{"id":33839,"date":"2024-04-25T14:42:19","date_gmt":"2024-04-25T12:42:19","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33839"},"modified":"2024-04-25T14:42:22","modified_gmt":"2024-04-25T12:42:22","slug":"a-maserati-examina-a-possibilidade-de-uma-cisao-com-uma-condicao","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-etudie-la-possibilite-de-faire-un-spin-off-a-une-condition\/","title":{"rendered":"A Maserati est\u00e1 a considerar a possibilidade de um spin-off, com uma condi\u00e7\u00e3o"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Este an\u00fancio data do ano passado, mas vale a pena destac\u00e1-lo para tentar perceber para onde estamos a ir. Maserati<\/a>. A marca planeia uma estrat\u00e9gia que poder\u00e1 levar a uma separa\u00e7\u00e3o da sua empresa-m\u00e3e, a Stellantis.<\/strong> No entanto, s\u00f3 h\u00e1 uma condi\u00e7\u00e3o em que esta abordagem pode ser considerada: uma melhoria significativa da rendibilidade<\/strong>.<\/p>\n\n\n\n

Em 2021, a Maserati regressou aos lucros ap\u00f3s um per\u00edodo de perdas, registando um resultado positivo de 5,1 %, seguido de um aumento para 8,7 % em 2022, e caindo novamente para 6 % em 2023. No entanto, estes valores est\u00e3o ainda muito aqu\u00e9m os dos seus rivais italianos, Ferrari e Lamborghini<\/a>com margens de 38 % e 27 %, respetivamente, para 2023. Estes resultados atestam apress\u00e3o sob a qual a Maserati deve operar para atingir os seus objectivos <\/strong>fixado pela sua dire\u00e7\u00e3o.<\/p>\n\n\n\n

Davide Grasso, Presidente do Conselho de Administra\u00e7\u00e3o da Maserati, indicou h\u00e1 cerca de um ano que a empresa tinha inicialmente como objetivo uma margem de 15 % nos pr\u00f3ximos doze meses. Acrescentou ainda que A Maserati s\u00f3 considerar\u00e1 a possibilidade de cindir a Stellantis se conseguir aumentar esta margem para 20 %.<\/strong>A empresa prev\u00ea atingir este objetivo entre 2029 e 2030. Esta a\u00e7\u00e3o estrat\u00e9gica poderia, por conseguinte, conduzir a um spin-off da Stellantis.<\/p>\n\n\n\n

Al\u00e9m disso, numa recente confer\u00eancia de imprensa, Grasso explicou que A Maserati nunca entraria numa guerra de pre\u00e7os com os seus rivais,<\/strong> afirmando que uma tal estrat\u00e9gia seria \"completamente desequilibrada\" para a marca. \"O pre\u00e7o \u00e9 um elemento muito importante em geral, mas particularmente para uma marca de luxo. \u00c9 por isso que \u00e9 importante que n\u00e3o nos deixemos guiar por volumes\", acrescentou. Esta abordagem centra-se em qualidade e exclusividade em vez de quantidade,<\/strong> que alinha a Maserati com as pr\u00e1ticas das marcas de luxo que privilegiam o valor acrescentado em detrimento da produ\u00e7\u00e3o em s\u00e9rie.<\/p>\n\n\n\n

Uma recorda\u00e7\u00e3o do porqu\u00ea n\u00e3o admira que os pre\u00e7os estejam a subir<\/strong> novos modelos nos \u00faltimos anos, mas tamb\u00e9m volumes em queda<\/a>,<\/strong> o que \u00e9 provavelmente desejado, mas n\u00e3o assumido publicamente pela dire\u00e7\u00e3o, \u00e0 custa de alguns despedimentos<\/a>. Futuros Levante e Quattroporte previstos para 2027 e 2028<\/a>Independentemente de serem ou n\u00e3o 100 % el\u00e9ctricos, ter\u00e3o sem d\u00favida pre\u00e7os muito mais elevados do que os modelos anteriores, com um posicionamento muito exclusivo.<\/p>\n\n\n\n

\u00c9 interessante recordar que a antiga empresa-m\u00e3e da Maserati, a FCA, tinha organizado anteriormente uma cis\u00e3o bem sucedida da Ferrari em 2016, que se tornou p\u00fablica em 2017 com uma margem de 25 %. Este precedente de sucesso poderia servir de modelo para a Maserati, embora ainda haja um longo caminho a percorrer.<\/p>\n\n\n\n

Para continuar.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-33839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati \u00e9tudie la possibilit\u00e9 de faire un spin-off, \u00e0 une condition - ItalPassion<\/title>\n<meta name=\"description\" content=\"Cette annonce date de l'ann\u00e9e derni\u00e8re, mais m\u00e9rite d'\u00eatre soulign\u00e9e pour tenter de comprendre o\u00f9 se dirige Maserati. 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