{"id":35018,"date":"2024-11-12T20:43:06","date_gmt":"2024-11-12T19:43:06","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35018"},"modified":"2024-11-12T20:43:09","modified_gmt":"2024-11-12T19:43:09","slug":"a-ferrari-podera-duplicar-as-suas-vendas-em-10-anos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/ferrari-pourrait-reussir-a-doubler-ses-ventes-en-10-ans\/","title":{"rendered":"A Ferrari poder\u00e1 duplicar as suas vendas em 10 anos"},"content":{"rendered":"

Ferrari<\/a> sempre foi uma marca de luxo exclusiva, apreciada pelos seus ve\u00edculos muito desportivos e modelos de edi\u00e7\u00e3o limitada. Hoje, no entanto, a famosa marca italiana est\u00e1 em posi\u00e7\u00e3o de alcan\u00e7ar algo muito especial: duplicar as suas vendas numa d\u00e9cada.<\/strong> Embora possa parecer ambicioso para uma empresa especializada em ve\u00edculos de exce\u00e7\u00e3o, h\u00e1 v\u00e1rios indicadores de que este objetivo pode ser alcan\u00e7ado. No entanto, depende de uma s\u00e9rie de factores, incluindo o mercado chin\u00eas, as tend\u00eancias dos ve\u00edculos h\u00edbridos e a escolha dos modelos que a Ferrari prop\u00f5e.<\/p>\n\n\n\n

Um percurso impressionante, mas um abrandamento estrat\u00e9gico<\/h2>\n\n\n\n

Em 2024, A Ferrari continua a registar progressos, apesar de um ligeiro abrandamento<\/a> Esta estrat\u00e9gia de limita\u00e7\u00e3o volunt\u00e1ria das vendas foi adoptada no terceiro trimestre, com uma diminui\u00e7\u00e3o das entregas de 2,2 no terceiro trimestre, para um total de 3 383 unidades vendidas. Esta estrat\u00e9gia de limita\u00e7\u00e3o volunt\u00e1ria das vendas tem por objetivo aumentar a rendibilidade, concentrando-se nos mercados mais rent\u00e1veis<\/strong>. Esta abordagem parece estar a dar frutos, com a Ferrari a registar um aumento de 6,5 % nas receitas para 1,644 mil milh\u00f5es de euros no terceiro trimestre. A rentabilidade \u00e9 um dos pontos fortes da Ferrari, com um EBIT ajustado de 467 milh\u00f5es de euros, representando um aumento de margem impressionante de 28,4 %<\/strong>.<\/p>\n\n\n\n

Novos modelos: chaves para o futuro<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

O sucesso da Ferrari na pr\u00f3xima d\u00e9cada depender\u00e1 em grande medida da sua capacidade de lan\u00e7ar modelos atractivos e rent\u00e1veis. Os Ferrari Purosangue<\/a> e a Aranha de Roma<\/a> foram muito procurados, mas o verdadeiro ponto alto do ano foi o lan\u00e7amento do Ferrari F80<\/a>Todas as unidades j\u00e1 foram reservadas. Este modelo, apesar de ser uma edi\u00e7\u00e3o limitada, refor\u00e7a a imagem da marca e atrai uma clientela fiel de coleccionadores, sustentando o crescimento das vendas globais. A Ferrari tamb\u00e9m est\u00e1 a apostar nos h\u00edbridos, com 55 % das suas vendas actuais representadas por modelos h\u00edbridos plug-in (PHEV)<\/strong>.<\/p>\n\n\n\n

Duplicar as vendas: um objetivo realista com os seus desafios<\/h2>\n\n\n\n

Com base nas tend\u00eancias recentes, A Ferrari poder\u00e1 atingir quase 14 000 unidades vendidas at\u00e9 ao final de 2024. <\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A t\u00edtulo de compara\u00e7\u00e3o, em 2023, a Ferrari vendeu 13 663 unidades e a Lamborghini 10 112, n\u00fameros que mostram a vantagem da Ferrari sobre o seu rival direto. Mas este potencial de crescimento poder\u00e1 ser abrandado pelo decl\u00ednio constante do mercado chin\u00eas<\/strong>A China \u00e9, desde h\u00e1 muito, um mercado-chave para muitas marcas de luxo. De facto, a Ferrari sofreu uma queda significativa nas vendas na China no terceiro trimestre de 2024, com um decl\u00ednio de 152 unidades. De acordo com o seu \u00faltimos n\u00fameros, Lamborghini<\/a> est\u00e1 a passar pelas mesmas dificuldades. A din\u00e2mica na \u00c1sia poder\u00e1, por conseguinte, ser decisiva para atingir o objetivo de duplica\u00e7\u00e3o das vendas.<\/p>\n\n\n\n

Futuros modelos Ferrari<\/h2>\n\n\n\n

Entre os modelos capazes de aumentar o volume de vendas, a Ferrari Roma desempenha um papel importante<\/strong>com o 296 e o Purosangue. Introduzido em 2020, o Roma est\u00e1 a meio da sua carreira e continua a ser o segundo modelo mais vendido. O Ferrari SF90 e o 812 s\u00e3o tamb\u00e9m modelos em decl\u00ednio em termos de vendas. <\/p>\n\n\n\n

Modelo<\/th>Vendas janeiro - agosto de 2024<\/th><\/tr><\/thead>
296<\/td>3117<\/td><\/tr>
Roma<\/td>1870<\/td><\/tr>
Purosangue<\/td>1489<\/td><\/tr>
SF90<\/td>1162<\/td><\/tr>
812<\/td>723<\/td><\/tr>
Portofino M<\/td>160<\/td><\/tr>
Daytona SP3<\/td>133<\/td><\/tr>
F8<\/td>49<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Em termos de novos produtos, a Ferrari j\u00e1 apresentou o seu F12 Cilindri, substituto do 812, h\u00e1 6 meses<\/a>, o Ferrari F80 cerca de 1 m\u00eas atr\u00e1s<\/a>e esperamos v\u00ea-lo em breve o primeiro Ferrari 100 % el\u00e9trico<\/a>Al\u00e9m disso, o SF90 Stradale foi substitu\u00eddo por uma vers\u00e3o ainda mais potente do 296. Por \u00faltimo, mas n\u00e3o menos importante, Continua a faltar o substituto de Roma<\/strong>talvez at\u00e9 2026. Veremos se, com todas estas novidades, o objetivo de 14 000 unidades ser\u00e1 atingido em 2024 ou 2025.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-35018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari pourrait r\u00e9ussir \u00e0 doubler ses ventes en 10 ans - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari a toujours \u00e9t\u00e9 une marque de luxe exclusive, pris\u00e9e pour ses v\u00e9hicules tr\u00e8s sportifs et ses mod\u00e8les en \u00e9dition limit\u00e9e. 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