradas. \"O carro el\u00e9trico \u00e9 um desafio\", admite, \"mas n\u00e3o \u00e9 nada comparado com o desafio de h\u00e1 78 anos. Se quisermos ser l\u00edderes, temos de ousar\".<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[427],"class_list":["post-37487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","tag-benedetto-vigna","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari \u00e9lectrique : "Pouvons-nous faire des erreurs ? Bien s\u00fbr" d\u00e9clare le CEO de la marque - ItalPassion<\/title>\n<meta name=\"description\" content=\"CEO Ferrari. Benedetto Vigna. 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