{"id":34573,"date":"2024-08-20T21:14:00","date_gmt":"2024-08-20T19:14:00","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34573"},"modified":"2024-08-20T21:14:07","modified_gmt":"2024-08-20T19:14:07","slug":"jaguar-segue-a-arriscada-estrategia-100-electrica-da-maserati","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/voiture-electrique\/jaguar-suit-maserati-sur-la-strategie-risquee-du-100-electrique\/","title":{"rendered":"Jaguar segue a arriscada estrat\u00e9gia el\u00e9ctrica 100 % da Maserati"},"content":{"rendered":"

Numa altura em que a ind\u00fastria autom\u00f3vel est\u00e1 a passar por uma mudan\u00e7a radical, A Jaguar e a Maserati assumem um compromisso firme com a eletrifica\u00e7\u00e3o total<\/strong>. Se ainda n\u00e3o sabia, at\u00e9 2028, a Maserati planeia tornar-se uma marca de autom\u00f3veis desportivos e de luxo totalmente el\u00e9ctricos, e acab\u00e1mos de saber que a Jaguar est\u00e1 a seguir de perto uma estrat\u00e9gia semelhante, marcando uma nova era para estas duas marcas ic\u00f3nicas.<\/p>\n\n\n\n

Maserati: o desafio el\u00e9trico no centro da estrat\u00e9gia Stellantis<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

O A decis\u00e3o da Maserati de optar por um sistema 100 % el\u00e9trico<\/a> at\u00e9 2028 faz parte de uma estrat\u00e9gia mais alargada para o Stellantis Group. Esta estrat\u00e9gia, orientada pelo plano Dare Forward 2030, tem por objetivo transformando a Maserati num pioneiro da electromobilidade no segmento de luxo<\/strong>. No entanto, esta transi\u00e7\u00e3o est\u00e1 longe de ser isenta de riscos. O agrupamento de componentes no seio do Stellantis, necess\u00e1rio para atingir os ambiciosos objectivos financeiros do grupo, poderia prejudicar a imagem de marca exclusiva da Maserati.<\/p>\n\n\n\n

A decis\u00e3o de abandonar os motores de combust\u00e3o, outrora o cora\u00e7\u00e3o pulsante dos modelos Maserati, \u00e9 uma decis\u00e3o ousada. O desafio \u00e9 tanto maior quanto marcas como a Lamborghini, a Ferrari e a ultra-luxuosa Bugatti continuam a apostar nos motores de combust\u00e3o a m\u00e9dio prazo. Neste contexto, a escolha da Maserati pode parecer desfasada, mas est\u00e1 em conformidade com a sua vontade de respeitar as rigorosas normas de emiss\u00f5es de CO2, nomeadamente a norma CAFE, que imp\u00f5e quotas para os ve\u00edculos el\u00e9ctricos at\u00e9 2025.<\/p>\n\n\n\n

Jaguar: uma transi\u00e7\u00e3o el\u00e9ctrica radical<\/h2>\n\n\n\n

Tal como a Maserati, Por conseguinte, a Jaguar tamb\u00e9m tomou a decis\u00e3o de olhar para um futuro 100 % el\u00e9trico. <\/strong>No entanto, a marca brit\u00e2nica est\u00e1 a adotar uma estrat\u00e9gia ainda mais radical: est\u00e1 a planear um per\u00edodo de cerca de um ano em que n\u00e3o ter\u00e1 novos autom\u00f3veis para vender em determinados mercados, nomeadamente no Reino Unido. Esta decis\u00e3o, embora arriscada, poder\u00e1 permitir \u00e0 Jaguar reinventar-se completamente e concentrar-se numa nova gama totalmente el\u00e9ctrica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Esta escolha estrat\u00e9gica \u00e9 tanto mais surpreendente quanto a Jaguar est\u00e1 disposta a sacrificar todos os seus modelos actuais, incluindo o I-Pace, o pioneiro el\u00e9trico da marca. O primeiro autom\u00f3vel desta nova era, um GT el\u00e9trico de luxo, est\u00e1 previsto para 2026. Com uma autonomia de mais de 640 km e uma pot\u00eancia de 575 cv, este modelo destina-se claramente ao topo do mercado. O pre\u00e7o inicial dever\u00e1 ser superior a 130 000 euros.<\/p>\n\n\n\n

A aus\u00eancia de novos modelos durante um ano inteiro pode p\u00f4r em causa a posi\u00e7\u00e3o da Jaguar no mercado, mas a marca aposta numa estrat\u00e9gia multifacetada para ultrapassar este per\u00edodo: concentra\u00e7\u00e3o nos ve\u00edculos usados, refor\u00e7o dos servi\u00e7os p\u00f3s-venda e sinergia com os concession\u00e1rios Land Rover. <\/p>\n\n\n\n

No entanto, esta aposta ousada faz lembrar os tumultos passados da marca, nomeadamente o abandono do projeto do XJ el\u00e9trico ap\u00f3s um investimento maci\u00e7o. A Jaguar passou por uma d\u00e9cada dif\u00edcil, marcada por incertezas relacionadas com o Brexit, mudan\u00e7as frequentes de gest\u00e3o e uma queda dr\u00e1stica nas vendas, de 180.000 unidades em 2018 para menos de 67.000 em 2023.<\/p>\n\n\n\n

Uma nova era para o luxo autom\u00f3vel?<\/h2>\n\n\n\n

As estrat\u00e9gias da Jaguar, da Maserati e mesmo da Lotus reflectem uma tend\u00eancia de certas marcas de luxo que procuram reinventar-se num mundo que tende a orientar-se cada vez mais para a electromobilidade. Enquanto fabricantes como a Lamborghini e a Ferrari continuam a apostar nos motores de combust\u00e3o, outros arriscam posicionar-se como l\u00edderes do luxo el\u00e9trico. Coragem ou suic\u00eddio, o tempo o dir\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[371],"tags":[],"class_list":["post-34573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiture-electrique","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nJaguar suit Maserati sur la strat\u00e9gie risqu\u00e9e du 100 % \u00e9lectrique - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alors que l'industrie automobile est en pleine mutation, Jaguar et Maserati s'engagent r\u00e9solument sur la voie de l'\u00e9lectrification totale. 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