{"id":36023,"date":"2025-01-15T11:07:39","date_gmt":"2025-01-15T10:07:39","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36023"},"modified":"2025-01-15T11:07:41","modified_gmt":"2025-01-15T10:07:41","slug":"as-vendas-do-maserati-2024-caem-a-nivel-mundial-com-a-america-e-a-italia-na-lideranca","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-2024-les-ventes-plongent-dans-le-monde-entier-lamerique-et-litalie-en-tete\/","title":{"rendered":"Maserati 2024: as vendas caem a n\u00edvel mundial, lideradas pela Am\u00e9rica e It\u00e1lia"},"content":{"rendered":"
\"maserati-fonce-in-the-wall\"<\/figure>\n\n\n\n

Sem surpresas, em 2024, Maserati<\/a> est\u00e1 a atravessar um ano particularmente dif\u00edcil. A marca Trident sofre uma queda espetacular nas vendas mundiais<\/strong>. De acordo com os nossos n\u00fameros, As vendas da Maserati diminu\u00edram 39,55 % a n\u00edvel mundial<\/strong>que afectam mercados-chave como a Am\u00e9rica do Norte e a It\u00e1lia.<\/p>\n\n\n\n

Uma queda acentuada nos Estados Unidos e em It\u00e1lia<\/h2>\n\n\n\n

Os Estados Unidos<\/strong>Estes s\u00e3o tradicionalmente um dos maiores mercados da Maserati, viram as suas vendas diminuir em quase 37 %<\/strong>. No total, a Maserati vendeu 4.819 unidades no pa\u00eds, um n\u00famero que, apesar de ainda superior ao Lamborghini e ao Ferrari<\/a>Este valor representa um decl\u00ednio significativo em rela\u00e7\u00e3o aos anos anteriores.<\/p>\n\n\n\n

It\u00e1lia<\/strong>o cora\u00e7\u00e3o hist\u00f3rico da Maserati, tamb\u00e9m foi duramente afetada, com uma queda vertiginosa de 41 %<\/strong>. Em 2024, foram vendidas apenas 2 242 unidades, muito longe dos desempenhos anteriores. O mercado italiano \u00e9 tradicionalmente muito fiel \u00e0 marca, mas a perda de interesse por modelos emblem\u00e1ticos como o 100 % el\u00e9trico, associada a uma gama mais reduzida de ve\u00edculos e ao aumento dos pre\u00e7os, explica esta quebra.<\/p>\n\n\n\n

Uma tend\u00eancia preocupante na Europa e noutros pa\u00edses<\/h2>\n\n\n\n

Outros mercados europeus, como a Alemanha e o Reino Unido, tamb\u00e9m foram afectados. <\/strong>A Alemanha registou uma queda de 48 %, enquanto o Reino Unido registou uma queda de 47 %. Mesmo mercados tradicionalmente menos cr\u00edticos, como a Su\u00ed\u00e7a e a Austr\u00e1lia, viram as suas vendas cair 21 % e 40 %, respetivamente. Quanto \u00e0 Fran\u00e7a, o colapso \u00e9 ainda mais flagrante, com uma queda de 50 % nas vendas em rela\u00e7\u00e3o a 2023.<\/p>\n\n\n\n

Um decl\u00ednio mundial<\/h2>\n\n\n\n

O quadro de registos mostra que a queda de 39 %<\/strong> reflecte-se em quase todos os mercados da Maserati. De acordo com as nossas estimativas, em 2024, a marca poderia vender apenas cerca de 15.000 ve\u00edculos em todo o mundo, um n\u00famero pr\u00f3ximo do da Ferrari e da Lamborghini, em compara\u00e7\u00e3o com 26.000 em 2024.<\/p>\n\n\n\n

