{"id":34157,"date":"2024-06-05T21:14:17","date_gmt":"2024-06-05T19:14:17","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34157"},"modified":"2024-06-05T21:14:19","modified_gmt":"2024-06-05T19:14:19","slug":"alfa-romeo-surpreende-com-abrandamento-das-vendas-na-italia-em-maio-de-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-ralentissement-etonnant-des-ventes-pour-litalie-en-mai-2024\/","title":{"rendered":"Alfa Romeo: surpreendente abrandamento das vendas em It\u00e1lia em maio de 2024"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

A It\u00e1lia, hist\u00f3rica e logicamente o melhor mercado para Alfa Romeo<\/a>, prev\u00ea uma queda surpreendente das vendas da marca italiana em 2024<\/strong>. De facto, os \u00faltimos tr\u00eas meses - mar\u00e7o, abril e maio - revelam uma tend\u00eancia decrescente, particularmente acentuada para maio de 2024 com uma queda de 25,3 %<\/strong> em compara\u00e7\u00e3o com o mesmo m\u00eas do ano passado.<\/p>\n\n\n\n

Numa intrigante reviravolta de timing, a Alfa Romeo escolheu este momento para publicar um comunicado de imprensa anunciando o bom desempenho de dois dos seus modelos emblem\u00e1ticos em maio: o Stelvio e o Giulia<\/strong>. De acordo com o comunicado de imprensa, o Stelvio D-SUV registou 2.821 unidades, representando mais de 10 % do segmento, enquanto a berlina desportiva Giulia alcan\u00e7ou uma quota de segmento de 3,5 %.<\/p>\n\n\n\n

Comunicado de imprensa da Alfa Romeo It\u00e1lia de maio de 2024:<\/strong><\/p>\n\n\n\n

\"Alfa Romeo Giulia e Stelvio brilham em maio. Apesar de um mercado em decl\u00ednio, a Alfa Romeo terminou os primeiros cinco meses do ano com excelentes desempenhos do Stelvio e do Giulia: o Alfa Romeo D-SUV registou 2.821 unidades e uma quota de segmento superior a 10 %, enquanto a berlina desportiva Giulia ganhou uma quota de segmento de 3,5 %. O crescimento de ambos os modelos foi tamb\u00e9m apoiado por um aumento significativo no canal privado: em compara\u00e7\u00e3o com o ano anterior, de facto, o Giulia aumentou 25 % e o Stelvio 14 %. Estes n\u00fameros dever\u00e3o melhorar ainda mais gra\u00e7as \u00e0 iniciativa \"Diamo valore al made in Italy\" da Stellantis, para al\u00e9m dos subs\u00eddios governamentais que acabam de ser lan\u00e7ados. Um contributo significativo para o crescimento da marca vir\u00e1 do novo Junior, que est\u00e1 a receber in\u00fameras pr\u00e9-encomendas das recentes vers\u00f5es Ibrida e Elettrica.\"<\/p>\n\n\n\n

Este comunicado de imprensa destaca um facto intrigante: embora as vendas do Stelvio e do Giulia estejam em alta, o Giulia \u00e9 o modelo mais popular, \u00e9 o Alfa Romeo Tonale que parece estar a sofrer.<\/strong> Com um total de mais de 16.000 unidades vendidas em cinco meses, a Alfa Romeo ainda est\u00e1 numa boa posi\u00e7\u00e3o, em compara\u00e7\u00e3o com os 14.404 carros registados em 2022 e as 26.787 unidades em 2023. No entanto, a recente tend\u00eancia negativa deve ser observada de perto.<\/p>\n\n\n\n

M\u00eas<\/th>2023<\/th>2024<\/th>Alterar (%)<\/th><\/tr><\/thead>
janeiro<\/td>3 317<\/td>3 799<\/td>+14,5 %<\/td><\/tr>
fevereiro<\/td>3 289<\/td>3 442<\/td>+4,7 %<\/td><\/tr>
mar\u00e7o<\/td>5 247<\/td>4 772<\/td>-9,1 %<\/td><\/tr>
abril<\/td>2 382<\/td>2 291<\/td>-3,8 %<\/td><\/tr>
maio<\/td>2 677<\/td>2 001<\/td>-25,3 %<\/td><\/tr>
Total<\/td>16 912<\/td>16 305<\/td>-3,6 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

A situa\u00e7\u00e3o em It\u00e1lia contrasta com a de Fran\u00e7a e Espanha, onde a Alfa Romeo registou resultados positivos em rela\u00e7\u00e3o ao ano anterior. Por outro lado, s\u00e3o esperados os n\u00fameros da Alemanha e dos Estados Unidos, dois outros mercados importantes para a marca.<\/p>\n\n\n\n

A queda das vendas nos \u00faltimos meses e, em especial, em maio, \u00e9, pois particularmente preocupante, <\/strong>o que constitui um abrandamento surpreendente para uma marca que sempre contou com a It\u00e1lia entre os seus pontos fortes mais s\u00f3lidos. O dinamismo do Stelvio e do Giulia n\u00e3o ser\u00e1 suficiente para compensar o decl\u00ednio do Tonale, que poder\u00e1 ter atingido um patamar. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : ralentissement \u00e9tonnant des ventes pour l'Italie en mai 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"L'Italie, historiquement et logiquement le meilleur march\u00e9 pour Alfa Romeo, conna\u00eet une baisse surprenante des ventes de la marque italienne en 2024. 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