{"id":35873,"date":"2025-01-07T09:45:24","date_gmt":"2025-01-07T08:45:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35873"},"modified":"2025-01-07T09:46:49","modified_gmt":"2025-01-07T08:46:49","slug":"vendas-fiat-2024-brasil-na-lideranca-europa-em-crise","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/fiat\/fiat-ventes-2024-le-bresil-en-tete-leurope-en-crise\/","title":{"rendered":"Fiat: vendas 2024 - Brasil na lideran\u00e7a, Europa em crise"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Fiat,<\/a> a marca Stellantis n\u00famero 1, \u00e9 continua a liderar o grupo em termos de volume<\/strong>Mas 2024 est\u00e1 a revelar algumas tend\u00eancias interessantes e contrastantes em todo o mundo. Stellantis s\u00f3 revelar\u00e1 os n\u00fameros oficiais em fevereiro de 2025, apresentamos-lhe um olhar exclusivo sobre as vendas da Fiat em alguns dos principais pa\u00edses consumidores<\/strong> Brasil, It\u00e1lia, Turquia, Alemanha, Fran\u00e7a e Reino Unido. Dados relativos apenas aos ve\u00edculos particulares.<\/p>\n\n\n\n

Pa\u00eds<\/th>Vendas 2023<\/th>Vendas 2024<\/th>Alterar %<\/th><\/tr><\/thead>
Brasil<\/td>475527<\/td>521184<\/td>9.6 %<\/td><\/tr>
It\u00e1lia<\/td>174587<\/td>143814<\/td>-17 %<\/td><\/tr>
Turquia<\/td>125348<\/td>94737<\/td>-24 %<\/td><\/tr>
Alemanha<\/td>76535<\/td>57561<\/td>-24 %<\/td><\/tr>
Fran\u00e7a<\/td>40336<\/td>32183<\/td>-20 %<\/td><\/tr>
Reino Unido<\/td>16598<\/td>14253<\/td>-14 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Desempenho s\u00f3lido no Brasil<\/h2>\n\n\n\n

O Brasil continua a ser o l\u00edder incontestado de vendas da Fiat<\/strong>com um total estimado de 521.184 unidades em 2024, o que representa um crescimento impressionante de 9,6 % em rela\u00e7\u00e3o a 2023<\/strong>. Esta din\u00e2mica \u00e9 sustentada por uma procura sustentada, nomeadamente nos segmentos populares, como os modelos Fiat Mobi, Argo, Fastback, Pusle, Toro..., que agradam aos consumidores brasileiros.<\/p>\n\n\n\n

A It\u00e1lia salva pelo Fiat Panda<\/h2>\n\n\n\n

Na Europa, por\u00e9m, a situa\u00e7\u00e3o \u00e9 muito mais matizada. A It\u00e1lia, o ber\u00e7o da Fiat, registou uma queda de 17,6 no terceiro trimestre em rela\u00e7\u00e3o ao ano anterior<\/strong>Com apenas 143.814 registos em 2024. O Fiat Panda, o modelo de refer\u00eancia da marca, continua a ser o principal motor de vendas<\/a>representando 70 % das vendas totais do construtor em It\u00e1lia. No entanto, este modelo n\u00e3o \u00e9 suficiente para compensar as quedas significativas registadas noutros ve\u00edculos, como o Fiat 500 el\u00e9trico, que \u00e9 considerado demasiado caro para a maioria dos clientes. \u00c9 de salientar que as vendas registaram um colapso no segundo trimestre de 2024 (ver gr\u00e1fico abaixo).<\/p>\n\n\n\n

Decl\u00ednios no resto da Europa<\/h2>\n\n\n\n

Os resultados na Turquia, Alemanha, Fran\u00e7a e Reino Unido s\u00e3o motivo de preocupa\u00e7\u00e3o<\/strong>. Na Turquia, as vendas diminu\u00edram 24,4 %, enquanto na Alemanha e em Fran\u00e7a as descidas foram de 24,8 % e 20,2 %, respetivamente. O Reino Unido n\u00e3o foi poupado, com uma queda de 14,1 %. Estes resultados mostram que a marca Fiat est\u00e1 a lutar para manter a sua atra\u00e7\u00e3o em certos mercados europeus, apesar da introdu\u00e7\u00e3o de novos modelos, como o Fiat 600, que n\u00e3o parece estar a ter o mesmo sucesso que o 500X.<\/p>\n\n\n\n

A Fiat perdeu a sua competitividade em termos de pre\u00e7os<\/h2>\n\n\n\n

Uma das principais raz\u00f5es para esta queda na Europa \u00e9 o pre\u00e7o.<\/strong> O Fiat 500 el\u00e9trico tem um pre\u00e7o demasiado elevado para muitos consumidores, e o Fiat 600, outro novo modelo, n\u00e3o consegue igualar as vendas do antigo 500X. A t\u00edtulo de compara\u00e7\u00e3o, um 500X foi vendido em 2018 a partir de 18.990 euros, enquanto um 600 h\u00edbrido \u00e9 agora vendido a partir de 24.900 euros. Ou seja, mais 6 000 euros.<\/p>\n\n\n\n

\u00c9 evidente que a Fiat deve reagir a esta situa\u00e7\u00e3o, nomeadamente atrav\u00e9s do lan\u00e7amento de o Grande Panda el\u00e9trico e h\u00edbrido a pre\u00e7os competitivos<\/strong>para reavivar a din\u00e2mica no Velho Continente. Esperamos tamb\u00e9m que o 500 el\u00e9trico e h\u00edbrido tenha um bom pre\u00e7o at\u00e9 ao final de 2025. Lembrem-se do slogan \"h\u00e1 menos, mas \u00e9 mais caro\".<\/p>\n\n\n\n

Fiat salva pela Am\u00e9rica do Sul<\/h2>\n\n\n\n

Tendo em conta todos os pa\u00edses acima referidos, A Fiat prev\u00ea uma queda de 5 % em 2024,<\/strong> principalmente devido \u00e0 diminui\u00e7\u00e3o das suas vendas na Europa. Sem o Brasil<\/strong>a situa\u00e7\u00e3o seria ainda mais dram\u00e1tica, com uma diminui\u00e7\u00e3o estimada de -20 %<\/strong>. Por conseguinte, \u00e9 mais do que urgente que a Fiat d\u00ea a volta \u00e0 situa\u00e7\u00e3o na Europa, com ve\u00edculos electrificados a pre\u00e7os mais acess\u00edveis e uma melhor resposta \u00e0s expectativas do mercado local. Vemo-nos a 26 de fevereiro de 2025, quando Stellantis apresentar os n\u00fameros do grupo.<\/p>\n\n\n\n

\"\"
Vendas da Fiat em 2024<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-35873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat : ventes 2024 - le Br\u00e9sil en t\u00eate, l'Europe en crise - ItalPassion<\/title>\n<meta name=\"description\" content=\"Fiat, la marque num\u00e9ro 1 de Stellantis, est toujours en t\u00eate en termes de volume au sein du groupe, mais l'ann\u00e9e 2024 r\u00e9v\u00e8le des tendances int\u00e9ressantes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/fiat\/vendas-fiat-2024-brasil-na-lideranca-europa-em-crise\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiat : ventes 2024 - 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