{"id":34175,"date":"2024-06-12T21:16:12","date_gmt":"2024-06-12T19:16:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34175"},"modified":"2024-06-12T21:16:14","modified_gmt":"2024-06-12T19:16:14","slug":"o-presidente-da-dalfa-romeo-confirma-o-objetivo-para-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/le-pdg-dalfa-romeo-confirme-lobjectif-de-2024\/","title":{"rendered":"CEO da Alfa Romeo confirma objetivo para 2024"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Numa entrevista em v\u00eddeo concedida a La Gazzetta dello Sport por ocasi\u00e3o da participa\u00e7\u00e3o da marca autom\u00f3vel na Biscione 1000 Miglia 2024, Jean-Philippe Imparato.., Diretor Executivo daAlfa Romeo<\/a>anunciou as ambi\u00e7\u00f5es da marca para o ano em curso.<\/strong> Segundo ele, a Alfa Romeo planeia vender entre 80.000 e 90.000 ve\u00edculos em todo o mundo at\u00e9 2024<\/strong>. No entanto, Imparato sublinhou que os n\u00fameros das vendas n\u00e3o s\u00e3o a principal prioridade. A t\u00f3nica \u00e9 colocada no trabalho rigoroso de relan\u00e7amento da marca a n\u00edvel internacional e na preserva\u00e7\u00e3o do seu valor intr\u00ednseco.<\/p>\n\n\n\n

Imparato reiterou que o principal objetivo \u00e9 refor\u00e7ar o prest\u00edgio da Alfa Romeo em vez de se concentrar apenas no volume de vendas<\/strong>. Esta estrat\u00e9gia tem por objetivo assegurar a viabilidade e a rentabilidade da marca a longo prazo. Em 2023, a Alfa Romeo ter\u00e1 atingido as 70 000 unidades<\/a> vendas, o seu melhor resultado desde 2020. Para 2024, o objetivo \u00e9 ultrapassar 2019, ano em que foram vendidas pouco mais de 77 000 unidades,<\/strong> embora este n\u00famero esteja ainda muito longe das 131 000 unidades alcan\u00e7adas em 2018.<\/p>\n\n\n\n

Na mesma entrevista, Imparato sublinhou a import\u00e2ncia estrat\u00e9gica do lan\u00e7amento doAlfa Romeo J\u00fanior<\/a>um modelo que voltar\u00e1 a colocar a marca premium Stellantis no mapa no segmento B do mercado<\/strong>. Este lan\u00e7amento \u00e9 essencial para reconquistar antigos clientes, em particular aqueles que possu\u00edam um MiTo ou Giulietta, e para atrair novos clientes. O CEO tamb\u00e9m confirmou que a Alfa Romeo lan\u00e7ar\u00e1 um novo modelo todos os anos, com o novo Stelvio previsto para 2025 e o novo Giulia para 2026. Estas iniciativas dever\u00e3o permitir que a marca continue a gerar lucros<\/strong>Trata-se de uma condi\u00e7\u00e3o sine qua non para futuros desenvolvimentos.<\/p>\n\n\n\n

No que diz respeito \u00e0 produ\u00e7\u00e3o, Imparato reiterou que a It\u00e1lia continua a ser o centro das opera\u00e7\u00f5es da Alfa Romeo. Os novos Giulia e Stelvio ser\u00e3o produzidos em Cassino, enquanto o Tonale SUV \u00e9 fabricado em Pomigliano. Imparato tamb\u00e9m confirmou que a marca continuar\u00e1 a investir em It\u00e1lia.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Apesar de estagna\u00e7\u00e3o das vendas em It\u00e1lia<\/a>o seu principal mercado, A Alfa Romeo avan\u00e7a em pa\u00edses como Fran\u00e7a, Alemanha e Espanha<\/strong>. O lan\u00e7amento do novo SUV J\u00fanior, cujas matr\u00edculas dever\u00e3o come\u00e7ar antes do quarto trimestre de 2024, poder\u00e1 ser um importante motor de crescimento. O objetivo da Imparato de 80.000 a 90.000 unidades at\u00e9 2024 parece prudente e realista.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe PDG d'Alfa Romeo confirme l'objectif de 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors d'une interview vid\u00e9o accord\u00e9e \u00e0 La Gazzetta dello Sport \u00e0 l'occasion de la participation de la marque automobile au Biscione \u00e0 la 1000 Miglia 2024,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/o-presidente-da-dalfa-romeo-confirma-o-objetivo-para-2024\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le PDG d'Alfa Romeo confirme l'objectif de 2024 - 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