{"id":37254,"date":"2025-03-17T11:49:34","date_gmt":"2025-03-17T10:49:34","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37254"},"modified":"2025-03-17T11:49:36","modified_gmt":"2025-03-17T10:49:36","slug":"o-presidente-da-ferrari-revela-que-os-seus-clientes-sao-cada-vez-mais-jovens","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/ferrari-son-ceo-revele-que-ses-clients-sont-de-plus-en-plus-jeunes\/","title":{"rendered":"Ferrari: o seu Diretor-Geral revela que os seus clientes s\u00e3o cada vez mais jovens"},"content":{"rendered":"
\"\"
Foto Ferrari<\/figcaption><\/figure>\n\n\n\n

Ferrari<\/a> est\u00e1 a assistir a um rejuvenescimento significativo do seu perfil de cliente.<\/strong> Numa entrevista durante o evento CONVERGE LIVE em Singapura, o CEO da Ferrari, Benedetto Vigna, revelou que 40 % dos novos compradores da marca t\u00eam atualmente menos de 40 anos. Esta \u00e9 uma mudan\u00e7a significativa em rela\u00e7\u00e3o a apenas 18 meses atr\u00e1s, quando o n\u00famero era de 30 %.<\/p>\n\n\n\n

Estes dados ilustram uma tend\u00eancia fundamental: os Ferraris atraem cada vez mais uma clientela mais jovem. <\/strong>Embora a imagem da Ferrari tenha sido durante muito tempo associada a uma elite mais velha, atualmente os jovens juntam-se \u00e0s fileiras dos prestigiados clientes de Maranello. Segundo Vigna, este desenvolvimento \u00e9 um verdadeiro sucesso para a Ferrari, fruto de um esfor\u00e7o de equipa dedicado a manter a exclusividade e o prest\u00edgio da marca.<\/p>\n\n\n\n

\"\"
Benedetto Vigna, Diretor Executivo da Ferrari<\/figcaption><\/figure>\n\n\n\n

\"40 % dos novos clientes t\u00eam menos de 40 anos\", afirmou o CEO. <\/strong>\"\u00c9 uma conquista que devemos \u00e0 nossa equipa. \u00c9 um coment\u00e1rio que mostra que a Ferrari est\u00e1 a manter a sua estrat\u00e9gia de produ\u00e7\u00e3o limitada para preservar a sua imagem de exclusividade, que est\u00e1 agora a apelar a uma clientela mais jovem e mais entusiasta do que nunca.<\/p>\n\n\n\n

Apesar desta mudan\u00e7a na opini\u00e3o p\u00fablica, a Ferrari n\u00e3o se desviou da sua pol\u00edtica de produ\u00e7\u00e3o rigorosa. De facto, o quase tr\u00eas quartos dos Ferraris vendidos no ano passado foram a clientes actuais,<\/strong> refor\u00e7ando a ideia de lealdade. A este respeito, Vigna evocou a c\u00e9lebre frase de Enzo Ferrari, fundador da marca: \"Entregaremos sempre um carro a menos do que o mercado exige\".<\/p>\n\n\n\n

Prazos de produ\u00e7\u00e3o longos, frequentemente superiores a dois anos,<\/strong> s\u00e3o igualmente considerados como uma carater\u00edstica distintiva do luxo Ferrari. Um exemplo not\u00e1vel foi dado por Vigna, que contou a anedota de um cliente de 78 anos que queria comprar um Ferrari mas estava relutante em esperar tanto tempo. No entanto, o Diretor-Geral n\u00e3o tardou a responder: \"\u00c9 uma motiva\u00e7\u00e3o\", antes de lhe assegurar que este tipo de espera faz parte integrante da experi\u00eancia Ferrari.<\/p>\n\n\n\n

A estrat\u00e9gia da Ferrari vai muito para al\u00e9m do seu perfil de cliente. Embora profundamente ligado \u00e0s suas ra\u00edzes de combust\u00e3o e h\u00edbridas, o construtor est\u00e1 resolutamente a olhar para o futuro com o an\u00fancio do seu primeiro modelo 100 % el\u00e9trico, previsto para 9 de outubro<\/a>. Vigna exprimiu o orgulho da Ferrari por ter tomado esta decis\u00e3o ousada (apesar das d\u00favidas expressas aos acionistas<\/a>), especificando simultaneamente que a marca continuar\u00e1 a oferecer modelos a combust\u00e3o e h\u00edbridos, bem como ve\u00edculos el\u00e9ctricos.<\/strong> O CEO afirmou que alguns clientes permanecer\u00e3o fi\u00e9is aos modelos de combust\u00e3o, mas que outros n\u00e3o hesitar\u00e3o em mudar para ve\u00edculos el\u00e9ctricos. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[427],"class_list":["post-37254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","tag-benedetto-vigna","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari : son CEO r\u00e9v\u00e8le que ses clients sont de plus en plus jeunes - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo Ferrari Ferrari voit son profil de client\u00e8le se rajeunir de mani\u00e8re significative. 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