{"id":36936,"date":"2025-02-28T10:15:11","date_gmt":"2025-02-28T09:15:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36936"},"modified":"2025-02-28T10:15:51","modified_gmt":"2025-02-28T09:15:51","slug":"a-ferrari-planeia-oferecer-novas-combinacoes-de-cores-para-evitar-uma-personalizacao-de-mau-gosto-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/ferrari-envisage-de-proposer-de-nouvelles-combinaisons-de-couleurs-pour-eviter-les-personnalisations-de-mauvais-gout\/","title":{"rendered":"A Ferrari quer combater a personaliza\u00e7\u00e3o de mau gosto"},"content":{"rendered":"
\"\"
Ferrari cor-de-rosa. Imagem IA por Italpassion.<\/figcaption><\/figure>\n\n\n\n

Numa altura em que a marca se prepara para lan\u00e7ar uma s\u00e9rie de novos modelos em 2025, Ferrari<\/a> est\u00e1 tamb\u00e9m a repensar o seu programa de personaliza\u00e7\u00e3o para preservar a imagem da marca e evitar que os Ferraris \"bizarros\" desvalorizem a exclusividade do construtor. <\/strong>O fabricante italiano, que construiu a sua reputa\u00e7\u00e3o em grande parte com base no luxo e na excecionalidade, est\u00e1 cada vez mais preocupado com certos pedidos de personaliza\u00e7\u00e3o que s\u00e3o considerados inadequados pela sua dire\u00e7\u00e3o.<\/p>\n\n\n\n

Numa declara\u00e7\u00e3o recente, o diretor executivo da Ferrari, Benedetto Vigna, afirmou a sua preocupa\u00e7\u00e3o com a prolifera\u00e7\u00e3o de pedidos de personaliza\u00e7\u00e3o extravagantes. <\/strong>\"Temos estado a pensar internamente na possibilidade de pr\u00e9-definir as combina\u00e7\u00f5es de cores\", explicou numa confer\u00eancia com analistas. \"Temos de proteger os valores e a identidade da marca. N\u00e3o vamos fazer carros estranhos, isso \u00e9 certo\".<\/p>\n\n\n\n

A ideia subjacente a esta abordagem \u00e9 limitar a escolha da personaliza\u00e7\u00e3o, a fim de preservar o prest\u00edgio e o valor dos Ferraris, satisfazendo simultaneamente as expectativas de uma clientela abastada e desejosa de personalizar os seus ve\u00edculos. Em 2024, A Ferrari gerou quase 1,3 mil milh\u00f5es de euros (1,35 mil milh\u00f5es de d\u00f3lares) com o seu programa de personaliza\u00e7\u00e3o, <\/strong>representando cerca de 20 % das suas receitas totais. No entanto, a Ferrari pretende que estas personaliza\u00e7\u00f5es sejam efectuadas dentro de um quadro bem definido, em vez de oferecer total liberdade, o que poderia prejudicar a imagem da marca.<\/p>\n\n\n\n

A inten\u00e7\u00e3o da Ferrari \u00e9 tamb\u00e9m garantir o valor de revenda dos seus autom\u00f3veis. <\/strong>Como refere Vigna, \"algumas combina\u00e7\u00f5es de cores ou acabamentos n\u00e3o agradam a certos potenciais compradores, o que pode afetar a revenda dos ve\u00edculos\". O objetivo desta abordagem \u00e9 evitar modelos demasiado personalizados que seriam dif\u00edceis de revender, o que poderia afetar a atra\u00e7\u00e3o da marca a longo prazo.<\/p>\n\n\n\n

A Ferrari mant\u00e9m-se fiel \u00e0 sua filosofia. A marca sempre enfatizou a raridade e a exclusividade dos seus modelos e existe uma preocupa\u00e7\u00e3o crescente com o excesso de personaliza\u00e7\u00e3o. \"Temos de ter cuidado para que os clientes n\u00e3o transformem o carro em algo inapropriado\", insistiu Vigna, salientando que a personaliza\u00e7\u00e3o \u00e9 efectuada segundo as condi\u00e7\u00f5es da Ferrari e n\u00e3o do cliente.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-36936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari veut lutter contre les personnalisations de mauvais go\u00fbt - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari rose. 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