{"id":36157,"date":"2025-01-23T14:13:53","date_gmt":"2025-01-23T13:13:53","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36157"},"modified":"2025-01-23T14:13:55","modified_gmt":"2025-01-23T13:13:55","slug":"o-diretor-executivo-da-alfa-romeo-maserati-fez-uma-viagem-pelos-estados-unidos-para-se-encontrar-com-concessionarios-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/le-ceo-alfa-romeo-maserati-a-fait-un-roadtrip-aux-us-pour-rencontrer-les-concessionnaires\/","title":{"rendered":"O CEO da Alfa Romeo \/ Maserati fez uma viagem pelos EUA para se encontrar com os concession\u00e1rios"},"content":{"rendered":"
\"\"
Santo Ficili num concession\u00e1rio Maserati. Foto do Linkedin<\/figcaption><\/figure>\n\n\n\n

Santo Ficili, o novo diretor-geral daAlfa Romeo<\/a> e Maserati<\/a>embarcou recentemente numa viagem pelos Estados Unidos para se encontrar com concession\u00e1rios de ambas as marcas. A viagem, que teve lugar na semana passada, \u00e9 estrat\u00e9gica para os dois construtores autom\u00f3veis italianos, que efectuam a maior parte das suas vendas nos Estados Unidos.<\/p>\n\n\n\n

Os Estados Unidos: um mercado-chave<\/h2>\n\n\n\n

Os Estados Unidos s\u00e3o um mercado-chave para ambas as marcas<\/strong>. Para a Alfa Romeo, o mercado americano \u00e9 o segundo maior mercado depois de It\u00e1lia, mas a situa\u00e7\u00e3o n\u00e3o \u00e9 a ideal. Entre 2023 e 2024, as vendas diminu\u00edram 18 %<\/a>um decl\u00ednio preocupante para a marca. Para a Maserati, o mercado americano continua a ser o principal, mas a queda foi ainda mais significativa com uma diminui\u00e7\u00e3o de 37 % no mesmo per\u00edodo<\/a>. Incompreens\u00edvel quando a Lamborghini e a Ferrari est\u00e3o a atingir valores recorde neste pa\u00eds.<\/p>\n\n\n\n

\"\"
Santo Ficilia com Cristiano Fioro, respons\u00e1vel pelo marketing e comunica\u00e7\u00e3o da Alfa Romeo. Foto do Linkedin<\/figcaption><\/figure>\n\n\n\n

Neste contexto dif\u00edcil, Santo Ficili, que assumiu as r\u00e9deas da Alfa Romeo e da Maserati h\u00e1 cerca de tr\u00eas meses<\/a>Ele sabe que devem ser tomadas medidas r\u00e1pidas para inverter a situa\u00e7\u00e3o. \"Durante a minha viagem aos Estados Unidos na semana passada, encontrei-me com as equipas da Alfa Romeo e da Maserati para an\u00e1lises estrat\u00e9gicas e reuni\u00f5es de coordena\u00e7\u00e3o\", explicou. Esta viagem foi, portanto, tamb\u00e9m uma oportunidade para se aproximar dos concession\u00e1rios e compreender os desafios no terreno.<\/p>\n\n\n\n

Os concession\u00e1rios, um ponto sens\u00edvel para os clientes americanos<\/h2>\n\n\n\n

As reac\u00e7\u00f5es dos propriet\u00e1rios de autom\u00f3veis italianos nos Estados Unidos revelam a necessidade de melhorar a rede de distribui\u00e7\u00e3o e de servi\u00e7os. Andrew P., propriet\u00e1rio de um Ghibli Trofeo em San Diego, explica que a regi\u00e3o, que \u00e9 extremamente rica em ve\u00edculos ex\u00f3ticos, como Ferraris, Lamborghinis, McLarens, Alfas e outros, tem uma grande falta de pontos de venda e de assist\u00eancia. \"O concession\u00e1rio mais pr\u00f3ximo fica a 125 quil\u00f3metros de dist\u00e2ncia. Isto \u00e9 simplesmente inaceit\u00e1vel! N\u00e3o se pode apenas vender autom\u00f3veis, \u00e9 preciso tamb\u00e9m oferecer servi\u00e7os a uma dist\u00e2ncia razo\u00e1vel\", afirmou.<\/p>\n\n\n\n

Outro propriet\u00e1rio, Adrian H., tamb\u00e9m destaca as fraquezas da rede de concession\u00e1rios. \"A rede de concession\u00e1rios americana \u00e9 demasiado fraca. Veja-se, por exemplo, a \u00e1rea da Ba\u00eda de S\u00e3o Francisco, a zona mais rica do mundo, e, no entanto, existem apenas dois concession\u00e1rios, e em locais muito remotos. Uma gama mais vasta de modelos poderia ajudar a fidelizar os clientes e a atrair novos concession\u00e1rios.\"<\/p>\n\n\n\n

Novas ambi\u00e7\u00f5es para o mercado dos EUA<\/h2>\n\n\n\n

Durante as suas reuni\u00f5es com os concession\u00e1rios, Ficili partilhou as suas ambi\u00e7\u00f5es de mudar as coisas: \"As novas adi\u00e7\u00f5es \u00e0s equipas trazem uma grande experi\u00eancia e as suas ideias ser\u00e3o inestim\u00e1veis para alcan\u00e7ar os objectivos de crescimento e posicionamento neste importante mercado para ambas as marcas. Muito obrigado aos principais concession\u00e1rios com quem me encontrei - foi um prazer ter discuss\u00f5es t\u00e3o interessantes sobre a constru\u00e7\u00e3o do futuro em conjunto, em total alinhamento, para proporcionar experi\u00eancias excepcionais aos nossos clientes.\" De facto, h\u00e1 alguns meses, inform\u00e1mos que A Maserati chamou antigos empregados para reconquistar os Estados Unidos<\/a>.<\/p>\n\n\n\n

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