{"id":34808,"date":"2024-10-11T00:20:58","date_gmt":"2024-10-10T22:20:58","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34808"},"modified":"2024-10-11T00:37:58","modified_gmt":"2024-10-10T22:37:58","slug":"a-alfa-romeo-e-a-maserati-mudam-de-diretor","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-et-maserati-changent-de-ceo\/","title":{"rendered":"A Alfa Romeo e a Maserati mudam de diretor-geral!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

H\u00e1 v\u00e1rios dias que circulam rumores de uma reestrutura\u00e7\u00e3o iminente na Stellantis, mas agora \u00e9 oficial. No final do dia 10 de outubro, o grupo emitiu um comunicado de imprensa anunciando uma s\u00e9rie de altera\u00e7\u00f5es importantes na sua equipa de gest\u00e3o<\/strong>liderada por Carlos Tavares, para melhor responder aos desafios globais que a ind\u00fastria autom\u00f3vel enfrenta. A verdadeira surpresa para os entusiastas do autom\u00f3vel italiano \u00e9 a mudan\u00e7a na dire\u00e7\u00e3o das marcas Alfa Romeo e Maserati.<\/strong><\/p>\n\n\n\n

Ventos de mudan\u00e7a no topo<\/h2>\n\n\n\n

Stellantis, que tem um primeiro semestre de 2024 dececionante<\/a>est\u00e1 a reorganizar-se para maximizar o seu desempenho num ambiente global cada vez mais dif\u00edcil. Entre os muitos an\u00fancios, destacam-se dois nomes: Santo Ficili<\/strong> torna-se o novo diretor executivo da Maserati<\/strong> e Alfa Romeo<\/strong>substituindo o Davide Grasso<\/strong> e Jean-Philippe Imparato<\/strong>. Esta mudan\u00e7a marca um ponto de viragem para estas duas marcas emblem\u00e1ticas, que voltam a ser dirigidas por um italiano.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Santo Ficili n\u00e3o \u00e9 um desconhecido.<\/strong> Antes da cria\u00e7\u00e3o da Stellantis, trabalhou na Fiat Chrysler Automobiles (FCA), onde ocupou v\u00e1rios cargos importantes. A sua experi\u00eancia, intimamente ligada \u00e0 gest\u00e3o das opera\u00e7\u00f5es comerciais de v\u00e1rias marcas italianas, como a Fiat, Lancia, Alfa Romeo e Jeep, bem como \u00e0 supervis\u00e3o da Mopar para a regi\u00e3o EMEA, confere-lhe um conhecimento profundo do sector autom\u00f3vel.<\/p>\n\n\n\n

Alfa Romeo: uma lideran\u00e7a em evolu\u00e7\u00e3o<\/h2>\n\n\n\n

A sa\u00edda de Jean-Philippe Imparato da dire\u00e7\u00e3o da Alfa Romeo \u00e9 particularmente significativa. Imparato, que supervisionou o lan\u00e7amento do Tonale<\/strong>o 33 Stradale e o J\u00fanior<\/strong>deixa o cargo para assumir a responsabilidade por toda a regi\u00e3o da Europa, refor\u00e7ando a sua influ\u00eancia no Grupo (para suceder a Carlos Tavares?<\/a>). Este reposicionamento sublinha a import\u00e2ncia das quest\u00f5es europeias para a Stellantis no contexto da transi\u00e7\u00e3o energ\u00e9tica.<\/p>\n\n\n\n

Para a Alfa Romeo, trata-se de uma mudan\u00e7a estrat\u00e9gica de dire\u00e7\u00e3o. Santo Ficili herda uma marca em plena muta\u00e7\u00e3o, com grandes desafios para manter a din\u00e2mica criada pelos modelos recentes e a lan\u00e7amento do futuro Stelvio no pr\u00f3ximo ano<\/strong>. A Alfa Romeo deve continuar a refor\u00e7ar a sua posi\u00e7\u00e3o nos mercados internacionais, mantendo-se fiel \u00e0 sua heran\u00e7a desportiva.<\/p>\n\n\n\n

