{"id":33870,"date":"2024-04-30T14:22:48","date_gmt":"2024-04-30T12:22:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33870"},"modified":"2024-04-30T14:25:42","modified_gmt":"2024-04-30T12:25:42","slug":"maserati-q1-2024-sem-surpresa-os-numeros-caem-a-pique","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-q1-2024-sans-surprise-les-chiffres-plongent-beaucoup\/","title":{"rendered":"Maserati Q1 2024: sem surpresas, os n\u00fameros caem a pique... e muito!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

A Stellantis acaba de publicar os resultados do seu grupo e, embora n\u00e3o sejam muito bons, nem na Europa nem na Am\u00e9rica do Norte, vamos concentrar-nos aqui na marca Maserati<\/a>. E sem surpresas, os n\u00fameros caem... e muito!<\/strong><\/p>\n\n\n\n

Fal\u00e1mos disso durante todo o ano de 2023 e agora, no in\u00edcio de 2024, quando marcas como Lamborghini e Ferrari registam valores recorde<\/a>, A Maserati parece ter-se afogado na sua estrat\u00e9gia<\/strong>. Embora modelos como o MC20 e o MCXtrema sejam de aplaudir, tal como a participa\u00e7\u00e3o de equipas clientes em GT2, o mercado j\u00e1 n\u00e3o est\u00e1 alinhado com a oferta da marca.<\/p>\n\n\n\n

Tamb\u00e9m o previmos h\u00e1 uma semana com valores de registo para a Fran\u00e7a, Alemanha e It\u00e1lia<\/a>. Sem mais demoras, a marca ter\u00e1 produzido 3.300 autom\u00f3veis no primeiro trimestre de 2024, em compara\u00e7\u00e3o com 8.400 no primeiro trimestre de 2023<\/strong>. E as suas vendas s\u00e3o de 300 000 000 euros em compara\u00e7\u00e3o com 700 000 000 euros (-55 %).<\/p>\n\n\n\n

\"\"
Produ\u00e7\u00e3o Maserati 2010 - 2024<\/figcaption><\/figure>\n\n\n\n

A Maserati atribui estes n\u00fameros \u00e0 queda da produ\u00e7\u00e3o<\/strong> (-61 %) do Grecale e do Levante, bem como o fim da produ\u00e7\u00e3o do Ghibli e do Quattroporte. O Ghibli e o Quattroporte datam de 2013 e n\u00e3o foram renovados, o Levante poderia ter tido a sua vida \u00fatil prolongada com actualiza\u00e7\u00f5es, e o Gecale \u00e9 um bom produto, mas com o posicionamento errado para uma marca de luxo. Este SUV teve um bom desempenho no ano passado, porque era vendido por 80 000 euros ou mais, mas uma vez esgotada a clientela, n\u00e3o h\u00e1 mais nada para oferecer.<\/p>\n\n\n\n

Se estivermos a falar de vendas e n\u00e3o apenas de produ\u00e7\u00e3o, a Maserati anunciou que ser\u00e3o vendidos 4800 autom\u00f3veis no primeiro trimestre de 2024, em compara\u00e7\u00e3o com os 7200 do primeiro trimestre de 2023. Por outras palavras, a marca vendeu o stock de produ\u00e7\u00e3o do ano passado.<\/strong> Sem grande surpresa, fomos os primeiros a ficar surpreendidos ao constatar que, como que por acaso, 2023 tinha sido ligeiramente melhor do que 2022 (ver quadro acima), enquanto que no nosso lista de registos por pa\u00eds para 2023<\/a>Est\u00e1vamos mais perto das 20.000 unidades.<\/p>\n\n\n\n

O que est\u00e1 a acontecer \u00e9 hist\u00f3rico, Pela primeira vez em mais de uma d\u00e9cada, a Maserati conseguiu produzir menos autom\u00f3veis do que a Ferrari ou a Lamborghini.<\/strong> De momento, a marca mant\u00e9m-se oficialmente fiel \u00e0 sua estrat\u00e9gia de fabricar 100 autom\u00f3veis de luxo el\u00e9ctricos %. A mais recente adi\u00e7\u00e3o \u00e0 gama, o belo Grancabrio Folgore<\/a>o que \u00e9 uma aposta muito arriscada num mercado de ve\u00edculos el\u00e9ctricos ainda imaturo. Al\u00e9m disso, continua a ser d\u00favidas sobre a plataforma t\u00e9cnica a utilizar<\/a> para modelos futuros, e o diretor-geral admitiu, sem grande convic\u00e7\u00e3o, que a energia t\u00e9rmica poder\u00e1 voltar a ser utilizada em certos mercados<\/a>...<\/p>\n\n\n\n

PS: sabemos que as equipas da Maserati nos l\u00eaem, mas estes an\u00fancios n\u00e3o nos deixam felizes - pelo contr\u00e1rio, fazem-nos doer o cora\u00e7\u00e3o.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-33870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati Q1 2024 : sans surprise, les chiffres plongent... beaucoup ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Stellantis vient de publier les r\u00e9sultats de son groupe, et s'ils ne sont pas tr\u00e8s bons, que ce soit en Europe ou en Am\u00e9rique du Nord, nous allons faire\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-q1-2024-sem-surpresa-os-numeros-caem-a-pique\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati Q1 2024 : sans surprise, les chiffres plongent... beaucoup ! 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