{"id":36004,"date":"2025-01-14T14:07:33","date_gmt":"2025-01-14T13:07:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36004"},"modified":"2025-01-14T14:07:36","modified_gmt":"2025-01-14T13:07:36","slug":"ferrari-lamborghini-maserati-e-a-marca-de-luxo-italiana-preferida-nos-estados-unidos-dados-de-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/chiffres\/ferrari-lamborghini-maserati-voici-la-marque-italienne-de-luxe-preferee-aux-etats-unis-chiffres-2024\/","title":{"rendered":"Ferrari, Lamborghini, Maserati: a marca de luxo italiana preferida nos Estados Unidos - n\u00fameros de 2024"},"content":{"rendered":"

Os autom\u00f3veis de luxo italianos continuam a cativar os entusiastas do autom\u00f3vel nos Estados Unidos. Entre os gigantes Ferrari<\/a>, Lamborghini<\/a> e Maserati<\/a>A concorr\u00eancia continua a ser feroz, com din\u00e2micas de mercado interessantes a serem observadas. Ent\u00e3o, qual \u00e9 a marca que conquistou o cora\u00e7\u00e3o dos americanos em 2024?<\/strong> Vejamos as vendas e as tend\u00eancias destes tr\u00eas \u00edcones do luxo.<\/p>\n\n\n\n

\"\"
Matr\u00edculas Ferrari, Lamborghini e Maserati de janeiro a dezembro de 2024 nos Estados Unidos<\/figcaption><\/figure>\n\n\n\n

1. Maserati: lideran\u00e7a em decl\u00ednio<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A Maserati foi durante muito tempo a marca de luxo italiana que dominou o mercado americano. O seu modelo de crescimento foi marcado por um afluxo de vendas entre 2016 e 2018 gra\u00e7as a modelos como o Ghibli e o Levante, mas esta euforia deu lugar a um abrandamento. Em 2024, a Maserati continua a ser a l\u00edder, com 4.819 registos, mas os factos s\u00e3o claros: as suas vendas diminu\u00edram drasticamente em rela\u00e7\u00e3o a cinco anos atr\u00e1s.<\/strong> Foram divididos por 2 desde 2023 e por 3 desde 2018.<\/p>\n\n\n\n

A falta de novos modelos enfraqueceu a sua posi\u00e7\u00e3o, apesar da introdu\u00e7\u00e3o de modelos recentes como o MC20, o Granturismo, o Grancabrio e o Grecale. Embora este \u00faltimo tenha um potencial ineg\u00e1vel, n\u00e3o permitiu \u00e0 Maserati recuperar a sua posi\u00e7\u00e3o dominante.<\/strong>. As previs\u00f5es para 2025 n\u00e3o s\u00e3o favor\u00e1veis e, sem uma retoma mais acentuada, a Maserati poder\u00e1 cair para o fundo do p\u00f3dio j\u00e1 no pr\u00f3ximo ano.<\/p>\n\n\n\n

<\/th>Maserati<\/th>Evolu\u00e7\u00e3o<\/th><\/tr><\/thead>
2024<\/td>4819<\/td>-37%<\/td><\/tr>
2023<\/td>7697<\/td>13%<\/td><\/tr>
2022<\/td>6819<\/td>-11%<\/td><\/tr>
2021<\/td>7682<\/td>41%<\/td><\/tr>
2020<\/td>5442<\/td>-33%<\/td><\/tr>
2019<\/td>8150<\/td>-28%<\/td><\/tr>
2018<\/td>11339<\/td>-19%<\/td><\/tr>
2017<\/td>14046<\/td>12%<\/td><\/tr>
2016<\/td>12534<\/td>7%<\/td><\/tr>
2015<\/td>11700<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2. Ferrari: um dezembro excecional salva o segundo lugar<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ferrari, com 3.527 registos em 2024,<\/strong> pode orgulhar-se de um m\u00eas de dezembro excecional, com 430 registos, o que o coloca novamente \u00e0 frente da Lamborghini. N\u00e3o obstante, a marca do cavalo empinado est\u00e1 a crescer mais lentamente do que a sua rival em termos de volume<\/strong>. Ao contr\u00e1rio da Lamborghini, a Ferrari optou por uma gama mais diversificada, com modelos como o Roma, o 296 GTB e o Purosangue, mas esta estrat\u00e9gia de diversifica\u00e7\u00e3o tamb\u00e9m tem o efeito de diluir o impacto de cada novo modelo.<\/p>\n\n\n\n

