{"id":35688,"date":"2024-12-23T10:49:36","date_gmt":"2024-12-23T09:49:36","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35688"},"modified":"2024-12-23T10:49:38","modified_gmt":"2024-12-23T09:49:38","slug":"maserati-historic-drop-to-68-in-some-countries-figures-november-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-baisse-historique-jusqua-68-dans-certains-pays-chiffres-novembre-2024\/","title":{"rendered":"Maserati: queda hist\u00f3rica, at\u00e9 -68 % nalguns pa\u00edses - valores para novembro de 2024"},"content":{"rendered":"
\"maserati-stellantis\"<\/figure>\n\n\n\n

novembro de 2024, Maserati<\/a> est\u00e1 a atravessar uma crise sem precedentes, temos quedas impressionantes nos registos em v\u00e1rios dos seus principais mercados<\/strong>. Esta tend\u00eancia confirma-se \u00e0 escala mundial, com n\u00fameros catastr\u00f3ficos, nomeadamente em pa\u00edses tradicionalmente fortes para a marca italiana. Enquanto alguns mercados apresentam resultados alarmantes, outros, como os Estados Unidos e a It\u00e1lia, mostram sinais mais moderados de abrandamento.<\/p>\n\n\n\n

Queda generalizada das vendas: um novembro catastr\u00f3fico<\/h2>\n\n\n\n

Os \u00faltimos n\u00fameros de matr\u00edculas da Maserati para novembro de 2024 s\u00e3o preocupantes, com uma descida m\u00e9dia de 55,87 % em rela\u00e7\u00e3o a novembro de 2023<\/strong> se olharmos para os principais pa\u00edses. Entre os pa\u00edses inquiridos, o Reino Unido destaca-se com um decl\u00ednio dram\u00e1tico de -68,06 %. Isto reflecte uma tend\u00eancia descendente que tamb\u00e9m est\u00e1 a afetar outros mercados, como o Jap\u00e3o (-66,29 %) e a Alemanha (-57,41 %).<\/p>\n\n\n\n

No caso da Fran\u00e7a, o decl\u00ednio \u00e9 mais moderado, mas ainda assim significativo, com uma diminui\u00e7\u00e3o de 33,33 %. It\u00e1lia e Estados Unidos, dois mercados hist\u00f3ricos para a Maserati<\/strong>viram as suas inscri\u00e7\u00f5es diminu\u00edrem -59,49 % e -50,56 %.<\/strong> Se a Fran\u00e7a continua a ser um mercado marginal para a marca em termos de volumes, a situa\u00e7\u00e3o \u00e9 muito mais grave nos Estados Unidos, onde a Maserati regista resultados alarmantes: apenas 307 matr\u00edculas em novembro de 2024, contra 621 no mesmo per\u00edodo de 2023.<\/p>\n\n\n\n

Eis uma an\u00e1lise pormenorizada dos n\u00fameros relativos a novembro de 2024 :<\/strong><\/p>\n\n\n\n

Pa\u00eds<\/strong><\/th>Inscri\u00e7\u00f5es novembro de 2024<\/strong><\/th>Altera\u00e7\u00e3o novembro 2024\/2023<\/strong><\/th><\/tr><\/thead>
Estados Unidos<\/strong><\/td>307<\/td>-50,56 %<\/td><\/tr>
It\u00e1lia<\/strong><\/td>111<\/td>-59,49 %<\/td><\/tr>
Jap\u00e3o<\/strong><\/td>60<\/td>-66,29 %<\/td><\/tr>
Alemanha<\/strong><\/td>23<\/td>-57,41 %<\/td><\/tr>
Reino Unido<\/strong><\/td>23<\/td>-68,06 %<\/td><\/tr>
Austr\u00e1lia<\/strong><\/td>26<\/td>-52,73 %<\/td><\/tr>
Fran\u00e7a<\/strong><\/td>10<\/td>-33,33 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Os Estados Unidos, tradicionalmente o maior mercado da Maserati, sofrem um grande rev\u00e9s, com uma queda de 50 % nas vendas em rela\u00e7\u00e3o ao ano anterior. Da mesma forma, a It\u00e1lia, ber\u00e7o da marca, viu as suas vendas ca\u00edrem quase 60 %, quando em 2023 ocupava o segundo lugar em termos de matr\u00edculas, a seguir aos Estados Unidos.<\/p>\n\n\n\n

