{"id":35070,"date":"2024-11-16T20:29:18","date_gmt":"2024-11-16T19:29:18","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35070"},"modified":"2024-11-16T20:29:20","modified_gmt":"2024-11-16T19:29:20","slug":"o-novo-ceo-da-dalfa-romeo-nomeia-o-responsavel-pelo-33-stradale-como-diretor-de-comunicacao-da-marca","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/le-nouveau-ceo-dalfa-romeo-nomme-le-responsable-de-la-33-stradale-a-la-tete-de-la-communication-de-la-marque\/","title":{"rendered":"O novo diretor-geral da Alfa Romeo nomeia o respons\u00e1vel pelo 33 Stradale como diretor de comunica\u00e7\u00e3o da marca"},"content":{"rendered":"

Santo Ficili, recentemente nomeado Diretor-Geral das marcas Alfa Romeo e Maserati<\/a>, escolheu Cristiano Fiorio para diretor de marketing e comunica\u00e7\u00e3o daAlfa Romeo<\/a> a uma escala global.<\/strong> Esta escolha estrat\u00e9gica sublinha a import\u00e2ncia que a marca atribui \u00e0 renova\u00e7\u00e3o iniciada por projectos emblem\u00e1ticos como o 33 Stradale<\/a>. Um olhar retrospetivo sobre esta nomea\u00e7\u00e3o e a carreira de Fiorio.<\/p>\n\n\n\n

Uma escolha estrat\u00e9gica para apoiar a vis\u00e3o da Alfa Romeo<\/h2>\n\n\n\n

Assumir as r\u00e9deas da comunica\u00e7\u00e3o global da Alfa RomeoCristiano Fiorio foi incumbido de uma miss\u00e3o fundamental: refor\u00e7ar a imagem internacional da marca, preparando o terreno para os futuros modelos.<\/strong> A sua nomea\u00e7\u00e3o n\u00e3o \u00e9 um acaso.<\/p>\n\n\n\n

Cristiano Fiorio n\u00e3o \u00e9 um novato no mundo dos autom\u00f3veis<\/strong>. A sua carreira na Stellantis e anteriormente na Fiat Chrysler Automobiles (FCA) atesta a experi\u00eancia em marketing e comunica\u00e7\u00e3o que acumulou ao longo dos anos. Desde 2013, ocupou cargos estrat\u00e9gicos como o de Diretor dos Servi\u00e7os de Comunica\u00e7\u00e3o Intermarcas e o de Diretor da Promo\u00e7\u00e3o das Marcas do Grupo. Tamb\u00e9m supervisionou grandes lan\u00e7amentos, como o do Fiat 500 el\u00e9trico,<\/strong> e assumir\u00e1 a dire\u00e7\u00e3o do programa de F1 da Alfa Romeo Racing em 2021.<\/p>\n\n\n\n

O 33 Stradale: um projeto emblem\u00e1tico e uma nova era para a Alfa Romeo<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A nomea\u00e7\u00e3o de Fiorio surge numa altura de renova\u00e7\u00e3o para a Alfa Romeo. O 33 Stradale, apresentado h\u00e1 um ano, um projeto pilotado por Fiorio, foi o s\u00edmbolo desta nova era. Inspirado no lend\u00e1rio Tipo 33 dos anos 60, este supercarro combina um design sensual com um desempenho extremo. <\/p>\n\n\n\n

Ao leme do projeto 33 Stradale, Fiorio deu nova vida a um \u00edcone do passado, marcando o regresso da Alfa Romeo ao mundo dos ve\u00edculos por medida ap\u00f3s mais de 50 anos. Uma verdadeira obra-prima autom\u00f3vel, o 33 Stradale simboliza a excel\u00eancia do design italiano. Com este supercarro, Fiorio demonstrou que a Alfa Romeo pode competir com as maiores marcas de luxo,<\/strong> mantendo o seu ADN \u00fanico.<\/p>\n\n\n\n

Um papel fundamental no futuro da Alfa Romeo<\/strong><\/h2>\n\n\n\n

Confiando a comunica\u00e7\u00e3o global a Cristiano Fiorio, Santo Ficili est\u00e1 a contar com um homem capaz de unir as pessoas em torno da vis\u00e3o da Alfa Romeo.<\/strong> Com uma gama em plena transforma\u00e7\u00e3o o novo J\u00fanior<\/a> e o lan\u00e7amento do SUV Stelvio no pr\u00f3ximo ano, a aposta \u00e9 grande: refor\u00e7ar a atra\u00e7\u00e3o da marca nos mercados mundiais e, ao mesmo tempo, cultivar a sua imagem de construtor premium.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-35070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe nouveau CEO d'Alfa Romeo nomme le responsable de la 33 Stradale \u00e0 la t\u00eate de la communication de la marque - 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