{"id":36613,"date":"2025-02-14T07:08:50","date_gmt":"2025-02-14T06:08:50","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36613"},"modified":"2025-02-14T07:08:51","modified_gmt":"2025-02-14T06:08:51","slug":"fiat-500-eletrico-porque-e-que-nao-e-tao-facil-baixar-o-preco","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/fiat\/fiat-500-electrique-pourquoi-il-nest-pas-si-facile-de-faire-baisser-son-prix\/","title":{"rendered":"Fiat 500 el\u00e9trico: porque \u00e9 que n\u00e3o \u00e9 t\u00e3o f\u00e1cil baixar o pre\u00e7o"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

O Fiat 500 el\u00e9trico tem passado por uma montanha-russa desde o seu lan\u00e7amento.<\/strong> Embora o seu in\u00edcio tenha sido encorajador, a realidade econ\u00f3mica apanhou o modelo e as vendas ca\u00edram rapidamente. No centro do problema: o pre\u00e7o. A principal causa deste abrandamento das vendas \u00e9 o aumento dos custos, nomeadamente da bateria. Mas porqu\u00ea Fiat<\/a> decidir simplesmente baixar o pre\u00e7o para aumentar as vendas?<\/p>\n\n\n\n

Os pre\u00e7os do Fiat 500e t\u00eam mudado ao longo dos anos.<\/strong> Em 2020, o modelo de entrada de gama com uma bateria de 23,8 kWh tinha um pre\u00e7o de 24 500 EUR (vers\u00e3o Action), enquanto a vers\u00e3o de 42 kWh tinha um pre\u00e7o de 34 900 EUR (vers\u00e3o La Prima). Em 2022, estes pre\u00e7os tinham subido para 26 200 euros e 31 700 euros, respetivamente, com pre\u00e7os est\u00e1veis em 2023 a 30 400 euros para a vers\u00e3o de 23,8 kWh e 33 900 euros para a vers\u00e3o de 42 kWh.<\/p>\n\n\n\n

<\/th>2020<\/th>2021<\/th>2022<\/th>2023<\/th>2024<\/th>2025<\/th><\/tr><\/thead>
Fiat 500e 23,8 kWh<\/td><\/td>24 500 \u20ac<\/td>26 200 \u20ac<\/td>30 400 \u20ac<\/td>30 400 \u20ac<\/td>30 400 \u20ac<\/td><\/tr>
Fiat 500e 42 kWh<\/td>34 900 \u20ac<\/td>27 500 \u20ac<\/td>31 700 \u20ac<\/td>33 900 \u20ac<\/td>33 900 \u20ac<\/td>33 900 \u20ac<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

O aumento dos pre\u00e7os n\u00e3o foi isento de consequ\u00eancias.<\/strong> Embora a Fiat tenha contado com subs\u00eddios para a compra de ve\u00edculos el\u00e9ctricos para tornar o 500e acess\u00edvel, a redu\u00e7\u00e3o desses subs\u00eddios ao longo dos anos agravou o problema. Estes subs\u00eddios, que apoiavam a compra de autom\u00f3veis el\u00e9ctricos em muitos pa\u00edses, desapareceram gradualmente, acentuando a diferen\u00e7a de pre\u00e7o entre o 500e e os seus concorrentes. E apesar do desejo da Fiat de aumentar as vendas, uma redu\u00e7\u00e3o de pre\u00e7os n\u00e3o parece estar na ordem do dia.<\/strong><\/p>\n\n\n\n

A quest\u00e3o que se coloca naturalmente \u00e9 a seguinte: porque \u00e9 que a Fiat n\u00e3o opta por uma redu\u00e7\u00e3o imediata dos pre\u00e7os? A resposta est\u00e1 no custo das baterias,<\/strong> um dos principais dom\u00ednios de despesa. O Fiat 500e est\u00e1 equipado com baterias Samsung SDI, fabricadas na Pol\u00f3nia, cuja produ\u00e7\u00e3o \u00e9 dispendiosa. Embora o custo exato de produ\u00e7\u00e3o n\u00e3o tenha sido comunicado oficialmente, fontes como o site Evclinic indicam que a Stellantis cobra cerca de 13 000 euros para substituir uma bateria de 42 kWh. Isto representa um custo significativo, que a Fiat deve, naturalmente, incluir no seu pre\u00e7o de venda.<\/p>\n\n\n\n

Mas se As baterias Samsung s\u00e3o caras,<\/strong> H\u00e1 tamb\u00e9m a margem que a Fiat se permite. No mercado de segunda m\u00e3o, uma bateria de 42 kWh pode ser comprada por cerca de 5.000 euros. Isto sugere que a Fiat poderia comprar estas baterias \u00e0 Samsung a um pre\u00e7o de cerca de 5.000 euros para a vers\u00e3o de 23,8 kWh e de 10.000 euros para a vers\u00e3o de 42 kWh. A t\u00edtulo de compara\u00e7\u00e3o, o futuro 500 com um motor de combust\u00e3o h\u00edbrido custar\u00e1 menos de 20.000 euros.<\/p>\n\n\n\n

\"\"
Bateria Samsung SDI no Fiat 500 el\u00e9trico. Foto EV Clinic.<\/figcaption><\/figure>\n\n\n\n

Outro fator que impede uma redu\u00e7\u00e3o dos pre\u00e7os \u00e9 a produ\u00e7\u00e3o. A f\u00e1brica de Mirafiori, que produz o Fiat 500 el\u00e9trico, est\u00e1 atualmente a funcionar a uma velocidade reduzida.<\/strong> Este facto limita a capacidade de produ\u00e7\u00e3o da Fiat e impede-a de tirar partido das economias de escala que poderiam resultar de um aumento da produ\u00e7\u00e3o. Os custos de fabrico do 500e continuam a ser elevados, o que torna dif\u00edcil reduzir os pre\u00e7os sem p\u00f4r em causa a rentabilidade. \u00c9 por esta raz\u00e3o que o a produ\u00e7\u00e3o do 500 h\u00edbrido at\u00e9 ao final de 2025 \u00e9 aguardada com grande expetativa<\/a>.<\/p>\n\n\n\n

Perante esta situa\u00e7\u00e3o, a Fiat parece ter decidido alterar a sua estrat\u00e9gia. A empresa est\u00e1 agora a assumir o controlo da produ\u00e7\u00e3o de baterias. A pr\u00f3xima gera\u00e7\u00e3o de baterias para o Fiat 500 el\u00e9trico ser\u00e1 produzida pela Fiat. no \u00e2mbito da empresa comum entre Stellantis e CATL em Espanha<\/a>. Esta parceria permitir\u00e1 \u00e0 Fiat controlar melhor os custos de produ\u00e7\u00e3o das suas baterias<\/strong> e, potencialmente, reduzir o custo global dos seus ve\u00edculos el\u00e9ctricos.<\/p>\n\n\n\n

Esta abordagem dever\u00e1 permitir \u00e0 Fiat gerir melhor um dos encargos mais pesados do modelo, continuando a manter a sua competitividade no mercado. Se esta nova estrat\u00e9gia der frutos, podemos prever uma redu\u00e7\u00e3o do pre\u00e7o do 500\u00ba nos pr\u00f3ximos anos.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[373,289],"class_list":["post-36613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","tag-fiat-500","tag-fiat-500e","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat 500 \u00e9lectrique : pourquoi il n'est pas si facile de faire baisser son prix - ItalPassion<\/title>\n<meta name=\"description\" content=\"La Fiat 500 \u00e9lectrique a connu un parcours en dents de scie depuis son lancement. 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