F\u00e1bricas italianas da Maserati a produ\u00e7\u00e3o registou uma quebra de 64 %<\/a><\/strong>. A hist\u00f3rica f\u00e1brica, que produzia modelos como o Ghibli, o Quattroporte e o Levante, produz agora apenas GranTurismos e Grancabrios, com volumes drasticamente reduzidos para apenas 2.250 unidades. Em Modena, a produ\u00e7\u00e3o do MC20 diminuiu 79 %, e em Cassino, a produ\u00e7\u00e3o do Grecale diminuiu 58 %. <\/p>\n\n\n\n

<\/th>2023<\/th>2024<\/th>Evolu\u00e7\u00e3o<\/th><\/tr><\/thead>
EUA<\/td>7697<\/td>4819<\/td>-37%<\/td><\/tr>
It\u00e1lia<\/td>3841<\/td>2242<\/td>-42%<\/td><\/tr>
Jap\u00e3o<\/td>1734<\/td>1103<\/td>-36%<\/td><\/tr>
Alemanha<\/td>1047<\/td>541<\/td>-48%<\/td><\/tr>
Reino Unido<\/td>892<\/td>469<\/td>-47%<\/td><\/tr>
Swisse<\/td>531<\/td>417<\/td>-21%<\/td><\/tr>
Austr\u00e1lia<\/td>638<\/td>377<\/td>-41%<\/td><\/tr>
Turquia<\/td>533<\/td>276<\/td>-48%<\/td><\/tr>
Fran\u00e7a<\/td>194<\/td>97<\/td>-50%<\/td><\/tr>
<\/td>17107<\/td>10341<\/td>-39%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Um apelo urgente \u00e0 a\u00e7\u00e3o<\/h2>\n\n\n\n

H\u00e1 mais de um ano que temos vindo a alertar para a dif\u00edcil situa\u00e7\u00e3o da Maserati. Primeiro com vendas em baixa em Fran\u00e7a<\/a>depois na China<\/a>ou o decl\u00ednio nas vendas do 3\u00ba trimestre de 2023<\/a> que consider\u00e1mos preocupantes. Os fracos valores para 2024 reflectem uma situa\u00e7\u00e3o que tem vindo a ser detectada desde 2023. A tend\u00eancia n\u00e3o parece estar a inverter-se at\u00e9 2025<\/strong>Isto \u00e9 especialmente verdade quando se olha para o horizonte dos pr\u00f3ximos modelos. A pr\u00f3xima gera\u00e7\u00e3o do Levante n\u00e3o \u00e9 esperada antes de 2027, e o Quattroporte n\u00e3o chegar\u00e1 antes de 2028.<\/p>\n\n\n\n

No entanto, o decl\u00ednio da Maserati ocorreu em num contexto em que a Lamborghini e a Ferrari, duas outras marcas de luxo italianas, est\u00e3o a registar um crescimento cont\u00ednuo<\/strong>. Embora a Maserati continue a liderar a Lamborghini e a Ferrari nos Estados Unidos, a tend\u00eancia poder\u00e1 inverter-se em 2025. Sem novos modelos para reavivar o entusiasmo dos clientes, a Maserati \u00e9 suscet\u00edvel de perder a sua posi\u00e7\u00e3o de lideran\u00e7a em alguns mercados-chave. Em 2025, a marca poder\u00e1 mesmo ficar atr\u00e1s dos seus concorrentes em termos de vendas globais.<\/p>\n\n\n\n

A Maserati tem de revelar rapidamente uma estrat\u00e9gia clara para dar a volta \u00e0 situa\u00e7\u00e3o.<\/strong> Se a marca quiser evitar um decl\u00ednio ainda maior, deve anunciar um plano de produtos estruturado, nomeadamente no que diz respeito a novos modelos capazes de seduzir o seu p\u00fablico.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[405,27],"tags":[],"class_list":["post-36023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiffres","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati 2024 : les ventes plongent dans le monde entier, l'Am\u00e9rique et l'Italie en t\u00eate - ItalPassion<\/title>\n<meta name=\"description\" content=\"Sans surprise, en 2024, Maserati traverse une ann\u00e9e particuli\u00e8rement difficile. 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