{"id":34969,"date":"2024-11-06T11:13:48","date_gmt":"2024-11-06T10:13:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34969"},"modified":"2024-11-06T11:13:50","modified_gmt":"2024-11-06T10:13:50","slug":"a-maserati-esta-disposta-a-baixar-o-preco-dos-seus-automoveis-para-voltar-a-corrida","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-pret-a-baisser-le-prix-de-ses-voitures-pour-revenir-dans-la-course\/","title":{"rendered":"A Maserati est\u00e1 disposta a baixar o pre\u00e7o dos seus autom\u00f3veis para voltar \u00e0 corrida?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

A marca Maserati<\/a>o emblema da eleg\u00e2ncia italiana e do turismo de luxo, est\u00e1 a atravessar um per\u00edodo dif\u00edcil. Com vendas em queda livre e volume de neg\u00f3cios dramaticamente baixo<\/a>Com uma diminui\u00e7\u00e3o das vendas de 58 % nos primeiros nove meses de 2024, a situa\u00e7\u00e3o do fabricante de tridentes continua a deteriorar-se. Face a esta crise, Carlos Tavares, CEO da Stellantis, admite que os pre\u00e7os elevados dos modelos Maserati podem ser um obst\u00e1culo para a marca<\/strong>que se esfor\u00e7a por convencer num mercado que se tornou extremamente competitivo. Esta foi apenas uma das declara\u00e7\u00f5es feitas durante uma visita \u00e0 f\u00e1brica de Modena na ter\u00e7a-feira.<\/p>\n\n\n\n

Concorr\u00eancia dif\u00edcil no segmento de luxo<\/h2>\n\n\n\n

No mercado dos autom\u00f3veis de luxo, A Maserati encontra-se num impasse face a concorrentes diretos como a Porsche, que oferece modelos compar\u00e1veis a pre\u00e7os mais atractivos.<\/strong> O Maserati Grecale Folgore, o SUV el\u00e9trico da marca, come\u00e7a nos 125.850 euros, enquanto o Porsche Macan el\u00e9trico, um s\u00e9rio concorrente, tem um pre\u00e7o de 86.439 euros. Este contraste tamb\u00e9m \u00e9 evidente no segmento dos carros desportivos: o Maserati MC20 GT2 Stradale, com um pre\u00e7o de 350.000 euros, tem de competir com o Porsche 911 GT3 RS, que come\u00e7a em 253.454 euros. A t\u00edtulo de compara\u00e7\u00e3o, um Lamborghini Huracan STO foi vendido novo a partir de 300 000 euros.<\/p>\n\n\n\n

Um outro modelo, o Maserati Granturismo Folgore, com um pre\u00e7o de 199 950 euros, enfrenta o Porsche Taycan Turbo, dispon\u00edvel a partir de 179 560 euros. Esta discrep\u00e2ncia de pre\u00e7os pode explicar por que raz\u00e3o a Maserati est\u00e1 a lutar para captar o interesse de um n\u00famero crescente de compradores de autom\u00f3veis.um p\u00fablico exigente e pragm\u00e1tico,<\/strong> mesmo no mercado de luxo.<\/p>\n\n\n\n

Uma estrat\u00e9gia de pre\u00e7os que pode mudar?<\/h2>\n\n\n\n

Carlos Tavares referiu recentemente que os pre\u00e7os poder\u00e3o desempenhar um papel importante na dificuldade da Maserati em conquistar clientes actuais e potenciais<\/strong>. Sublinhou igualmente a import\u00e2ncia de clarificar o posicionamento da marca, que aspira a encarnar o \"turismo de alto rendimento\" e a \"dolce vita\" italiana. <\/p>\n\n\n\n

N\u00e3o h\u00e1 qualquer garantia de que a Maserati baixe os pre\u00e7os na sequ\u00eancia desta declara\u00e7\u00e3o de Carlos Tavares.<\/strong> dos seus modelos. Mas a redu\u00e7\u00e3o dos pre\u00e7os poderia ser uma alavanca eficaz para reanimar a Maserati. Stellantis, que prometeu reorientar a Maserati para um crescimento sustent\u00e1vel, poderia considerar esta op\u00e7\u00e3o para recuperar a quota de mercado e, assim, tirar a Maserati da sua espiral descendente.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati pr\u00eat \u00e0 baisser le prix de ses voitures pour revenir dans la course ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"La marque Maserati, embl\u00e8me de l\u2019\u00e9l\u00e9gance italienne et du grand tourisme de luxe, traverse des temps difficiles. 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