Diminui\u00e7\u00e3o durante todo o ano de 2024<\/h2>\n\n\n\n

Embora os n\u00fameros de novembro sejam alarmantes, a an\u00e1lise do ano completo (janeiro a novembro de 2024) confirma esta tend\u00eancia descendente. A Maserati perdeu 37,35 % em vendas mundiais em compara\u00e7\u00e3o com o ano anterior.<\/strong> Se considerarmos os 6 principais pa\u00edses (excluindo a Fran\u00e7a), o total de matr\u00edculas nos primeiros 11 meses de 2024 ascende a 8 970 unidades, em compara\u00e7\u00e3o com 14 318 em 2023.<\/p>\n\n\n\n

Segue-se uma panor\u00e2mica dos registos globais em 2024, em compara\u00e7\u00e3o com 2023, para os principais pa\u00edses:<\/strong><\/p>\n\n\n\n

Pa\u00eds<\/strong><\/th>2024 (Jan-Nov)<\/strong><\/th>2023 (Jan-Nov)<\/strong><\/th>Mudan\u00e7a 2024\/2023<\/strong><\/th><\/tr><\/thead>
Estados Unidos<\/strong><\/td>4 452<\/td>6 551<\/td>-32,04 %<\/td><\/tr>
It\u00e1lia<\/strong><\/td>2 123<\/td>3 646<\/td>-41,77 %<\/td><\/tr>
Jap\u00e3o<\/strong><\/td>1 025<\/td>1 525<\/td>-32,79 %<\/td><\/tr>
Alemanha<\/strong><\/td>488<\/td>1 001<\/td>-51,25 %<\/td><\/tr>
Reino Unido<\/strong><\/td>441<\/td>858<\/td>-48,60 %<\/td><\/tr>
Austr\u00e1lia<\/strong><\/td>355<\/td>601<\/td>-40,93 %<\/td><\/tr>
Fran\u00e7a<\/strong><\/td>86<\/td>136<\/td>-36,76 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Porque \u00e9 que o esperava?<\/h2>\n\n\n\n

H\u00e1 muitas raz\u00f5es para esta queda dr\u00e1stica no registo de autom\u00f3veis. Em primeiro lugar e acima de tudo, a produ\u00e7\u00e3o da f\u00e1brica de Modena foi reduzida em 75 %<\/a>. De seguida, os resultados as contas do terceiro trimestre de 2024 revelaram uma diminui\u00e7\u00e3o das vendas de 58 1TP3Q<\/a>Este facto confirma que a marca est\u00e1 em dificuldades e que o \u00faltimo trimestre de 2024 n\u00e3o ser\u00e1 melhor.<\/p>\n\n\n\n

Com a Maserati a enfrentar uma quebra de vendas nos seus principais mercados, o futuro da marca parece incerto. O construtor ter\u00e1 de repensar a sua estrat\u00e9gia, nomeadamente no que diz respeito \u00e0 transi\u00e7\u00e3o para os ve\u00edculos el\u00e9ctricos. Estamos a aguardar ansiosamente a apresenta\u00e7\u00e3o do novo um plano de produto mais estruturado e incisivo<\/a>.<\/p>\n\n\n\n

\"\"
Dados de registo fornecidos pela italpassion, citar como fonte<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[405,27],"tags":[],"class_list":["post-35688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chiffres","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : baisse historique, jusqu'\u00e0 -68 % dans certains pays - chiffres novembre 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"En novembre 2024, Maserati traverse une crise sans pr\u00e9c\u00e9dent, nous avons relev\u00e9 des baisses d'immatriculations impressionnantes dans plusieurs de ses\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-historic-drop-to-68-in-some-countries-figures-november-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati : baisse historique, jusqu'\u00e0 -68 % dans certains pays - 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