{"id":33946,"date":"2024-05-10T21:47:00","date_gmt":"2024-05-10T19:47:00","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33946"},"modified":"2024-05-10T21:47:03","modified_gmt":"2024-05-10T19:47:03","slug":"este-anuncio-do-diretor-executivo-da-rimac-deve-ser-um-alerta-para-a-maserati","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/cette-annonce-du-pdg-de-rimac-qui-devrait-alerter-maserati\/","title":{"rendered":"Este an\u00fancio do CEO da Rimac deveria ser um alerta para a Maserati"},"content":{"rendered":"

H\u00e1 j\u00e1 v\u00e1rios anos, Maserati<\/a>a marca de luxo italiana do grupo Stellantis, est\u00e1 a avan\u00e7ar resolutamente para uma gama el\u00e9ctrica de 100 %.<\/strong> A chegada do Grecale, do GranTurismo e do GranCabrio Folgore marcou esta transi\u00e7\u00e3o e, em 2025, o Maserati MC20 ter\u00e1 tamb\u00e9m uma variante el\u00e9ctrica. O objetivo final da Maserati \u00e9 claro: tornar-se uma marca de luxo totalmente el\u00e9ctrica.<\/strong><\/p>\n\n\n\n

Esta estrat\u00e9gia marca uma rutura clara com as outras marcas italianas <\/strong>os construtores de prest\u00edgio como a Ferrari e a Lamborghini, que continuam a propor modelos a combust\u00e3o e h\u00edbridos plug-in (PHEV). Embora estejam previstos modelos el\u00e9ctricos para estes dois construtores, estes constituem a exce\u00e7\u00e3o e n\u00e3o a regra. A Maserati d\u00e1 o passo arriscado de se tornar completamente el\u00e9ctrica<\/strong>. A marca, outrora conhecida pelo ru\u00eddo carater\u00edstico dos seus motores, v\u00ea-se agora confrontada com uma quest\u00e3o espinhosa: existe realmente um mercado para autom\u00f3veis de luxo el\u00e9ctricos?<\/p>\n\n\n\n

Um aviso do diretor executivo da Rimac<\/h2>\n\n\n\n
\"\"
Autom\u00f3vel el\u00e9trico Rimac Nevera 100 %<\/figcaption><\/figure>\n\n\n\n

\u00c9 neste contexto que o recente an\u00fancio do Diretor Executivo da Rimac, Mate Rimac, deve ser um sinal de alerta para a Maserati. Falando no Financial Times Future of the Car, A Rimac salientou que a popularidade dos hipercarros el\u00e9ctricos j\u00e1 est\u00e1 a diminuir. <\/strong>Na sua opini\u00e3o, os compradores de autom\u00f3veis topo de gama querem agora diferenciar-se num mercado em que os ve\u00edculos el\u00e9ctricos est\u00e3o a tornar-se a norma. Querem motores de combust\u00e3o e sensa\u00e7\u00f5es anal\u00f3gicas<\/strong>em vez de ve\u00edculos el\u00e9ctricos semelhantes aos utilizados pelo p\u00fablico em geral.<\/p>\n\n\n\n

Rimac afirmou que o mercado dos ve\u00edculos el\u00e9ctricos mudou radicalmente desde que a sua empresa come\u00e7ou a desenvolver o Nevera, o seu primeiro hipercarro el\u00e9trico, em 2017. Atualmente, os consumidores de todo o mundo t\u00eam acesso a op\u00e7\u00f5es muito mais acess\u00edveis do que nunca. Embora os governos tenham imposto regulamentos rigorosos para estimular a ado\u00e7\u00e3o de ve\u00edculos el\u00e9ctricos, algumas marcas poder\u00e3o alterar os seus planos <\/strong>face \u00e0s for\u00e7as do mercado.<\/p>\n\n\n\n

Queda da procura de ve\u00edculos el\u00e9ctricos topo de gama<\/h2>\n\n\n\n

Estas regulamenta\u00e7\u00f5es imp\u00f5em \"coisas que n\u00e3o queremos\", disse Mate Rimac, acrescentando que as pessoas est\u00e3o \"um pouco revoltadas com isso\", o que est\u00e1 a levar a uma queda na procura de ve\u00edculos el\u00e9ctricos topo de gama. Este decl\u00ednio afecta diretamente a sua pr\u00f3pria marca, a Rimac Automobili. Apesar dos esfor\u00e7os para vender o Nevera, a empresa entregou apenas 50 unidades, embora esteja planeado um total de 150.<\/strong><\/p>\n\n\n\n

Mate Rimac acredita que estas tend\u00eancias de consumo significam que o sucessor do Nevera poderia ser equipado com um motor de combust\u00e3o<\/strong>. \"A Rimac n\u00e3o \u00e9 exclusivamente el\u00e9ctrica; faz o que \u00e9 mais excitante no momento\", afirma.<\/p>\n\n\n\n

Um ve\u00edculo puramente el\u00e9trico n\u00e3o ser\u00e1 suficiente, mas um h\u00edbrido potente talvez o seja. Isto explica em parte porque \u00e9 que o sucessor do Bugatti Chiron, desenvolvido sob a supervis\u00e3o da Rimac, ser\u00e1 equipado com um motor h\u00edbrido V16<\/strong>. A Rimac revelou que em 2022, dois anos antes de se fundir com a Bugatti, a empresa j\u00e1 tinha come\u00e7ado a trabalhar num motor de combust\u00e3o.<\/p>\n\n\n\n

O que \u00e9 que o futuro reserva \u00e0 Maserati?<\/h2>\n\n\n\n

Para a Maserati, a escolha de uma gama totalmente el\u00e9ctrica continua a ser arriscada. A marca sempre foi conhecida pelo som carater\u00edstico dos seus motores, uma qualidade que os entusiastas ainda procuram. O aviso do Diretor-Geral da Rimac n\u00e3o pode, portanto, ser ignorado. As prefer\u00eancias dos consumidores evoluem, A Maserati deve interrogar-se se uma estrat\u00e9gia 100 % el\u00e9ctrica \u00e9 realmente vi\u00e1vel ou se uma oferta h\u00edbrida poderia responder melhor \u00e0s expectativas do mercado.<\/strong> Recorde-se que a Stellantis tem no seu banco de motores o STLA Large-compatible Hurricane GME-T6, que j\u00e1 \u00e9 utilizado no Jeep Grand Wagoneer, e estar\u00e1 presente nos futuros Dodge Charger e Ram 1500, e o GME T4 j\u00e1 existe sob a forma de PHEV... Mas, tanto quanto sabemos, n\u00e3o h\u00e1 desenvolvimentos sobre este assunto... <\/p>\n\n\n\n

Em conclus\u00e3o, a mensagem de Mate Rimac \u00e9 clara A ind\u00fastria autom\u00f3vel est\u00e1 a mudar e os consumidores de autom\u00f3veis de luxo est\u00e3o \u00e0 procura de emo\u00e7\u00e3o.<\/strong> A Maserati ter\u00e1 de estar atenta \u00e0 evolu\u00e7\u00e3o das tend\u00eancias e talvez reavaliar a sua estrat\u00e9gia para garantir que se mant\u00e9m em sintonia com as expectativas dos entusiastas dos autom\u00f3veis.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-33946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nCette annonce du PDG de Rimac qui devrait alerter Maserati - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis quelques ann\u00e9es, Maserati, la marque italienne de luxe du groupe Stellantis, s'oriente r\u00e9solument vers une gamme 100 % \u00e9lectrique. 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