{"id":34949,"date":"2024-11-04T12:49:53","date_gmt":"2024-11-04T11:49:53","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34949"},"modified":"2024-11-04T12:50:42","modified_gmt":"2024-11-04T11:50:42","slug":"o-novo-lancia-ypsilon-ultrapassa-a-marca-das-10-000-encomendas-eis-o-perfil-do-comprador","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/lancia\/nouvelle-lancia-ypsilon-elle-passe-la-barre-des-10-000-commandes-voici-le-profil-des-acheteurs\/","title":{"rendered":"Novo Lancia Ypsilon: as encomendas ultrapassam os 10.000 exemplares, eis o perfil dos compradores"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Nove meses depois a apresenta\u00e7\u00e3o do novo Lancia Ypsilon<\/a>a marca italiana deu um grande passo em frente com o an\u00fancio de mais de 10.000 encomendas recebidas para este modelo<\/strong> que substitui definitivamente a vers\u00e3o antiga, cujas encomendas n\u00e3o s\u00e3o poss\u00edveis desde a primavera de 2024. Embora os registos do modelo antigo ainda possam ser vistos, \u00e9 claro que a Lancia quer virar uma nova p\u00e1gina, concentrando-se no seu modelo 2024, que \u00e9 resolutamente mais moderno e premium.<\/p>\n\n\n\n

Uma nova estrat\u00e9gia para conquistar a Europa<\/h2>\n\n\n\n

A Lancia tem agora como objetivo uma presen\u00e7a europeia mais forte,<\/strong> A Lancia est\u00e1 a desenvolver uma estrat\u00e9gia de desenvolvimento que lhe permite sair da sua depend\u00eancia do mercado italiano. Para apoiar esta estrat\u00e9gia, o construtor criou uma rede de 70 sal\u00f5es de exposi\u00e7\u00e3o, denominados \"Casa Lancia\", que est\u00e3o a ser progressivamente implantados nas principais cidades europeias. Em Fran\u00e7a, o desenvolvimento destes pontos de venda prossegue (ver o Cidades com showrooms Lancia em Fran\u00e7a<\/a>).<\/p>\n\n\n\n

Se compararmos os n\u00fameros, as matr\u00edculas em It\u00e1lia diminu\u00edram: 29.922 unidades registadas entre janeiro e setembro de 2024, contra 33.657 no mesmo per\u00edodo de 2023. Este decl\u00ednio, em parte devido ao pre\u00e7o mais elevado do novo modelo <\/strong>(24 900 euros para a vers\u00e3o h\u00edbrida, em compara\u00e7\u00e3o com 15 000 euros para a vers\u00e3o antiga), sublinha a import\u00e2ncia da expans\u00e3o na Europa<\/strong>. O objetivo da Lancia \u00e9 claro: tornar o Ypsilon uma alternativa atractiva em v\u00e1rios pa\u00edses, de modo a deixar de depender apenas do mercado italiano.<\/p>\n\n\n\n

Um perfil de comprador diversificado<\/h2>\n\n\n\n

Os primeiros dados sobre os perfis dos compradores mostram que est\u00e3o a ser conquistados novos clientes. O facto \u00e9 que, 60 % dos compradores nunca tinham conduzido um Lancia<\/strong>. Al\u00e9m disso, este modelo atrai uma maioria de homens (60 % dos compradores), seduzidos pelas suas maiores dimens\u00f5es e pelo seu posicionamento entre o cl\u00e1ssico citadino e o compacto. A Lancia tamb\u00e9m parece estar a ser bem sucedida com o seu posicionamento topo de gama<\/strong> com a vers\u00e3o Cassina do Ypsilon. Este acabamento representa um Ypsilon em cada quatro vendidos.<\/p>\n\n\n\n

10 000 encomendas: um sucesso medido<\/h2>\n\n\n\n

Com 10.000 encomendas j\u00e1 efectuadas, anovo Ypsilon est\u00e1 a ter um in\u00edcio encorajador.<\/strong> No entanto, devido \u00e0 descontinua\u00e7\u00e3o das vendas do antigo modelo e a um pre\u00e7o mais elevado do que a vers\u00e3o anterior, o volume total de vendas ter\u00e1 de aumentar \u00e0 escala europeia para rivalizar com os resultados dos \u00faltimos dez anos, quando a Lancia vendeu entre 40 000 e 60 000 unidades do antigo Ypsilon por ano. A t\u00edtulo de compara\u00e7\u00e3o, os seus primos, o Opel Corsa: 162.000 unidades vendidas em 2022, e o Peugeot 208: 205.000 unidades no mesmo ano.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[26],"tags":[365],"class_list":["post-34949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancia","tag-lancia-ypsilon","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nNouvelle Lancia Ypsilon : elle passe la barre des 10 000 commandes, voici le profil des acheteurs - ItalPassion<\/title>\n<meta name=\"description\" content=\"Neuf mois apr\u00e8s la pr\u00e9sentation de la nouvelle Lancia Ypsilon, la marque italienne franchit une \u00e9tape importante avec l'annonce de plus de 10 000\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/lancia\/o-novo-lancia-ypsilon-ultrapassa-a-marca-das-10-000-encomendas-eis-o-perfil-do-comprador\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nouvelle Lancia Ypsilon : elle passe la barre des 10 000 commandes, voici le profil des acheteurs - 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