{"id":36951,"date":"2025-03-01T14:27:09","date_gmt":"2025-03-01T13:27:09","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36951"},"modified":"2025-03-01T14:27:11","modified_gmt":"2025-03-01T13:27:11","slug":"stellantis-cancela-alguns-projectos-maserati-o-silencio-sobre-o-futuro-da-marca-esta-a-tornar-se-assustador","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/stellantis-annule-certains-projets-maserati-le-silence-sur-lavenir-de-la-marque-devient-terrifiant\/","title":{"rendered":"Stellantis cancela alguns projectos Maserati: o sil\u00eancio sobre o futuro da marca torna-se assustador"},"content":{"rendered":"
\"\"
Prot\u00f3tipo do Maserati Granturismo Folgore apresentado em 2022<\/figcaption><\/figure>\n\n\n\n

Enquanto Maserati<\/a> tem gerado recentemente entusiasmo com modelos desportivos exclusivos, como o o GT2 Stradale<\/a> ou o MCXtrema, cujo as entregas aos clientes j\u00e1 come\u00e7aram<\/a> para este \u00faltimo, a marca Trident continua a afundar-se num per\u00edodo de d\u00favida e incerteza. <\/strong>Simultaneamente, a Maserati anunciou que as vendas ser\u00e3o reduzidas para metade em 2024, que o volume de neg\u00f3cios tamb\u00e9m ser\u00e1 reduzido para metade e que poder\u00e1 aumentar a sua capacidade de produ\u00e7\u00e3o. um d\u00e9fice de cerca de -260 milh\u00f5es de euros<\/a> para o mesmo ano.<\/p>\n\n\n\n

Confrontados com dificuldades que n\u00e3o s\u00e3o novas, No entanto, o sil\u00eancio da Maserati em 2024 foi quase ensurdecedor. <\/strong>Uma s\u00e9rie de mudan\u00e7as em v\u00e1rios n\u00edveis de gest\u00e3o da marca s\u00f3 alimentou a confus\u00e3o, at\u00e9 que a Maserati desapareceu completamente durante a Dia do Investidor Stellantis em junho de 2024<\/a>. No final, o acontecimento mais significativo foi o an\u00fancio, no in\u00edcio de outubro de 2024, da Maserati nomeia novo Diretor-Geral<\/a>. Mas quase seis meses depois, n\u00e3o houve qualquer comunica\u00e7\u00e3o concreta. Tudo o que sabemos \u00e9 que este novo l\u00edder tem vindo a realizar uma s\u00e9rie de reuni\u00f5es internas para planear projectos para 2025.<\/p>\n\n\n\n

Numa recente confer\u00eancia telef\u00f3nica sobre os resultados de 2024 do Stellantis, O diretor financeiro Doug Ostermann confirmou a anula\u00e7\u00e3o de um investimento de 1,5 mil milh\u00f5es de euros na Maserati. <\/strong>Os documentos financeiros revelam que isto resultar\u00e1 no \"cancelamento de certos projectos antes do seu lan\u00e7amento\" e, embora n\u00e3o tenham sido fornecidos detalhes sobre estes projectos, espera-se que incluam o MC20 Folgore el\u00e9trico. De acordo com a Autocar, Ostermann acredita que o conglomerado precisa de reexaminar o calend\u00e1rio dos futuros lan\u00e7amentos de produtos Maserati. \"Precisamos de reconhecer a din\u00e2mica deste sector, particularmente no mercado chin\u00eas, bem como as nossas expectativas sobre a rapidez com que este mercado de luxo ir\u00e1 avan\u00e7ar para a eletrifica\u00e7\u00e3o\", sublinhou.<\/p>\n\n\n\n

Entre os projectos que foram cancelados,<\/strong> \u00c9, portanto, muito prov\u00e1vel que o MC20 Folgore, a t\u00e3o esperada vers\u00e3o el\u00e9ctrica do coup\u00e9 desportivo, nunca venha a ver a luz do dia, confirmando as not\u00edcias do projeto suspenso h\u00e1 2 meses<\/a>. Outros projectos electrificados da gama Maserati poder\u00e3o tamb\u00e9m ficar pelo caminho, lan\u00e7ando d\u00favidas sobre o futuro da gama Folgore. E depois, na nossa opini\u00e3o, culpar novamente a China \u00e9 uma desculpa demasiado f\u00e1cil (ler Maserati na China: a hist\u00f3ria de uma marca italiana que passou da euforia \u00e0s l\u00e1grimas<\/a>).<\/p>\n\n\n\n

Esta situa\u00e7\u00e3o est\u00e1 a tornar-se insustent\u00e1vel para todas as partes interessadas:<\/strong> Empregados, clientes, acionistas e mesmo concession\u00e1rios da Maserati, que se v\u00eaem confrontados com uma total falta de visibilidade. O facto de a \u00fanica declara\u00e7\u00e3o oficial ter vindo do diretor financeiro da Stellantis, que veio anunciar a redu\u00e7\u00e3o dos investimentos, \u00e9 visto como uma falta de respeito generalizada. J\u00e1 n\u00e3o \u00e9 poss\u00edvel permanecer t\u00e3o silencioso: um fabricante t\u00e3o prestigiado merece uma declara\u00e7\u00e3o de orienta\u00e7\u00e3o clara e tranquilizadora.<\/p>\n\n\n\n

\u00c9 de esperar que em mar\u00e7o de 2025 a Maserati fa\u00e7a finalmente uma declara\u00e7\u00e3o oficial, <\/strong>acompanhada de an\u00fancios cred\u00edveis e ambiciosos sobre o seu futuro. Esperemos que a marca n\u00e3o espere por mais uma reorganiza\u00e7\u00e3o ou pelo acordo de um novo CEO da Stellantis (atualmente em fase de recrutamento) para moldar o seu futuro. O tempo est\u00e1 a esgotar-se e agora, mais do que nunca, o sil\u00eancio j\u00e1 n\u00e3o \u00e9 uma op\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-36951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nStellantis annule certains projets Maserati : le silence sur l'avenir de la marque devient terrifiant - ItalPassion<\/title>\n<meta name=\"description\" content=\"Prototype Maserati Granturismo Folgore pr\u00e9sent\u00e9 en 2022 Alors que Maserati a r\u00e9cemment suscit\u00e9 l\u2019enthousiasme avec des mod\u00e8les sportifs exclusifs, \u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/maserati\/stellantis-cancela-alguns-projectos-maserati-o-silencio-sobre-o-futuro-da-marca-esta-a-tornar-se-assustador\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stellantis annule certains projets Maserati : le silence sur l'avenir de la marque devient terrifiant - 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