Com um dezembro recorde, a Ferrari continua \u00e0 frente da Lamborghini. No entanto, a introdu\u00e7\u00e3o de carros ainda mais exclusivos, como o F80 e o 12Cilindri, pode mudar a situa\u00e7\u00e3o, com menos volume.<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Evolu\u00e7\u00e3o<\/th><\/tr><\/thead>
2024<\/td>3527<\/td>13%<\/td><\/tr>
2023<\/td>3124<\/td>6%<\/td><\/tr>
2022<\/td>2948<\/td>24%<\/td><\/tr>
2021<\/td>2387<\/td>15%<\/td><\/tr>
2020<\/td>2070<\/td>-20%<\/td><\/tr>
2019<\/td>2587<\/td>7%<\/td><\/tr>
2018<\/td>2417<\/td>-12%<\/td><\/tr>
2017<\/td>2759<\/td>15%<\/td><\/tr>
2016<\/td>2398<\/td>6%<\/td><\/tr>
2015<\/td>2258<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3. Lamborghini: crescimento est\u00e1vel mas s\u00f3lido<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A Lamborghini, por outro lado, est\u00e1 a seguir uma estrat\u00e9gia mais controlada, mas igualmente eficaz. Em 2024, a Lamborghini vendeu 3.510 unidades<\/strong>E com o novo Revuelto a substituir o Aventador e o Temerario a substituir o Huracan, a marca do touro parece estar bem equipada para continuar a crescer.<\/p>\n\n\n\n

Em 2024, a Lamborghini ultrapassou um marco hist\u00f3rico, com registos superiores a 3.500 unidades, aproximando-se perigosamente da Ferrari. A for\u00e7a silenciosa da Lamborghini reside na sua capacidade de manter uma oferta est\u00e1vel e de elevado desempenho, com modelos emblem\u00e1ticos como o Urus.<\/p>\n\n\n\n

<\/th>Lamborghini<\/th>Evolu\u00e7\u00e3o<\/th><\/tr><\/thead>
2024<\/td>3510<\/td>23%<\/td><\/tr>
2023<\/td>2862<\/td>26%<\/td><\/tr>
2022<\/td>2275<\/td>-6%<\/td><\/tr>
2021<\/td>2412<\/td>7%<\/td><\/tr>
2020<\/td>2263<\/td>-17%<\/td><\/tr>
2019<\/td>2716<\/td>70%<\/td><\/tr>
2018<\/td>1599<\/td>46%<\/td><\/tr>
2017<\/td>1095<\/td>5%<\/td><\/tr>
2016<\/td>1041<\/td>3%<\/td><\/tr>
2015<\/td>1009<\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

As nossas previs\u00f5es para 2025: a Lamborghini pode vir a ser a melhor<\/h2>\n\n\n\n

O ano de 2025 poder\u00e1 marcar um ponto de viragem para o mercado italiano de autom\u00f3veis de luxo nos Estados Unidos. A Maserati, com as suas vendas em decl\u00ednio e a falta de novos modelos, poderia muito bem ficar atr\u00e1s da Ferrari e da Lamborghini. Por outro lado, a Lamborghini, armada com o seu Temer\u00e1rio e os seus modelos emblem\u00e1ticos, poderia muito bem assumir a lideran\u00e7a e at\u00e9 ultrapassar a Ferrari, especialmente se as vendas destes novos modelos se revelarem t\u00e3o fortes como se espera.<\/p>\n\n\n\n

Ent\u00e3o, quem ser\u00e1 a marca italiana de luxo n\u00famero 1 nos Estados Unidos em 2025? As apostas est\u00e3o lan\u00e7adas, mas a Lamborghini parece ter todas as hip\u00f3teses de ganhar esta batalha com os seus ve\u00edculos de alto desempenho e de design arrojado.<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Lamborghini<\/th>Maserati<\/th><\/tr><\/thead>
2024<\/td>3527<\/td>3510<\/td>4819<\/td><\/tr>
2023<\/td>3124<\/td>2862<\/td>7697<\/td><\/tr>
2022<\/td>2948<\/td>2275<\/td>6819<\/td><\/tr>
2021<\/td>2387<\/td>2412<\/td>7682<\/td><\/tr>
2020<\/td>2070<\/td>2263<\/td>5442<\/td><\/tr>
2019<\/td>2587<\/td>2716<\/td>8150<\/td><\/tr>
2018<\/td>2417<\/td>1599<\/td>11339<\/td><\/tr>
2017<\/td>2759<\/td>1095<\/td>14046<\/td><\/tr>
2016<\/td>2398<\/td>1041<\/td>12534<\/td><\/tr>
2015<\/td>2258<\/td>1009<\/td>11700<\/td><\/tr><\/tbody><\/table>
Matr\u00edculas Ferrari, Lamborghini e Maserati de 2015 a 2024 nos Estados Unidos<\/figcaption><\/figure>\n\n\n\n
\"\"
Gr\u00e1fico das matr\u00edculas de Ferrari, Lamborghini e Maserati de 2015 a 2024 nos Estados Unidos<\/figcaption><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[405,23,25,27],"tags":[],"class_list":["post-36004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiffres","category-ferrari","category-lamborghini","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari, Lamborghini, Maserati : voici la marque italienne de luxe pr\u00e9f\u00e9r\u00e9e aux \u00c9tats-Unis - chiffres 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Les voitures de luxe italiennes continuent de captiver les passionn\u00e9s d'automobiles aux \u00c9tats-Unis. 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