{"id":33822,"date":"2024-04-23T19:34:14","date_gmt":"2024-04-23T17:34:14","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33822"},"modified":"2024-04-23T19:34:16","modified_gmt":"2024-04-23T17:34:16","slug":"vendas-do-maserati-em-queda-livre-o-grego-ja-nao-e-suficiente","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-ventes-en-chute-libre-le-grecale-ne-suffit-plus\/","title":{"rendered":"Maserati: vendas em queda livre, Grecale j\u00e1 n\u00e3o \u00e9 suficiente"},"content":{"rendered":"
\"maserati-stellantis\"<\/figure>\n\n\n\n

N\u00e3o pensem que \u00e9 porque muitas vezes falamos de m\u00e1s not\u00edcias por falar. Maserati<\/a> que n\u00e3o adoramos esta marca. Adoramo-la de todo o cora\u00e7\u00e3o. Mas os n\u00fameros j\u00e1 n\u00e3o podem esconder a realidade de uma marca que est\u00e1 a sofrer h\u00e1 v\u00e1rios anos.<\/p>\n\n\n\n

Ap\u00f3s 2023 com muito fraca rendibilidade<\/a>e vendas relativamente est\u00e1veis<\/a>mas um abrandamento no \u00faltimo trimestre<\/a>Tudo isto j\u00e1 estava a dar o mote para 2024. Embora ainda n\u00e3o disponhamos dos n\u00fameros relativos a cada pa\u00eds, \u00e9 poss\u00edvel dar uma tend\u00eancia com alguns: Fran\u00e7a, It\u00e1lia e Alemanha<\/strong>. Spoiler: n\u00e3o \u00e9 bom.<\/p>\n\n\n\n

Pa\u00eds<\/th>janeiro - mar\u00e7o de 2023<\/th>janeiro - mar\u00e7o de 2024<\/th><\/tr><\/thead>
Fran\u00e7a<\/td>30<\/td>13<\/td><\/tr>
It\u00e1lia<\/td>1051<\/td>802<\/td><\/tr>
Alemanha<\/td>430<\/td>121<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

No passado, a Fran\u00e7a foi um bom cliente para a marca, especialmente durante os anos em que o Levante foi lan\u00e7ado, com mais de 700 unidades vendidas por ano. Hoje, no entanto, a Fran\u00e7a \u00e9 uma mera figura de proa, com 13 unidades registadas no primeiro trimestre de 2024.<\/p>\n\n\n\n

A It\u00e1lia \u00e9 apenas o segundo maior cliente, atr\u00e1s dos EUA. Com 802 unidades no primeiro trimestre de 2024, \u00e9 muito prov\u00e1vel que regresse aos valores de 2022, a menos que a tend\u00eancia continue a descer. <\/p>\n\n\n\n

A Alemanha foi o 4\u00ba melhor cliente da Maserati em 2023, com 970 unidades, mas j\u00e1 estava 11 % abaixo de 2022! O ano de 2024 \u00e9 um banho de \u00e1gua fria, com apenas 121 unidades no primeiro trimestre, em compara\u00e7\u00e3o com 430 no primeiro trimestre do ano anterior.<\/p>\n\n\n\n

A marca Maserati \u00e9 um caso exemplar de que j\u00e1 fal\u00e1mos v\u00e1rias vezes. Entre os nossos pergunt\u00e1mo-nos se Stellantis sabia o que estava a fazer<\/a>, o novo plano de produtos 2028<\/a>s, o grandes mudan\u00e7as na gest\u00e3o<\/a>e d\u00favidas sobre gest\u00e3o t\u00e9cnica<\/a>ou o questionando o 100 % el\u00e9trico<\/a>... <\/p>\n\n\n\n

Podemos sempre consolar-nos com o facto de que, para uma marca de luxo, \u00e9 bom termos conseguido safar-nos, A Maserati continua a ser mais vendida do que a Ferrari e a Lamborghini<\/strong> e, conhecendo o mantra de Stellantis: a rendibilidade antes dos volumes. Ent\u00e3o, esta queda \u00e9 preocupante ou \u00e9 deliberada? S\u00f3 a dire\u00e7\u00e3o da Maserati o sabe.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-33822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : ventes en chute libre, le Grecale ne suffit plus - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ne croyez pas que c'est parce que nous parlons souvent de mauvaises nouvelles pour Maserati que nous n'aimons pas cette marque. 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