{"id":36090,"date":"2025-01-20T12:20:28","date_gmt":"2025-01-20T11:20:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36090"},"modified":"2025-01-20T12:20:29","modified_gmt":"2025-01-20T11:20:29","slug":"o-novo-diretor-geral-da-alfa-romeo-junior-estabelece-objectivos-muito-ambiciosos-em-materia-de-encomendas-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-junior-un-objectif-tres-ambitieux-de-commandes-donne-par-le-nouveau-ceo\/","title":{"rendered":"Alfa Romeo Junior: o novo CEO estabelece objectivos de encomendas muito ambiciosos"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

No Sal\u00e3o Autom\u00f3vel de Bruxelas, Santo Ficili, o novo Diretor-Geral daAlfa Romeo<\/a>anunciado um objetivo ambicioso de encomendas para o seu SUV compacto<\/strong>em J\u00fanior<\/a>. Desde a sua chegada \u00e0 dire\u00e7\u00e3o da marca, n\u00e3o escondeu a sua vontade de inverter a situa\u00e7\u00e3o comercial da Alfa Romeo. Para tal, fixou um objetivo claro para Junior : atingir um total de 20 000 encomendas at\u00e9 ao final de janeiro de 2025.<\/strong><\/p>\n\n\n\n

Este an\u00fancio surge depois de termos revelado em exclusivo, h\u00e1 alguns meses, que o Junior, lan\u00e7ado em abril de 2024, ainda n\u00e3o tinha tido o mesmo sucesso que o seu irm\u00e3o mais velho, o Tonale. De facto, para o mesmo per\u00edodo, o Tonale recebeu 20.000 encomendas em apenas alguns meses, enquanto o J\u00fanior tinha apenas 10.000<\/a>metade da do seu antecessor<\/strong>. Uma diferen\u00e7a significativa, que n\u00e3o passou despercebida ao novo diretor-geral da marca.<\/p>\n\n\n\n

\"\"
Santo Ficili, novo Diretor-Geral da Alfa Romeo<\/figcaption><\/figure>\n\n\n\n

O objetivo de 20.000 encomendas, embora louv\u00e1vel, parece ambicioso \u00e0 primeira vista. Em outubro de 2024, no Sal\u00e3o Autom\u00f3vel de Paris, a Alfa Romeo anunciou que tinha atingido 10.000 encomendas desde o in\u00edcio das vendas no final de abril de 2024. Este n\u00famero, embora s\u00f3lido, representa ainda um certo atraso, e para atingir este objetivo de 20.000 encomendas at\u00e9 ao final de janeiro de 2025, seriam necess\u00e1rios, em m\u00e9dia, 3 a 4 meses para registar 10 000 novas encomendas<\/strong>. Por outras palavras, a marca precisa de acelerar o ritmo das suas vendas num espa\u00e7o de tempo relativamente curto.<\/p>\n\n\n\n

Registos de jovens<\/th>outubro de 2024<\/th>novembro de 2024<\/th>dezembro de 2024<\/th><\/tr><\/thead>
It\u00e1lia<\/td>433<\/td>1104<\/td>937<\/td><\/tr>
Fran\u00e7a<\/td>166<\/td>174<\/td>302<\/td><\/tr>
Alemanha<\/td>45<\/td>128<\/td>114<\/td><\/tr>
Espanha<\/td>50<\/td>94<\/td>182<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Mas como \u00e9 que a Alfa Romeo tenciona enfrentar este desafio?<\/strong> Embora os registos do Junior sejam bastante bons em It\u00e1lia e em Fran\u00e7a, a situa\u00e7\u00e3o \u00e9 menos favor\u00e1vel noutros pa\u00edses europeus. Na Alemanha, por exemplo, as vendas do Junior est\u00e3o em baixa e o facto de o modelo n\u00e3o ser comercializado nos Estados Unidos, onde o Tonale teve um \u00eaxito relativo, tamb\u00e9m n\u00e3o ajuda. <\/p>\n\n\n\n

O Junior ter\u00e1 tamb\u00e9m de se afirmar no mercado brit\u00e2nico<\/strong>A vers\u00e3o el\u00e9ctrica s\u00f3 est\u00e1 dispon\u00edvel desde novembro de 2024. A vers\u00e3o h\u00edbrida de combust\u00e3o est\u00e1 prevista para 2025. A Alfa Romeo ter\u00e1 de se apoiar em mercados-chave como a It\u00e1lia, Fran\u00e7a, B\u00e9lgica, Su\u00ed\u00e7a, Espanha e Turquia para compensar as car\u00eancias noutros mercados.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-36090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior : un objectif tr\u00e8s ambitieux de commandes donn\u00e9 par le nouveau CEO - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors du Salon de l'Automobile de Bruxelles, Santo Ficili, le nouveau CEO d'Alfa Romeo, a annonc\u00e9 un objectif tr\u00e8s ambitieux de commandes pour son SUV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/o-novo-diretor-geral-da-alfa-romeo-junior-estabelece-objectivos-muito-ambiciosos-em-materia-de-encomendas-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo Junior : un objectif tr\u00e8s ambitieux de commandes donn\u00e9 par le nouveau CEO - 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