{"id":34701,"date":"2024-09-20T21:08:01","date_gmt":"2024-09-20T19:08:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34701"},"modified":"2024-09-20T21:08:04","modified_gmt":"2024-09-20T19:08:04","slug":"a-alfa-romeo-considera-que-o-tonale-ja-nao-e-suficiente-o-junior-vem-em-socorro","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/chiffres-alfa-romeo-le-tonale-ne-suffit-plus-le-junior-a-la-rescousse\/","title":{"rendered":"N\u00fameros da Alfa Romeo: o Tonale j\u00e1 n\u00e3o \u00e9 suficiente, o Junior vem em socorro!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

H\u00e1 j\u00e1 v\u00e1rios anos, Alfa Romeo<\/a> est\u00e1 a lutar para manter o seu lugar no panorama autom\u00f3vel face \u00e0 concorr\u00eancia feroz e a uma gama com poucos modelos. Embora o Giulia e o Stelvio tenham deixado a sua marca quando foram lan\u00e7ados em 2016 e 2017, respetivamente, as vendas estagnaram e at\u00e9 diminu\u00edram desde 2019. A chegada do Tonale SUV em 2022 deu um novo f\u00f4lego \u00e0 marca, mas isso j\u00e1 n\u00e3o \u00e9 suficiente para satisfazer as expectativas.<\/p>\n\n\n\n

N\u00fameros preocupantes para 2024<\/h2>\n\n\n\n

Os primeiros oito meses de 2024 mostram claramente uma tend\u00eancia preocupante para a Alfa Romeo, particularmente na sua It\u00e1lia natal<\/strong>. Com um decl\u00ednio de 13,24 1TP3Q em compara\u00e7\u00e3o com o mesmo per\u00edodo em 2023, as vendas totais da marca em It\u00e1lia ca\u00edram de 23.243 unidades para 20.166. Este decl\u00ednio num mercado t\u00e3o simb\u00f3lico \u00e9 alarmante. Estar\u00e1 a marca a suportar indiretamente o peso dos lit\u00edgios entre a Stellantis e o Governo italiano?<\/p>\n\n\n\n

\"\"
Registos Alfa Romeo de janeiro a agosto de 2024 - 5 pa\u00edses principais.<\/figcaption><\/figure>\n\n\n\n

Os outros mercados europeus, embora mais est\u00e1veis<\/strong>Em Fran\u00e7a, a Alfa Romeo registou um aumento de Em Fran\u00e7a, a Alfa Romeo registou um aumento de 11,32 % (2.723 unidades), enquanto na Alemanha o mercado subiu 7,61 % (4.526 unidades). Nos Estados Unidos, os n\u00fameros (que temos at\u00e9 junho) tamb\u00e9m continuam a subir ligeiramente, com um aumento de 1,43 % e 4.768 ve\u00edculos vendidos (o Giulia e o Stelvio continuam a vender bem). A Espanha, por seu lado, estagnou com um crescimento de apenas 0,14 %. No entanto, todos estes resultados n\u00e3o escondem uma queda global das vendas de 6,57 %, se apenas forem tidos em conta os 5 primeiros pa\u00edses.<\/p>\n\n\n\n

A urg\u00eancia do J\u00fanior<\/h2>\n\n\n\n

Perante estes n\u00fameros, A Alfa Romeo precisava urgentemente de um novo modelo <\/strong>capaz de impulsionar as vendas. Foi assim que o Junior, um SUV compacto 100 % Stellantis, fez a sua estreia em todos os concession\u00e1rios em setembro de 2024. O seu lan\u00e7amento foi acompanhado por uma uma campanha publicit\u00e1ria para alcan\u00e7ar novos clientes<\/a> mais jovens e mais urbanos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O Junior surge numa altura estrat\u00e9gica para a Alfa Romeo. N\u00e3o s\u00f3 tem de compensar o decl\u00ednio do desempenho do Tonale, como tamb\u00e9m tem de oferecer \u00e0 marca uma rampa de lan\u00e7amento para modelos futuros muito aguardados<\/strong> A nova gera\u00e7\u00e3o do Stelvio, prevista para 2025, e do Giulia, em 2026.<\/p>\n\n\n\n

Ser\u00e1 interessante acompanhar de perto os n\u00fameros das inscri\u00e7\u00f5es para o \u00faltimo trimestre de 2024<\/strong>. Se Junior for bem sucedido, poder\u00e1 salvar um ano complicado para a marca e garantir o seu futuro num mercado cada vez mais competitivo. Para recordar, O objetivo do CEO da Alfa Romeo para 2024 \u00e9 fazer melhor do que em 2019<\/a>S\u00e3o mais de 80.000 unidades. Com apenas alguns meses para atingir este objetivo, vamos precisar de muitos prospectos e contactos!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nChiffres Alfa Romeo : le Tonale ne suffit plus, le Junior \u00e0 la rescousse ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis quelques ann\u00e9es, Alfa Romeo peine \u00e0 maintenir sa place dans le paysage automobile face \u00e0 une concurrence f\u00e9roce et une gamme trop pauvre en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/a-alfa-romeo-considera-que-o-tonale-ja-nao-e-suficiente-o-junior-vem-em-socorro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiffres Alfa Romeo : le Tonale ne suffit plus, le Junior \u00e0 la rescousse ! 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