{"id":37405,"date":"2025-03-24T16:06:33","date_gmt":"2025-03-24T15:06:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37405"},"modified":"2025-03-24T16:06:35","modified_gmt":"2025-03-24T15:06:35","slug":"a-ferrari-comeca-a-vender-menos-automoveis","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/ferrari-commence-a-vendre-moins-de-voitures\/","title":{"rendered":"A Ferrari come\u00e7a a vender menos carros?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Ferrari<\/a> parece estar a registar uma reviravolta nos seus n\u00fameros de vendas.<\/strong> Considerando os meses de janeiro e fevereiro de 2025, a marca do cavalo empinado registou uma queda de 16 % nas vendas em compara\u00e7\u00e3o com os mesmos meses do ano anterior. Embora isto possa parecer preocupante \u00e0 primeira vista, um olhar mais atento aos n\u00fameros revela uma imagem mais matizada e sugere que este decl\u00ednio pode ser deliberado.<\/p>\n\n\n\n

Redu\u00e7\u00e3o em rela\u00e7\u00e3o ao ano anterior<\/h2>\n\n\n\n

Este facto foi evidente a partir de janeiro<\/a> e continua. O total de vendas mundiais da Ferrari para janeiro e fevereiro de 2025 ascende a 1.106 ve\u00edculos, <\/strong>em rela\u00e7\u00e3o \u00e0s 1.318 unidades vendidas em janeiro e fevereiro de 2024. O decl\u00ednio \u00e9 particularmente acentuado nos Estados Unidos (-16 %) e na Alemanha (-20 %), mercados que historicamente representam uma parte significativa das vendas da Ferrari. O Reino Unido, por sua vez, registou uma queda espetacular de 32 % no mesmo per\u00edodo, atingindo o seu n\u00edvel mais baixo em dois anos.<\/p>\n\n\n\n

No entanto, a Fran\u00e7a e a It\u00e1lia est\u00e3o a aguentar-se bem.<\/strong> A Fran\u00e7a registou um aumento interessante de 112 % durante o per\u00edodo, enquanto a It\u00e1lia, apesar de uma ligeira queda de 5 %, manteve a sua posi\u00e7\u00e3o entre os quatro principais mercados da Ferrari.<\/p>\n\n\n\n

<\/th>01\/25<\/th>02\/25<\/th>Total<\/th>Varia\u00e7\u00e3o do ano anterior<\/th><\/tr><\/thead>
Estados Unidos<\/td>175<\/td>261<\/td>436<\/td>-16%<\/td><\/tr>
Jap\u00e3o<\/td>67<\/td>119<\/td>186<\/td>-9%<\/td><\/tr>
Alemanha<\/td>131<\/td>140<\/td>271<\/td>-20%<\/td><\/tr>
Reino Unido<\/td>58<\/td>13<\/td>71<\/td>-32%<\/td><\/tr>
It\u00e1lia<\/td>81<\/td>61<\/td>142<\/td>-5%<\/td><\/tr>
Fran\u00e7a<\/td>21<\/td>49<\/td>70<\/td>112%<\/td><\/tr>
<\/td><\/td><\/td>1106<\/td>-16%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Em compara\u00e7\u00e3o com 2 anos atr\u00e1s, em janeiro e fevereiro de 2023, para os mesmos pa\u00edses, a Ferrari tinha registado 1092 autom\u00f3veis, um aumento de 1 %.<\/p>\n\n\n\n

Um sinal de transi\u00e7\u00e3o ou uma vontade de limitar a produ\u00e7\u00e3o?<\/h2>\n\n\n\n

Esta queda nas vendas n\u00e3o \u00e9 necessariamente um sinal de um inevit\u00e1vel abrandamento na Ferrari. Na verdade, a marca italiana parece estar a favorecer uma abordagem mais selectiva e controlada da produ\u00e7\u00e3o. Em 2024, Ferrari ultrapassa largamente a marca das 13.000 vendas<\/a>um desempenho recorde. No entanto, nesse ano, assistiu-se a um abrandamento do crescimento das vendas em rela\u00e7\u00e3o aos anos anteriores, um fen\u00f3meno que pode indicar uma mudan\u00e7a de estrat\u00e9gia.<\/p>\n\n\n\n

\"\"
Vendas da Ferrari desde 2011<\/figcaption><\/figure>\n\n\n\n

A Ferrari pode querer limitar a sua produ\u00e7\u00e3o anual para manter a exclusividade dos seus modelos,<\/strong> uma pol\u00edtica que poder\u00e1 ser refor\u00e7ada em 2025. Com efeito, apesar da queda das vendas em janeiro e fevereiro, a marca prev\u00ea o lan\u00e7amento de seis novos modelos este ano<\/a>Estas incluem actualiza\u00e7\u00f5es para o Ferrari 296, SF90 e Roma, bem como uma vers\u00e3o totalmente el\u00e9ctrica, um SUV h\u00edbrido e potencialmente um novo SP4. Estes novos lan\u00e7amentos podem ser vistos como passos para uma renova\u00e7\u00e3o da gama sem um aumento maci\u00e7o do volume de produ\u00e7\u00e3o.<\/p>\n\n\n\n

Tamb\u00e9m \u00e9 plaus\u00edvel que a Ferrari tenha decidido abrandar o ritmo de vendas para n\u00e3o ultrapassar o limiar simb\u00f3lico de 14.000 unidades,<\/strong> um n\u00famero que parece querer manter para preservar a sua imagem. A hip\u00f3tese de que a marca procura reduzir as suas vendas de forma controlada poderia explicar a ligeira queda de 10 % registada em janeiro de 2025 em rela\u00e7\u00e3o ao ano anterior. Esta estrat\u00e9gia teria por objetivo evitar a satura\u00e7\u00e3o do mercado, mantendo o valor dos seus modelos.<\/p>\n\n\n\n

O fabricante prev\u00ea um aumento das receitas,\u00a0com o objetivo de atingir um volume de neg\u00f3cios superior a 7 mil milh\u00f5es de euros,\u00a0<\/strong>ou seja, um crescimento de pelo menos 5 % em rela\u00e7\u00e3o ao ano anterior. Fique atento!\u00a0<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-37405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari commence \u00e0 vendre moins de voitures ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari semble afficher un retournement de tendance dans ses chiffres de ventes. 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