{"id":34930,"date":"2024-10-31T12:57:29","date_gmt":"2024-10-31T11:57:29","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34930"},"modified":"2024-10-31T12:57:32","modified_gmt":"2024-10-31T11:57:32","slug":"maserati-q3-2024-apresenta-a-marca-do-tridente-nos-seus-piores-anos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/chiffres-maserati-q3-2024-la-marque-au-trident-dans-ses-pires-annees\/","title":{"rendered":"Dados Maserati Q3 2024: a marca Trident est\u00e1 no seu pior momento?"},"content":{"rendered":"

Dados relativos ao terceiro trimestre de 2024 recentemente divulgados pela Stellantis confirmam a situa\u00e7\u00e3o preocupante da Maserati.<\/strong> Com apenas 195 milh\u00f5es de euros de receitas no trimestre<\/strong>a marca trident continua a cair.<\/strong> Em compara\u00e7\u00e3o com os 496 milh\u00f5es de euros de receitas registados no terceiro trimestre de 2023, este quase 61 %<\/strong> evidencia as actuais fraquezas da Maserati, apesar dos seus esfor\u00e7os para manter o seu lugar entre as marcas de luxo. Estes resultados n\u00e3o deixam margem para d\u00favidas: a marca est\u00e1 a atravessar um dos seus per\u00edodos mais dif\u00edceis.<\/p>\n\n\n\n

Queda nas vendas e queda nas receitas<\/h2>\n\n\n\n

As vendas da Maserati a n\u00edvel mundial continuam a cair a pique<\/strong>No terceiro trimestre de 2024, este n\u00famero baixar\u00e1 para apenas 2 100 ve\u00edculos. Com um total de 8.600 ve\u00edculos vendidos desde o in\u00edcio do ano, A Maserati regista uma descida de 58% no %<\/a> em compara\u00e7\u00e3o com 20 600 no ano passado. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

N\u00fameros de vendas<\/strong> 195 milh\u00f5es de euros no terceiro trimestre \u00e9 historicamente baixo,<\/strong> compar\u00e1vel aos per\u00edodos de crise dos piores anos. Com um volume de neg\u00f3cios acumulado de apenas 826 milh\u00f5es de euros nos tr\u00eas primeiros trimestres do ano, a Maserati regista um atraso significativo, o que torna dif\u00edcil prever um resultado anual satisfat\u00f3rio at\u00e9 2024.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Perdas colossais<\/h2>\n\n\n\n

As perdas l\u00edquidas da Maserati continuam a aumentar. J\u00e1 no primeiro semestre de 2024, a Maserati registou um d\u00e9fice de 82 milh\u00f5es de euros<\/a>um valor j\u00e1 alarmante. A menos que haja cortes dr\u00e1sticos nos custos (que j\u00e1 foram efectuados) ou um aumento inesperado da procura, podemos estimar um d\u00e9fice total entre 50 e 100 milh\u00f5es de euros para o segundo semestre do ano. Este cen\u00e1rio seria desastroso para A Maserati, incapaz de travar esta espiral descendente<\/strong> apesar da reestrutura\u00e7\u00e3o e das novas orienta\u00e7\u00f5es estrat\u00e9gicas.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Esfor\u00e7os para reduzir os custos<\/h2>\n\n\n\n

Em resposta a esta situa\u00e7\u00e3o, a Stellantis implementou uma s\u00e9rie de medidas de redu\u00e7\u00e3o de custos, nomeadamente encerramento da f\u00e1brica de Grugliasco<\/a>, despedimentos em Modena<\/a>e at\u00e9 O Maserati Innovation Lab cessa a sua atividade<\/a>. No entanto, estas medidas tiveram apenas um impacto limitado na rendibilidade da Maserati. Os esfor\u00e7os de redu\u00e7\u00e3o das despesas n\u00e3o compensaram os menor procura de modelos<\/strong> que est\u00e3o a lutar para vencer a concorr\u00eancia.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O fracasso da estrat\u00e9gia para a eletricidade e a falta de novos produtos<\/h2>\n\n\n\n

O posicionamento da Maserati no mercado dos ve\u00edculos totalmente el\u00e9ctricos tamb\u00e9m parece ser uma aposta arriscada. A s\u00e9rie Folgore, apesar de vision\u00e1ria, est\u00e1 a ter dificuldades em encontrar o seu lugar junto dos compradores.<\/strong>ainda mais com o aumento das tarifas, e nenhum produto novo antes de 2028<\/a> n\u00e3o est\u00e1 a ajudar. Os f\u00e3s da marca anseiam por inova\u00e7\u00e3o, mas os atrasos acumulados e as lacunas da gama atual n\u00e3o favorecem o crescimento das vendas nem a atra\u00e7\u00e3o pela marca. O modelo Grecale Folgore, que era suposto revitalizar as vendas, \u00e9 comparado desfavoravelmente com modelos concorrentes, nomeadamente em termos de rela\u00e7\u00e3o qualidade\/pre\u00e7o<\/strong>Isto torna os clientes ainda mais c\u00e9pticos.<\/p>\n\n\n\n

Maserati: uma marca \u00e0 deriva?<\/h2>\n\n\n\n

Aus\u00eancia da Maserati no Dia do Investidor Stellantis em 2024<\/a> veio aumentar a incerteza geral. Circulam rumores de um spin-off ou mesmo de uma aquisi\u00e7\u00e3o pela Ferrari, O futuro da Maserati continua incerto. <\/strong>O novo Diretor-Geral, Santo Ficili,<\/a> est\u00e1 a enfrentar uma s\u00e9rie de desafios para estabilizar a marca. Apesar dos recentes \u00eaxitos nas corridas de autom\u00f3veis, como o Vit\u00f3rias nas GT2 European Series<\/a>Mas o entusiasmo dos entusiastas n\u00e3o \u00e9 suficiente para inverter a tend\u00eancia. Visite a produ\u00e7\u00e3o diminuiu em 75 % em Modena,<\/a> e as mudan\u00e7as na gest\u00e3o, embora essenciais, n\u00e3o conseguiram at\u00e9 \u00e0 data dar novo f\u00f4lego \u00e0 marca.<\/p>\n\n\n\n

Poder\u00e1 a Maserati recuperar?<\/h2>\n\n\n\n

Os resultados financeiros da Maserati para o terceiro trimestre de 2024 s\u00e3o claros: a marca est\u00e1 a atravessar um per\u00edodo muito dif\u00edcil<\/strong>. Com perdas financeiras acumuladas, diminui\u00e7\u00e3o da produ\u00e7\u00e3o e falta de novos produtos, a press\u00e3o sobre Stellantis \u00e9 maior do que nunca<\/strong> e a nova equipa de gest\u00e3o para salvar a Maserati do colapso. O desafio \u00e9 imenso, mas A hist\u00f3ria da Maserati \u00e9 marcada por per\u00edodos de resili\u00eancia<\/strong>. S\u00f3 o tempo dir\u00e1 se esta lend\u00e1ria marca italiana conseguir\u00e1, mais uma vez, erguer-se das cinzas ou se continuar\u00e1 a cair num mercado cada vez mais impiedoso.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nChiffres Maserati Q3 2024 : la marque au Trident dans ses pires ann\u00e9es ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Les chiffres du troisi\u00e8me trimestre 2024 r\u00e9cemment d\u00e9voil\u00e9s par Stellantis confirment la situation pr\u00e9occupante de Maserati. 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