{"id":35666,"date":"2024-12-21T14:09:58","date_gmt":"2024-12-21T13:09:58","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35666"},"modified":"2024-12-21T14:21:03","modified_gmt":"2024-12-21T13:21:03","slug":"ferrari-electric-o-maior-desafio-que-podera-ser-tambem-o-primeiro-fracasso-da-marca","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/ferrari-electrique-le-plus-grand-challenge-qui-pourrait-aussi-etre-le-premier-echec-de-la-marque\/","title":{"rendered":"Ferrari el\u00e9ctrica: o maior desafio que pode ser tamb\u00e9m o primeiro fracasso da marca"},"content":{"rendered":"
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Imagem ilustrativa<\/figcaption><\/figure>\n\n\n\n

Esta \u00faltima d\u00e9cada, Ferrari<\/a> continuou a registar resultados impressionantes<\/strong> Recorde de vendas, aumento constante do volume de neg\u00f3cios, aumento dos lucros e uma redu\u00e7\u00e3o constante da d\u00edvida. A marca do cavalo empinado parece ter tudo para continuar a reinar no mercado do luxo e do desempenho. No entanto, o ano de 2025 poder\u00e1 marcar um ponto de viragem na hist\u00f3ria da Ferrari, com a chegada do seu primeiro autom\u00f3vel el\u00e9trico 100 %<\/strong>. Uma evolu\u00e7\u00e3o importante que, se for bem sucedida, poder\u00e1 conduzir a Ferrari a uma nova era, mas que tamb\u00e9m poder\u00e1 ser o primeiro fracasso na hist\u00f3ria da marca.<\/p>\n\n\n\n

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A transi\u00e7\u00e3o para a eletricidade: 40 % at\u00e9 2030!<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Desde 2021, A Ferrari anunciou planos para lan\u00e7ar um modelo totalmente el\u00e9trico em 2025<\/strong>no \u00e2mbito do seu plano estrat\u00e9gico 2022-2026. Embora a marca sempre tenha feito quest\u00e3o de preservar a sua imagem de desempenho e autenticidade, a eletrifica\u00e7\u00e3o da sua gama parecia inevit\u00e1vel para cumprir as novas normas ambientais e responder \u00e0 crescente procura de ve\u00edculos el\u00e9ctricos. At\u00e9 2026, a Ferrari prev\u00ea produzir 40 autom\u00f3veis % a combust\u00e3o e 60 modelos % h\u00edbridos e el\u00e9ctricos. Ainda mais forte, em 2030,<\/strong> o objetivo \u00e9 atingir uma carteira de 20 modelos % a combust\u00e3o, 40 h\u00edbridos % e 40 % el\u00e9trico.<\/strong><\/p>\n\n\n\n

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Esta mudan\u00e7a n\u00e3o \u00e9 isenta de riscos, e a marca sabe-o. Em 2022, a Ferrari disse aos acionistas que \"a incapacidade de desenvolver modelos el\u00e9ctricos atractivos\" poderia afetar a capacidade da marca para satisfazer as expectativas dos clientes. <\/strong>A marca est\u00e1 bem ciente dos desafios que tem pela frente para desenvolver o seu design sem sacrificar o esp\u00edrito Ferrari. Este pode muito bem ser o seu maior desafio at\u00e9 \u00e0 data.<\/p>\n\n\n\n

As ambi\u00e7\u00f5es da Ferrari para o seu modelo el\u00e9trico<\/h2>\n\n\n\n
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O carro el\u00e9trico Ferrari 100 %, previsto para 2025, promete ser um modelo revolucion\u00e1rio. A produ\u00e7\u00e3o deste autom\u00f3vel ter\u00e1 lugar no nov\u00edssimo edif\u00edcio Ferrari E-Building com 42.500 m\u00b2<\/strong>um espa\u00e7o concebido para a montagem de motores el\u00e9ctricos, baterias e componentes espec\u00edficos para ve\u00edculos el\u00e9ctricos. Uma verdadeira inova\u00e7\u00e3o, a produ\u00e7\u00e3o de motores el\u00e9ctricos e de m\u00f3dulos de baterias ser\u00e1 realizada em Maranello<\/strong>O resultado \u00e9 uma experi\u00eancia de condu\u00e7\u00e3o \u00fanica, de acordo com o ADN da Ferrari.<\/p>\n\n\n\n

