{"id":36860,"date":"2025-02-25T11:54:22","date_gmt":"2025-02-25T10:54:22","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36860"},"modified":"2025-02-25T11:54:27","modified_gmt":"2025-02-25T10:54:27","slug":"alfa-romeo-e-lancia-em-risco-o-proximo-ceo-do-stellantis-deve-estar-preparado-para-tomar-decisoes-dificeis","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-et-lancia-vulnerables-le-prochain-dg-de-stellantis-doit-etre-pret-a-prendre-des-decisions-fortes\/","title":{"rendered":"Alfa Romeo e Lancia vulner\u00e1veis: \"O pr\u00f3ximo diretor-geral da Stellantis deve estar preparado para tomar decis\u00f5es dif\u00edceis\"."},"content":{"rendered":"
\"\"
John Elkann, Presidente da Stellantis. Foto Italpassion<\/figcaption><\/figure>\n\n\n\n

A procura de um novo diretor-geral para Stellantis<\/a> \u00e9 muito mais do que uma simples transi\u00e7\u00e3o de lideran\u00e7a, poder\u00e1 redefinir o futuro de algumas das marcas do Grupo, incluindo as marcas premium Alfa Romeo, DS e Lancia.<\/strong> Enquanto John Elkann, Presidente da Stellantis, mant\u00e9m conversa\u00e7\u00f5es com candidatos para este cargo-chave, muitos acionistas esperam que o futuro CEO seja capaz de determinar quais as marcas da vasta carteira de 14 marcas da Stellantis que ser\u00e3o vi\u00e1veis a longo prazo.<\/strong><\/p>\n\n\n\n

A Stellantis, criada pela fus\u00e3o da Fiat-Chrysler e da PSA em 2021, possui a maior carteira de marcas do sector autom\u00f3vel mundial. No entanto, esta diversidade levanta um dilema. Enquanto marcas como a Jeep, Ram e Peugeot est\u00e3o bem estabelecidas, outras, particularmente no segmento premium, est\u00e3o a lutar para se destacarem. A Alfa Romeo, a DS e a Lancia contam-se entre as marcas mais vulner\u00e1veis, nomeadamente no mercado europeu, onde det\u00eam quotas de mercado irris\u00f3rias. <\/strong>Em 2024, a Alfa Romeo e a Lancia representavam, em conjunto, apenas 0,6 % do mercado europeu, muito longe de gigantes como a Audi, a Mercedes e a BMW.<\/p>\n\n\n\n

Racionaliza\u00e7\u00e3o da carteira, tal como sugerido por v\u00e1rios analistas, <\/strong>est\u00e1 a tornar-se uma op\u00e7\u00e3o cada vez mais plaus\u00edvel para simplificar as opera\u00e7\u00f5es do Stellantis. De acordo com os peritos da Oliver Wyman, as marcas de qualidade superior do grupo poderiam estar particularmente expostas. A Alfa Romeo, com modelos como o Stelvio e o Giulia, a DS e a Lancia, correm o risco de se tornarem marcas de nicho. A heran\u00e7a e a forte identidade destas marcas s\u00e3o ineg\u00e1veis, mas o seu desempenho atual j\u00e1 n\u00e3o \u00e9 suficiente para garantir o seu futuro.<\/strong><\/p>\n\n\n\n

Alfa Romeo: uma marca de nicho<\/h2>\n\n\n\n

Para Alfa Romeo<\/a>Ano ap\u00f3s ano, a marca tornou-se um ator de nicho. <\/strong>Apesar do Tonale, um SUV compacto que dever\u00e1 ser lan\u00e7ado em 2022, seguido de um Junior em 2024, as vendas estabilizaram em pouco mais de 60.000 unidades. Um n\u00famero que est\u00e1 a diminuir de ano para ano. O objetivo de vender mais de 100 000 unidades por ano parece muito distante.<\/p>\n\n\n\n

\"\"
N\u00fameros de vendas da Alfa Romeo desde 2010<\/figcaption><\/figure>\n\n\n\n

O O J\u00fanior come\u00e7a finalmente bem<\/a> mas continua a ser espec\u00edfico para o mercado europeu. As vendas do Tonale est\u00e3o a esgotar-se (est\u00e1 prevista uma atualiza\u00e7\u00e3o para meados de 2025<\/a>), e o Stelvio e o Giulia ser\u00e3o substitu\u00eddos a curto prazo por 100 modelos el\u00e9ctricos %, enquanto se aguardam vers\u00f5es h\u00edbridas, o que n\u00e3o \u00e9 garantia do seu sucesso.<\/p>\n\n\n\n

Lancia: um renascimento dif\u00edcil<\/h2>\n\n\n\n

Lancia<\/a>que h\u00e1 muito \u00e9 o orgulho da ind\u00fastria autom\u00f3vel italiana, enfrenta desafios semelhantes. <\/strong>A marca, que nunca recuperou a sua antiga gl\u00f3ria, continua a ser uma sombra do seu passado. Durante anos, sobreviveu gra\u00e7as a um \u00fanico modelo comercializado principalmente em It\u00e1lia. Com uma quota de mercado de apenas 0,3 % na Europa, a Lancia esfor\u00e7a-se por conquistar o seu lugar face a uma concorr\u00eancia feroz no segmento premium. No entanto, est\u00e3o em curso alguns projectos interessantes. Ap\u00f3s o Ypsilon em 2024, a Lancia planeia apresentar um Ypsilon HF em 2025, seguido do Gamma em 2026, um modelo-chave que poder\u00e1 restaurar o brilho da marca.<\/p>\n\n\n\n

\"\"
Lancia Ypsilon HF<\/figcaption><\/figure>\n\n\n\n

No entanto, mesmo com estes lan\u00e7amentos, o futuro da Lancia permanece incerto. O desafio \u00e9 imenso e a Lancia corre o risco de se tornar um s\u00edmbolo do passado, confinado a segmentos muito limitados.<\/p>\n\n\n\n

O dilema do futuro Diretor Executivo<\/h2>\n\n\n\n
\"\"
John Elkann, Presidente da Stellantis<\/figcaption><\/figure>\n\n\n\n

John Elkann, presidente da Stellantis, est\u00e1 ligado \u00e0s marcas italianas. E mesmo assim, Para os acionistas, o pr\u00f3ximo CEO da Stellantis ter\u00e1 de tomar algumas decis\u00f5es dif\u00edceis para garantir o futuro a longo prazo do Grupo. <\/strong>Uma fonte informada sobre as ideias de John Elkann disse \u00e0 Reuters que qualquer candidato a diretor executivo da Stellantis que n\u00e3o tivesse uma vis\u00e3o para as marcas n\u00e3o seria \"a escolha certa\".<\/p>\n\n\n\n

O desafio consiste em encontrar um equil\u00edbrio entre a racionaliza\u00e7\u00e3o da carteira e a preserva\u00e7\u00e3o das marcas que ainda t\u00eam potencial de crescimento. O futuro CEO ter\u00e1 tamb\u00e9m de considerar a transi\u00e7\u00e3o para a eletrifica\u00e7\u00e3o.<\/strong> e como reposicionar essas marcas para responder \u00e0s exig\u00eancias de cada mercado.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,26],"tags":[],"class_list":["post-36860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-lancia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo et Lancia vuln\u00e9rables : "le prochain DG de Stellantis doit \u00eatre pr\u00eat \u00e0 prendre des d\u00e9cisions fortes" - ItalPassion<\/title>\n<meta name=\"description\" content=\"John Elkann, pr\u00e9sident de Stellantis. 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