Maserati: uma nova era<\/h2>\n\n\n\n

Na Maserati, a mudan\u00e7a de diretor-geral n\u00e3o \u00e9 uma surpresa. Davide Grasso<\/strong>antigo CEO, foi o \u00faltimo executivo a n\u00e3o ser substitu\u00eddo desde a cria\u00e7\u00e3o do Stellantis em 2021. A Maserati, apesar de uma gama ambiciosa com modelos como o MC20<\/strong>Nos \u00faltimos anos, os seus resultados t\u00eam sido desiguais. A substitui\u00e7\u00e3o de Grasso por Ficili pode indicar uma vontade de revitalizar a marca Trident, nomeadamente face aos desafios colocados pela eletrifica\u00e7\u00e3o dos seus ve\u00edculos.<\/p>\n\n\n\n

<\/th>2020 - 2022<\/th>2022 - 2024<\/th>2024 ><\/th><\/tr><\/thead>
CEO Mundo<\/td>Davide Grasso<\/td>Davide Grasso<\/td>Santo Ficili<\/td><\/tr>
Diretor de Vendas Global<\/td>Bernard Loire<\/td>Bernard Loire<\/td>Luca Delfino<\/td><\/tr>
Diretor Europa<\/td>Guido Giovannelli<\/td>Luca Delfino<\/td>Luca Parasacco<\/td><\/tr>
Diretor, Europa Ocidental<\/td>Alessio Izzo<\/td>Julien Brunet<\/td>Julien Brunet<\/td><\/tr>
Departamento de Marketing e Comunica\u00e7\u00e3o<\/td>Paolo Tubito<\/td>Paolo Tubito<\/td>Giovanni Perosino<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Regresso \u00e0 gest\u00e3o unificada na Alfa Romeo e na Maserati<\/h2>\n\n\n\n

O que \u00e9 particularmente interessante nesta reorganiza\u00e7\u00e3o \u00e9 o agrupamento das marcas Alfa Romeo<\/strong> e Maserati<\/strong> sob a mesma dire\u00e7\u00e3o. Trata-se de uma reminisc\u00eancia da estrutura em vigor na altura da FCA, antes da fus\u00e3o com a PSA. Este regresso a uma gest\u00e3o unificada poder\u00e1 permitir que as duas marcas italianas congreguem os seus esfor\u00e7os e criem sinergias mais fortes.<\/p>\n\n\n\n

As ambi\u00e7\u00f5es de Stellantis<\/h2>\n\n\n\n

Estas mudan\u00e7as no Stellantis fazem parte de uma estrat\u00e9gia global de simplifica\u00e7\u00e3o e melhoria do desempenho do Grupo. Como sublinhado por Carlos Tavares<\/strong>O objetivo desta reorganiza\u00e7\u00e3o \u00e9 acelerar a transforma\u00e7\u00e3o do Grupo no l\u00edder da mobilidade limpa, segura e acess\u00edvel. A nomea\u00e7\u00e3o de Santo Ficili para a dire\u00e7\u00e3o da Alfa Romeo e da Maserati mostra que Stellantis conta com uma lideran\u00e7a italiana experiente para fazer evoluir estas duas marcas de luxo num ambiente cada vez mais competitivo.<\/p>\n\n\n\n

A partida de Carlos Tavares<\/strong>prevista para o in\u00edcio de 2026, est\u00e1 tamb\u00e9m na calha. O Grupo confirmou que j\u00e1 est\u00e1 em curso um processo para encontrar um sucessor, com um comit\u00e9 especial presidido por John Elkann<\/strong> que concluir\u00e1 os seus trabalhos at\u00e9 ao final de 2025.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22,27],"tags":[],"class_list":["post-34808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo et Maserati changent de CEO ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Cela faisait plusieurs jours que des rumeurs circulaient sur une restructuration imminente chez Stellantis, et c'est d\u00e9sormais officiel. 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