{"id":35031,"date":"2024-11-13T21:27:19","date_gmt":"2024-11-13T20:27:19","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35031"},"modified":"2024-11-14T12:49:27","modified_gmt":"2024-11-14T11:49:27","slug":"lancia-considera-que-em-outubro-de-2024-a-italia-e-o-lider-logico-mas-ha-um-longo-caminho-a-percorrer","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/lancia\/lancia-chiffres-octobre-2024-litalie-logiquement-leader-mais-la-route-sera-longue\/","title":{"rendered":"Lancia - N\u00fameros de outubro de 2024: a It\u00e1lia \u00e9 o l\u00edder l\u00f3gico, mas ainda h\u00e1 um longo caminho a percorrer"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Lancia<\/a> regressa \u00e0 Europa ap\u00f3s uma longa aus\u00eancia, <\/strong>marcado por um \u00fanico modelo, o antigo Lancia Ypsilon, limitado ao mercado italiano. Em outubro de 2024, trazemos-lhe os primeiros n\u00fameros de registo do novo Lancia Ypsilon,<\/strong> apresentado na primavera<\/a> e agora dispon\u00edvel em It\u00e1lia, na B\u00e9lgica<\/a>nos Pa\u00edses Baixos e no Luxemburgo. Embora as vendas estejam apenas a come\u00e7ar em Fran\u00e7a<\/a>Espanha e Alemanha, este primeiro per\u00edodo permite-nos tomar o pulso ao mercado. <\/strong>Em It\u00e1lia, a \u00fanica base representativa at\u00e9 ao momento, O arranque foi mais modesto do que o previsto, com 805 registos em outubro,<\/strong> um n\u00famero que o coloca fora do top 50 dos autom\u00f3veis mais vendidos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Um segmento de ve\u00edculos citadinos com um posicionamento de pre\u00e7o topo de gama<\/h2>\n\n\n\n

A concorr\u00eancia \u00e9 feroz no segmento dos ve\u00edculos citadinos em It\u00e1lia, onde a classifica\u00e7\u00e3o \u00e9 largamente dominada por modelos j\u00e1 bem estabelecidos.<\/strong> No topo do top 5 est\u00e1 o Fiat Panda, seguido pelo Dacia Sandero, o Jeep Avenger, o Toyota Yaris e o Peugeot 208. A maior parte destes citadinos e mini-SUV est\u00e3o dispon\u00edveis a pre\u00e7os mais acess\u00edveis do que o novo Ypsilon, o que explica em parte a sua aus\u00eancia do topo da classifica\u00e7\u00e3o.<\/p>\n\n\n\n

Lan\u00e7ado a partir de 23 900 euros, o novo Ypsilon<\/strong> tem um pre\u00e7o muito mais elevado do que a gera\u00e7\u00e3o anterior, sendo vendido por cerca de 15.000 euros para o modelo de entrada e 18.000 euros para uma vers\u00e3o mais bem equipada. Fabricada na Pol\u00f3nia, a gera\u00e7\u00e3o anterior era acess\u00edvel, mas j\u00e1 n\u00e3o \u00e9 esse o caso. O pre\u00e7o quase duplicou, marcando um mudan\u00e7a radical de posicionamento para este ve\u00edculo citadino<\/strong>que Stellantis concebeu para satisfazer as normas de uma clientela europeia exigente e de qualidade superior.<\/p>\n\n\n\n

Um autom\u00f3vel citadino de topo num mercado competitivo<\/h2>\n\n\n\n

Neste contexto, os rivais do Ypsilon beneficiam de pre\u00e7os mais competitivos. Em It\u00e1lia, o Dacia Sandero, por exemplo, come\u00e7a nos 13 850 euros, o Peugeot 208 a gasolina nos 13 000 euros e at\u00e9 o popular Fiat Panda come\u00e7a nos 11 000 euros. Nesta gama de pre\u00e7os, o novo Lancia Ypsilon \u00e9 o autom\u00f3vel citadino mais caro de It\u00e1lia<\/strong>Estes ve\u00edculos est\u00e3o ao lado de SUV mais pequenos, como o Jeep Avenger (25 000 euros) e o Toyota Yaris Cross hybrid (24 950 euros).<\/p>\n\n\n\n

Esta estrat\u00e9gia poderia atrair os entusiastas dos ve\u00edculos topo de gama, mas tamb\u00e9m exp\u00f5e a Lancia a um desafio importante: o de convencer os compradores a investir mais num modelo de autom\u00f3vel urbano,<\/strong> quando existem op\u00e7\u00f5es semelhantes, e muitas vezes mais econ\u00f3micas, no mesmo segmento. Os primeiros dados relativos a It\u00e1lia mostram, portanto, que o desafio ser\u00e1 consider\u00e1vel para a marca. No entanto, a disponibilidade do Ypsilon noutros mercados europeus poder\u00e1 diversificar e refor\u00e7ar o seu desempenho.<\/p>\n\n\n\n

A It\u00e1lia est\u00e1 na lideran\u00e7a, mas ainda h\u00e1 um longo caminho a percorrer<\/h2>\n\n\n\n

A It\u00e1lia continua a ser o seu principal mercado, A Lancia est\u00e1 a come\u00e7ar a deixar a sua marca na Europa com esta nova gera\u00e7\u00e3o do Ypsilon. <\/strong>Trata-se de um objetivo ambicioso para Stellantis, que espera que a Lancia volte a ter sucesso fora das suas fronteiras. Os pr\u00f3ximos meses, marcados pelo lan\u00e7amento em Fran\u00e7a, Espanha e Alemanha, permitir\u00e3o avaliar se o Ypsilon consegue encontrar o seu p\u00fablico, apesar do seu posicionamento de topo de gama. At\u00e9 l\u00e1, A Lancia afirma ter ultrapassado as 10.000 encomendas do seu Ypsilo<\/a>n, o que logicamente se dever\u00e1 refletir nos registos a curto prazo.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-35031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLancia - chiffres octobre 2024 : l'Italie logiquement leader, mais la route sera longue - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lancia signe son retour en Europe apr\u00e8s une longue p\u00e9riode d\u2019absence, marqu\u00e9e par un unique mod\u00e8le, l\u2019ancienne Lancia Ypsilon, limit\u00e9e au march\u00e9 italien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/lancia\/lancia-considera-que-em-outubro-de-2024-a-italia-e-o-lider-logico-mas-ha-um-longo-caminho-a-percorrer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancia - 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