{"id":34685,"date":"2024-09-19T20:58:57","date_gmt":"2024-09-19T18:58:57","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34685"},"modified":"2024-09-19T20:58:59","modified_gmt":"2024-09-19T18:58:59","slug":"e-oficial-um-decreto-permite-que-o-governo-italiano-se-aproprie-das-marcas-fabricadas-em-italia","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/voiture-electrique\/cest-officiel-un-decret-permet-au-gouvernement-italien-de-reprendre-des-marques-made-in-italy\/","title":{"rendered":"\u00c9 oficial: um decreto permite que o Governo italiano se aproprie das marcas \"Made in Italy\"."},"content":{"rendered":"
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O Governo italiano deu mais um passo na prote\u00e7\u00e3o do seu patrim\u00f3nio industrial com a publica\u00e7\u00e3o de um decreto hist\u00f3rico em 17 de setembro de 2024. O decreto, assinado pelo Ministro das Empresas e do Made in Italy, Adolfo Urso, permite agora que o governo se aproprie de marcas emblem\u00e1ticas do Made in Italy<\/strong>abandonadas ou sem uso h\u00e1 mais de cinco anos. Esta iniciativa visa garantir que estas marcas, de particular import\u00e2ncia para o pa\u00eds, n\u00e3o caiam no esquecimento e que sejam utilizadas para refor\u00e7ar a produ\u00e7\u00e3o nacional.<\/p>\n\n\n\n

Antecedentes: rumores persistentes sobre a Innocenti e a Autobianchi<\/h2>\n\n\n\n

Durante v\u00e1rios meses, circularam rumores sobre uma a eventual aquisi\u00e7\u00e3o por empresas chinesas de marcas italianas hist\u00f3ricas, como a Innocenti e a Autobianchi,<\/strong> ambas pertencem atualmente ao grupo Stellantis. Estas duas marcas, populares nos anos 60 e 70, est\u00e3o h\u00e1 muito tempo inactivas. A Innocenti teve o seu momento de gl\u00f3ria com a produ\u00e7\u00e3o de uma vers\u00e3o italiana do Mini, enquanto a Autobianchi, conhecida pelos seus modelos urbanos como o A112, tinha seduzido os f\u00e3s de autom\u00f3veis compactos.<\/p>\n\n\n\n

Nos \u00faltimos meses, surgiram rumores de que o Governo italiano estava a considerar a possibilidade de adquirir estas marcas e vend\u00ea-las a empresas estrangeiras, incluindo fabricantes chineses, desde que se comprometam a produzir em It\u00e1lia<\/a>. Esta estrat\u00e9gia fazia parte de um esfor\u00e7o mais vasto para relan\u00e7ar a produ\u00e7\u00e3o autom\u00f3vel italiana e atrair investimentos estrangeiros, preservando simultaneamente a integridade das marcas Made in Italy.<\/p>\n\n\n\n

Novo decreto permite a recupera\u00e7\u00e3o de marcas n\u00e3o utilizadas<\/h2>\n\n\n\n

O decreto oficial ser\u00e1 publicado em setembro de 2024, em aplica\u00e7\u00e3o da Lei 206\/2023, prev\u00ea um quadro para a aquisi\u00e7\u00e3o de marcas descontinuadas ou n\u00e3o utilizadas. <\/strong>Atualmente, o Governo italiano reserva-se o direito de assumir a propriedade destas marcas se n\u00e3o tiverem sido utilizadas durante, pelo menos, cinco anos. Uma vez sob controlo p\u00fablico, estas marcas podem ser cedidas, sob a forma de licen\u00e7a gratuita, a empresas nacionais ou estrangeiras que pretendam investir no pa\u00eds ou deslocalizar a sua produ\u00e7\u00e3o para It\u00e1lia.<\/p>\n\n\n\n

Esta medida tem por objetivo evitar o desaparecimento de marcas hist\u00f3ricas que contribu\u00edram para a reputa\u00e7\u00e3o internacional do Made in Italy. Em particular, protege as marcas que s\u00e3o utilizadas continuamente h\u00e1, pelo menos, 50 anos e que gozam de um elevado n\u00edvel de reconhecimento no mercado.<\/p>\n\n\n\n

Tens\u00f5es entre Stellantis e o governo<\/h2>\n\n\n\n

O decreto surge num contexto de rela\u00e7\u00f5es tensas entre a Stellantis e o Governo italiano. Estas tens\u00f5es foram agravadas quando a Stellantis decidiu produzir o novo Fiat Panda na S\u00e9rvia, dando origem a hostilidades. as autoridades italianas, que exigem que a produ\u00e7\u00e3o seja transferida para It\u00e1lia<\/strong>. O Ministro Adolfo Urso manifestou em v\u00e1rias ocasi\u00f5es o seu desejo de aumentar a produ\u00e7\u00e3o italiana para 1 milh\u00e3o de ve\u00edculos por ano e de atrair fabricantes estrangeiros, nomeadamente chineses, para refor\u00e7ar o sector.<\/p>\n\n\n\n

Carlos Tavares foi questionado sobre a aquisi\u00e7\u00e3o das marcas Innocenti e Autobianchi,<\/strong> CEO da Stellantis, esquivou-se \u00e0 quest\u00e3o. J\u00e1 temos 15 marcas, isso \u00e9 suficiente\", afirmou. O respons\u00e1vel sublinhou que o grupo j\u00e1 gere um vasto leque de marcas, incluindo a Maserati para o segmento de luxo, a Alfa Romeo e a Lancia para o segmento premium e a Fiat para o mercado de massas, al\u00e9m de integrar a marca chinesa Leapmotor. \"Temos muito que fazer\", acrescentou, sugerindo que o Stellantis n\u00e3o estaria interessado em reativar estas antigas marcas.<\/p>\n\n\n\n

O renascimento da Innocenti ou da Autobianchi?<\/h2>\n\n\n\n

O decreto abre assim caminho para a aquisi\u00e7\u00e3o de marcas como a Innocenti e a Autobianchi,<\/strong> e a sua futura explora\u00e7\u00e3o por outros actores parece agora poss\u00edvel. O tempo dir\u00e1 se estas marcas renascer\u00e3o sob uma nova forma num pa\u00eds que continua profundamente ligado \u00e0 sua ind\u00fastria autom\u00f3vel. Entretanto, este decreto marca uma nova era na prote\u00e7\u00e3o do Made in Italy e poder\u00e1 mudar a situa\u00e7\u00e3o de outras marcas abandonadas por grandes grupos internacionais. A publica\u00e7\u00e3o do decreto coincide tamb\u00e9m comgrupo chin\u00eas visitou v\u00e1rias f\u00e1bricas na regi\u00e3o de Turim<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[371],"tags":[],"class_list":["post-34685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiture-electrique","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nC'est officiel, un d\u00e9cret permet au gouvernement italien de reprendre des marques "Made in Italy" - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le gouvernement italien a franchi une nouvelle \u00e9tape dans la protection de son patrimoine industriel avec la publication d'un d\u00e9cret historique le 17\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/carro-eletrico\/e-oficial-um-decreto-permite-que-o-governo-italiano-se-aproprie-das-marcas-fabricadas-em-italia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C'est officiel, un d\u00e9cret permet au gouvernement italien de reprendre des marques "Made in Italy" - 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