{"id":37183,"date":"2025-03-13T09:40:00","date_gmt":"2025-03-13T08:40:00","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=37183"},"modified":"2025-03-13T09:40:02","modified_gmt":"2025-03-13T08:40:02","slug":"alfa-romeo-junior-encomendas-apos-quase-um-ano-no-mercado","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-junior-comment-sont-les-commandes-apres-presque-un-an-de-commercialisation\/","title":{"rendered":"Alfa Romeo Junior: como est\u00e3o a correr as encomendas ap\u00f3s quase um ano no mercado?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

O Junior, o novo B-SUV daAlfa Romeo<\/a>abriu a sua carteira de encomendas em 26 de abril de 2024, mas ap\u00f3s quase um ano, quais s\u00e3o os resultados? <\/strong>Embora a marca italiana se tenha apoiado durante muito tempo em modelos emblem\u00e1ticos como o Tonale, o Giulia e o Stelvio, o J\u00fanior<\/a> representa um ponto de viragem em muitos aspectos.<\/p>\n\n\n\n

Um in\u00edcio t\u00edmido<\/h2>\n\n\n\n

Aquando do seu lan\u00e7amento, as encomendas iniciais do Junior foram relativamente lentas.<\/strong>. Entre o in\u00edcio das vendas em abril de 2024 e outubro de 2024, as vendas n\u00e3o ultrapassaram as 10 000 unidades, um n\u00famero demasiado modesto e que teria tido um impacto negativo no mercado. duas vezes mais baixo que o de Tonale no mesmo per\u00edodo<\/a>. Trata-se de um n\u00famero preocupante, dado que, durante o mesmo per\u00edodo, a Alfa Romeo registou uma queda de 13 % nas vendas em It\u00e1lia, o seu pa\u00eds n\u00famero 1.<\/p>\n\n\n\n

Aumentar as vendas gra\u00e7as ao n\u00edvel de CEO?<\/h2>\n\n\n\n

No entanto, a partir de novembro de 2024, parece estar a ganhar forma uma recupera\u00e7\u00e3o. <\/strong>A Alfa Romeo muda de diretor executivo no in\u00edcio de outubro de 2024<\/a>e, por ocasi\u00e3o do Sal\u00e3o Mundial do Autom\u00f3vel de 2024, oferece um objetivo ambicioso de entrada de encomendas para janeiro de 2025<\/a>. Em janeiro de 2025, as encomendas tinham atingido o objetivo de 20 000 unidades e, no in\u00edcio de fevereiro de 2025, j\u00e1 tinham atingido 22 000 unidades.<\/p>\n\n\n\n

mar\u00e7o de 2025: uma nova dire\u00e7\u00e3o<\/h2>\n\n\n\n

A Alfa Romeo anunciou o lan\u00e7amento do Junior Q4, 27 000 encomendas at\u00e9 mar\u00e7o de 2025. <\/strong>Este n\u00famero, embora encorajador, tamb\u00e9m levanta quest\u00f5es: ser\u00e1 suficiente para um modelo que \u00e9 suposto encarnar o renascimento da Alfa Romeo no mercado dos B-SUV? Se continuar a este ritmo, o Junior parece estar finalmente a encontrar o seu lugar, embora isso ainda n\u00e3o seja suficiente para atingir os objectivos mais ambiciosos da marca.<\/p>\n\n\n\n

\"\"
Encomendas cumulativas Alfa Romeo Junior de abril de 2024 a mar\u00e7o de 2025<\/figcaption><\/figure>\n\n\n\n

\u00c9 interessante notar que as encomendas do J\u00fanior duplicaram entre novembro de 2024 e fevereiro de 2025. <\/strong>De acordo com as nossas estimativas, as vendas m\u00e9dias mensais no in\u00edcio de 2025 rondar\u00e3o as 3500 unidades, o que representa uma clara melhoria em rela\u00e7\u00e3o ao per\u00edodo anterior a outubro de 2024, que se situava mais perto das 1500 unidades mensais.<\/p>\n\n\n\n

Na nossa opini\u00e3o, para que o Junior seja considerado um sucesso, dever\u00e1 atingir uma m\u00e9dia de 5.000 encomendas por m\u00eas.<\/strong> Este n\u00famero pode n\u00e3o s\u00f3 ser um bom indicador para um Alfa Romeo B-SUV, mas tamb\u00e9m um sinal de sa\u00fade para a marca em geral. Afinal de contas, o Junior deve desempenhar um papel fundamental na revitaliza\u00e7\u00e3o da Alfa Romeo.<\/p>\n\n\n\n

Em conclus\u00e3o, apesar de um in\u00edcio dif\u00edcil, prev\u00ea-se que o Alfa Romeo Junior ultrapasse as 30.000 encomendas no seu primeiro ano.<\/strong> Lembre-se queA Alfa Romeo terminou 2024 com apenas 62 000 vendas<\/a>. O J\u00fanior pode fazer muito melhor, <\/strong>A t\u00edtulo de compara\u00e7\u00e3o, o seu primo Peugeot 2008 vendeu 215 000 unidades em 2024.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":37185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-37183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior : comment sont les commandes apr\u00e8s presque un an de commercialisation ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le Junior, le nouveau B-SUV d\u2019Alfa Romeo, a ouvert son carnet de commandes le 26 avril 2024, mais apr\u00e8s presque un an, quel bilan peut-on en tirer ? 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