{"id":36794,"date":"2025-02-21T12:44:08","date_gmt":"2025-02-21T11:44:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36794"},"modified":"2025-02-21T12:44:09","modified_gmt":"2025-02-21T11:44:09","slug":"maserati-electric-um-mercado-que-nao-existe-os-ultimos-numeros-parecem-confirma-lo","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-electrique-un-marche-qui-nexiste-pas-les-derniers-chiffres-semblent-le-confirmer\/","title":{"rendered":"Maserati el\u00e9trico: um mercado que n\u00e3o existe? Os \u00faltimos n\u00fameros parecem confirmar este facto"},"content":{"rendered":"
\"\"
Maserati Granturismo Folgore<\/figcaption><\/figure>\n\n\n\n

O mercado dos autom\u00f3veis el\u00e9ctricos parece ser um campo de jogo dif\u00edcil para as marcas de luxo. Enquanto a Porsche regista n\u00fameros positivos para os seus modelos el\u00e9ctricos, a marca do Tridente tem dificuldade em encontrar o seu lugar neste segmento. Os \u00faltimos n\u00fameros relativos a das vendas de modelos el\u00e9ctricos em 2024 s\u00e3o preocupantes e alimentam as d\u00favidas sobre o futuro dos autom\u00f3veis el\u00e9ctricos. Maserati<\/a> neste nicho.<\/strong><\/p>\n\n\n\n

As matr\u00edculas dos modelos el\u00e9ctricos da Maserati em 2024 revelam as dificuldades enfrentadas pela marca.<\/strong> Em It\u00e1lia, apenas foram vendidos 43 ve\u00edculos Grecale Folgore, com um total de 57 ve\u00edculos el\u00e9ctricos registados. Em Fran\u00e7a, foram registados apenas 72 registos e na Alemanha a situa\u00e7\u00e3o \u00e9 ainda mais preocupante, com 25 registos. Nem todos os pa\u00edses registam novas matr\u00edculas de autom\u00f3veis el\u00e9ctricos, mas sabemos que o Jap\u00e3o n\u00e3o est\u00e1 muito interessado nesta tecnologia, <\/p>\n\n\n\n

Pa\u00eds<\/th>Grecale Folgore<\/th>Granturismo Folgore<\/th>Grancabrio Folgore<\/th>Total 2024<\/th><\/tr><\/thead>
It\u00e1lia<\/td>43<\/td>14<\/td>0<\/td>57<\/td><\/tr>
Alemanha<\/td>NC<\/td>NC<\/td>NC<\/td>25<\/td><\/tr>
Fran\u00e7a<\/td>52<\/td>18<\/td>2<\/td>72<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Tamb\u00e9m podemos observar o mercado de segunda m\u00e3o: 53 ve\u00edculos el\u00e9ctricos Maserati em It\u00e1lia, enquanto a Fran\u00e7a e a Alemanha t\u00eam 19 e 11 carros no mercado, respetivamente. Em compara\u00e7\u00e3o, a Porsche ter\u00e1 quase 40.000 registos el\u00e9ctricos em 2024, com modelos como o Taycan (20.836 unidades) e o Macan el\u00e9trico (18.278 unidades). Considerando a posi\u00e7\u00e3o da Porsche no mercado, os n\u00fameros da Maserati s\u00f3 podem ser intrigantes. Especialmente porque os modelos Folgore s\u00e3o bons produtos. \u00c9 simplesmente uma quest\u00e3o de pre\u00e7o ou a Maserati est\u00e1 a visar uma clientela diferente?<\/strong><\/p>\n\n\n\n

Os n\u00fameros da produ\u00e7\u00e3o da Maserati para 2024 confirmam a dimens\u00e3o das suas dificuldades<\/strong> que a marca enfrenta. Numa altura em que a produ\u00e7\u00e3o das f\u00e1bricas de Mirafiori, Modena e Cassino diminuiu drasticamente (de 741 TTP3T para 581 TTP3T, consoante o modelo), a incapacidade de arrancar com as vendas dos modelos el\u00e9ctricos parece vir juntar-se a um quadro j\u00e1 sombrio. As dificuldades de produ\u00e7\u00e3o reflectem-se diretamente nos n\u00fameros de vendas: em 2024, a Maserati registou uma queda global das vendas de 57%<\/a>com quedas impressionantes em mercados-chave como os Estados Unidos e a It\u00e1lia.<\/p>\n\n\n\n

Se a Maserati quiser sobreviver, ter\u00e1 de tomar algumas decis\u00f5es radicais em 2025.<\/strong> Ajustamentos de pre\u00e7os, como a Maserati fez com o Grecale Folgore no final de 2024<\/a>O carro el\u00e9trico da Maserati pode dar um impulso, mas ser\u00e1 suficiente para reavivar as vendas? A Maserati precisa de repensar a sua abordagem aos autom\u00f3veis el\u00e9ctricos e talvez repensar o seu alvo de clientes. Ser\u00e1 que a marca pode realmente competir com a Porsche, ou dever\u00e1 concentrar-se num nicho espec\u00edfico pr\u00f3prio, mais sofisticado e menos dependente de volumes? Em todo o caso, aguardamos mais informa\u00e7\u00f5es, o lan\u00e7amento do supercarro MC20 Folgore est\u00e1 atualmente em suspenso<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-36794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati \u00e9lectrique : un march\u00e9 qui n'existe pas ? 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