{"id":34859,"date":"2024-10-18T21:23:11","date_gmt":"2024-10-18T19:23:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34859"},"modified":"2024-10-18T21:23:12","modified_gmt":"2024-10-18T19:23:12","slug":"santo-ficili-novo-diretor-geral-da-maserati-e-da-alfa-romeo-revela-as-suas-ambicoes","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/santo-ficili-nouveau-ceo-de-maserati-et-alfa-romeo-devoile-ses-ambitions\/","title":{"rendered":"Santo Ficili, novo Diretor-Geral da Maserati e da Alfa Romeo, revela as suas ambi\u00e7\u00f5es"},"content":{"rendered":"

Em 10 de outubro de 2024, um vento de mudan\u00e7a soprou sobre as marcas Alfa Romeo<\/a> e Maserati<\/a>com o an\u00fancio oficial de a nomea\u00e7\u00e3o de Santo Ficili como seu diretor<\/a>. Esta nova lideran\u00e7a marca um ponto de viragem para estes dois carros-chefe da ind\u00fastria autom\u00f3vel italiana, ap\u00f3s anos de desafios e ambi\u00e7\u00f5es renovadas. No Sal\u00e3o Autom\u00f3vel de Paris, Ficili partilhou as suas primeiras impress\u00f5es e revelou algumas ideias para o futuro da Maserati e da Alfa Romeo.<\/strong><\/p>\n\n\n\n

Ficili regressa \u00e0s suas ra\u00edzes<\/h2>\n\n\n\n
\"\"
Santo Ficili e o seu Alfa Romeo Giulia. Fonte: Linkedin<\/figcaption><\/figure>\n\n\n\n

A Santo Ficili n\u00e3o \u00e9 estranha ao mundo dos autom\u00f3veis italianos. Com a for\u00e7a dos seus 40 anos de experi\u00eancia no grupo Fiat Chrysler Automobiles (FCA)<\/strong>Antes da cria\u00e7\u00e3o da Stellantis, Ficili contribuiu para a gest\u00e3o comercial de v\u00e1rias marcas italianas, incluindo a Fiat, a Lancia, a Alfa Romeo e a Jeep. Ao substituir Davide Grasso na Maserati e Jean-Philippe Imparato na Alfa Romeo, Ficili est\u00e1 a seguir os passos de Davide Grasso na Maserati e Jean-Philippe Imparato na Alfa Romeo, ao mesmo tempo que traz uma nova vis\u00e3o a estas duas marcas hist\u00f3ricas.<\/p>\n\n\n\n

\"Sinto-me absolutamente honrado por assumir as r\u00e9deas da Maserati e da Alfa Romeo\", disse Ficili numa entrevista \u00e0 Quattroruote no Sal\u00e3o Autom\u00f3vel de Paris. \"A minha miss\u00e3o \u00e9 clara: levar estas marcas para onde elas merecem estar, com modelos que encarnam a excel\u00eancia italiana.\"<\/p>\n\n\n\n

Alfa Romeo: consolidar os sucessos recentes<\/h2>\n\n\n\n

Trata-se de um desafio importante para a Alfa Romeo. Sob a dire\u00e7\u00e3o de Jean-Philippe Imparato, a marca lan\u00e7ou com sucesso modelos como o Tonale, o 33 Stradale e o Junior. Para Ficili, o objetivo \u00e9 agora aproveitar esta din\u00e2mica, refor\u00e7ando simultaneamente o patrim\u00f3nio desportivo da marca<\/strong>. \"Imparato fez um excelente trabalho e a minha miss\u00e3o \u00e9 continuar nesta dire\u00e7\u00e3o com os lan\u00e7amentos previstos: o novo Stelvio, o Giulia e o Tonale chegar\u00e3o, um por ano. A Alfa Romeo deve manter-se fiel \u00e0s suas ra\u00edzes, respondendo \u00e0s novas expectativas do mercado\", explicou.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A Alfa Romeo procura manter o seu estatuto de marca desportiva de excel\u00eancia,<\/strong> e Ficili parece estar consciente da import\u00e2ncia de equilibrar tradi\u00e7\u00e3o e inova\u00e7\u00e3o, em particular com os desafios futuros dos modelos electrificados.<\/p>\n\n\n\n

Maserati: o grande regresso do luxo<\/h2>\n\n\n\n

Na Maserati, Ficili est\u00e1 a enfrentar uma situa\u00e7\u00e3o mais delicada. Apesar de modelos emblem\u00e1ticos como o MC20, a marca do tridente tem dificuldade em recuperar o seu brilho. O fim da produ\u00e7\u00e3o do Ghibli, do Quattroporte e do Levante deixou uma lacuna na gama de produtos. \"A Maserati deve regressar ao segmento de luxo, onde merece estar\", afirma Ficili.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O marketing \u00e9 outra \u00e1rea em que Ficili reconhece a necessidade urgente de uma reviravolta. \"Se o marketing falhar, as vendas e os resultados econ\u00f3micos n\u00e3o se seguem\", sublinhou, acrescentando que A Stellantis vai trabalhar no posicionamento, fixa\u00e7\u00e3o de pre\u00e7os e envolvimento dos concession\u00e1rios<\/strong> para revitalizar a Maserati.<\/p>\n\n\n\n

Poss\u00edveis sinergias entre as duas marcas<\/h2>\n\n\n\n

Embora Ficili n\u00e3o preveja uma fus\u00e3o completa das identidades Alfa Romeo e Maserati, n\u00e3o fecha a porta \u00e0 possibilidade de potenciais sinergias.<\/strong> \"A Maserati e a Alfa Romeo t\u00eam posi\u00e7\u00f5es diferentes: A Maserati \u00e9 uma marca de luxo, enquanto a Alfa se concentra no desporto de luxo. No entanto, podemos explorar sinergias inteligentes, como j\u00e1 fizemos com a plataforma Giorgio, partilhada pelo Grecale e pelo Stelvio.\"<\/p>\n\n\n\n

Um futuro centrado na eletrifica\u00e7\u00e3o<\/h2>\n\n\n\n

Perante um mercado cada vez mais confuso com a multiplicidade de op\u00e7\u00f5es - combust\u00e3o, h\u00edbrido, el\u00e9trico - a Ficili insiste na necessidade de orientar os clientes para as escolhas que permitir\u00e3o a Stellantis cumprir os objectivos de emiss\u00f5es da Uni\u00e3o Europeia.<\/strong> \"A transi\u00e7\u00e3o para os ve\u00edculos el\u00e9ctricos \u00e9 inevit\u00e1vel. Mas temos de garantir que esta transi\u00e7\u00e3o \u00e9 acompanhada por uma gama de produtos adaptada a cada mercado\", acrescentou.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,27],"tags":[],"class_list":["post-34859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nSanto Ficili, nouveau CEO de Maserati et Alfa Romeo, d\u00e9voile ses ambitions - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le 10 octobre 2024, un vent de changement a souffl\u00e9 sur les marques Alfa Romeo et Maserati, avec l'annonce officielle de la nomination de Santo Ficili \u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/santo-ficili-novo-diretor-geral-da-maserati-e-da-alfa-romeo-revela-as-suas-ambicoes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santo Ficili, nouveau CEO de Maserati et Alfa Romeo, d\u00e9voile ses ambitions - 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