{"id":36232,"date":"2025-01-27T14:28:01","date_gmt":"2025-01-27T13:28:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36232"},"modified":"2025-01-27T14:28:03","modified_gmt":"2025-01-27T13:28:03","slug":"suv-maserati-grecale-esta-prevista-uma-atualizacao-para-aumentar-as-vendas-mas-apenas-para-os-veiculos-electricos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/suv-maserati-grecale-une-mise-a-jour-est-prevue-pour-relancer-les-ventes-mais-uniquement-pour-lelectrique\/","title":{"rendered":"SUV Maserati Grecale: est\u00e1 prevista uma atualiza\u00e7\u00e3o para aumentar as vendas, mas apenas para a energia el\u00e9ctrica?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

O SUV Maserati Grecale, que ser\u00e1 lan\u00e7ado em 2022, enfrenta uma queda significativa nos n\u00fameros da produ\u00e7\u00e3o<\/strong>. Entre 2023 e 2024, a produ\u00e7\u00e3o deste SUV diminuiu 58%<\/a>De 17.242 para apenas 7.250 unidades produzidas na f\u00e1brica de Cassino, em It\u00e1lia. Esta queda \u00e9 particularmente not\u00e1vel quando comparada com modelos rivais como o Porsche Macan, que vendeu quase 83.000 unidades em 2024, incluindo mais de 18.000 vers\u00f5es el\u00e9ctricas.<\/p>\n\n\n\n

Grecale Folgore: um fracasso comercial?<\/h2>\n\n\n\n

O Grecale foi inicialmente proposto numa vers\u00e3o a combust\u00e3o, com um motor 2.0L de 4 cilindros e um V6 de 3.0L, antes do lan\u00e7amento do modelo el\u00e9trico, o Grecale Folgore<\/a>no final de 2023, tem sido bastante t\u00edmido. Tanto quanto sabemos, as vendas da vers\u00e3o el\u00e9ctrica n\u00e3o arrancaram<\/strong>Isto levanta a quest\u00e3o do posicionamento do Maserati<\/a> sobre o futuro do seu SUV. Por exemplo, na Alemanha, dos 541 Maseratis registados em 2024, apenas 25 eram Folgore. No mesmo per\u00edodo, em It\u00e1lia, de entre 2 242 matr\u00edculas, apenas 43 s\u00e3o Folgore.<\/strong><\/p>\n\n\n\n

Se olharmos para a Porsche, o Macan, um concorrente direto, parece estar a fazer uma transi\u00e7\u00e3o mais bem sucedida para a eletricidade, com uma vers\u00e3o totalmente el\u00e9ctrica a representar uma propor\u00e7\u00e3o mais significativa das suas vendas. No entanto, a Porsche parece estar a considerar trazer de volta uma vers\u00e3o a combust\u00e3o no novo Macan para a Europa, enquanto o antigo modelo a combust\u00e3o ainda est\u00e1 dispon\u00edvel para o mercado dos EUA. A quest\u00e3o que se coloca \u00e9: dever\u00e1 a Maserati seguir uma estrat\u00e9gia semelhante ou manter a sua vers\u00e3o exclusiva Folgore do Grecale?<\/p>\n\n\n\n

A atualiza\u00e7\u00e3o Grecale \u00e9 apenas para ve\u00edculos el\u00e9ctricos?<\/h2>\n\n\n\n

De acordo com as nossas informa\u00e7\u00f5es, a Maserati est\u00e1 a planear uma atualiza\u00e7\u00e3o a meio da carreira (MCA) para o Grecale para aumentar as vendas.<\/strong> Embora os detalhes desta atualiza\u00e7\u00e3o permane\u00e7am pouco claros, v\u00e1rias altera\u00e7\u00f5es parecem prov\u00e1veis. Em primeiro lugar, a parte dianteira poder\u00e1 ser renovada, uma vez que muitos clientes consideraram o design atual demasiado conservador, com alguns a verem mesmo uma semelhan\u00e7a com o Ford Puma. Uma evolu\u00e7\u00e3o do design, particularmente na frente, daria ao Grecale um car\u00e1cter mais assertivo, como o do Levante, em linha com a imagem da marca Maserati.<\/p>\n\n\n\n

No que diz respeito \u00e0 gama t\u00e9rmica, persistem as incertezas<\/strong>. Embora a Maserati tenha manifestado claramente o seu desejo de se tornar uma marca totalmente el\u00e9ctrica no futuro, perguntamo-nos se esta atualiza\u00e7\u00e3o se aplicar\u00e1 apenas \u00e0 vers\u00e3o Folgore ou se a vers\u00e3o a combust\u00e3o continuar\u00e1 a existir a par da vers\u00e3o el\u00e9ctrica. Poder\u00e1 o Grecale thermic, com os seus motores V6 2.0L e 3.0L, sobreviver na era da transi\u00e7\u00e3o energ\u00e9tica ou a Maserati decidir\u00e1 oferecer apenas o Grecale Folgore no futuro?<\/p>\n\n\n\n

Uma estrat\u00e9gia arriscada<\/h2>\n\n\n\n

\u00c0 medida que a Europa e a China pressionam para uma eletrifica\u00e7\u00e3o cada vez maior, a Maserati tem de fazer malabarismos com esta press\u00e3o, mantendo a sua identidade.<\/strong>. Os clientes de luxo querem modelos com motor de combust\u00e3o. Ao mesmo tempo, a Maserati continua a preparar-se para o futuro com modelos como o novo SUV Levante, previsto para 2027, e o novo Quattroporte para 2028. Ser\u00e1 que a Maserati vai optar por se concentrar apenas na energia el\u00e9ctrica com o Folgore, ou vai optar por uma abordagem mais matizada, mantendo tamb\u00e9m uma vers\u00e3o a combust\u00e3o? A Alfa Romeo, a marca irm\u00e3, confirmou o regresso dos motores de combust\u00e3o aos futuros modelos da sua gama.<\/a> e a Porsche, a marca rival, tamb\u00e9m est\u00e1 a estud\u00e1-lo.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[285],"class_list":["post-36232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","tag-maserati-grecale","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nSUV Maserati Grecale : une mise \u00e0 jour est pr\u00e9vue pour relancer les ventes, mais uniquement pour l'\u00e9lectrique ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le SUV Maserati Grecale, lanc\u00e9 en 2022, fait face \u00e0 une baisse importante de ses chiffres de production. 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