O CEO da Ferrari, John Elkann, declarou aos acionistas que o seu ambicioso objetivo para 2021 \u00e9 criar um autom\u00f3vel el\u00e9trico que ofereceria sensa\u00e7\u00f5es de condu\u00e7\u00e3o t\u00e3o excepcionais como as de um Ferrari a combust\u00e3o<\/strong>. As baterias, fabricadas \u00e0 m\u00e3o em Maranello, ser\u00e3o integradas no chassis para reduzir o peso e melhorar o desempenho. A Ferrari apostou em solu\u00e7\u00f5es inovadoras para garantir que a experi\u00eancia de condu\u00e7\u00e3o seja fiel \u00e0 sua reputa\u00e7\u00e3o: a pot\u00eancia do motor, a leveza, o som e as emo\u00e7\u00f5es de condu\u00e7\u00e3o ser\u00e3o as principais carater\u00edsticas deste modelo.<\/p>\n\n\n\n

A Ferrari registou patentes para fornecer os seus ve\u00edculos el\u00e9ctricos com uma identidade sonora \u00fanica<\/a>a fim de compensar a aus\u00eancia do rugido carater\u00edstico dos seus motores de combust\u00e3o interna<\/strong>. A marca apoia-se em solu\u00e7\u00f5es sonoras inovadoras para criar uma atmosfera ac\u00fastica que mergulha o condutor numa experi\u00eancia de condu\u00e7\u00e3o t\u00e3o intensa como a de um Ferrari tradicional.<\/p>\n\n\n\n

A marca investiu fortemente em investiga\u00e7\u00e3o e desenvolvimento<\/strong> dos seus modelos el\u00e9tricos, com os custos de I&D a atingirem 647 milh\u00f5es de euros nos primeiros nove meses de 2024, em compara\u00e7\u00e3o com 628 milh\u00f5es de euros no ano anterior. \"Est\u00e3o a ser dedicados montantes crescentes de I&D ao desenvolvimento de ve\u00edculos el\u00e9tricos e \u00e0 condu\u00e7\u00e3o aut\u00f3noma, enquanto outros fundos est\u00e3o a ser utilizados para melhorar a seguran\u00e7a dos ve\u00edculos.\"<\/p>\n\n\n\n

Os desafios da eletrifica\u00e7\u00e3o: um poss\u00edvel fracasso?<\/h2>\n\n\n\n

Apesar de todas as ambi\u00e7\u00f5es declaradas da Ferrari, o desafio continua a ser assustador. Lmercado dos autom\u00f3veis el\u00e9ctricos de luxo e desportivos<\/strong> \u00e9 ainda relativamente recente e pode revelar-se implac\u00e1vel<\/strong>. A Maserati, com a sua gama Folgore, n\u00e3o obteve os resultados esperados. baixa o pre\u00e7o do seu SUV el\u00e9trico<\/a>e a Lamborghini, que adia o seu primeiro modelo el\u00e9trico para 2029<\/a>A empresa considera que o mercado ainda n\u00e3o est\u00e1 preparado. Por outro lado, o muito exclusivo Alfa Romeo 33 Stradale, dispon\u00edvel numa edi\u00e7\u00e3o limitada de 33 unidades nas vers\u00f5es de combust\u00e3o interna e el\u00e9ctrica, ter\u00e1 esgotado. apenas um ou dois ve\u00edculos el\u00e9ctricos<\/a>. O mercado \u00e9 dif\u00edcil e a Ferrari pode muito bem encontrar-se numa posi\u00e7\u00e3o semelhante se o seu modelo el\u00e9trico n\u00e3o corresponder \u00e0s expectativas dos consumidores.<\/p>\n\n\n\n

O sucesso da eletrifica\u00e7\u00e3o da Ferrari pode torn\u00e1-la um novo marco de refer\u00eancia<\/strong> do mercado de ve\u00edculos el\u00e9ctricos topo de gama, mas se a aposta falhar, poder\u00e1 marcar um primeiro fracasso<\/strong>Os objectivos da empresa foram postos em causa. No segundo semestre de 2025, a Ferrari apresentar\u00e1 o seu novo plano estrat\u00e9gico para os pr\u00f3ximos anos, conhecido como Capital Markets Day, que conter\u00e1, sem d\u00favida, mais informa\u00e7\u00f5es sobre a futura gama el\u00e9ctrica.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-35666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari \u00e9lectrique : le plus grand challenge qui pourrait aussi \u00eatre le premier \u00e9chec de la marque - ItalPassion<\/title>\n<meta name=\"description\" content=\"Image illustration Cette derni\u00e8re d\u00e9cennie, Ferrari n'a cess\u00e9 d\u2019afficher des r\u00e9sultats impressionnants : des ventes record, un chiffre d\u2019affaires en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/ferrari\/ferrari-electric-o-maior-desafio-que-podera-ser-tambem-o-primeiro-fracasso-da-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari \u00e9lectrique : le plus grand challenge qui pourrait aussi \u00eatre le premier \u00e9chec de la marque - 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