{"id":33813,"date":"2024-04-22T20:55:54","date_gmt":"2024-04-22T18:55:54","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33813"},"modified":"2024-04-22T20:55:56","modified_gmt":"2024-04-22T18:55:56","slug":"alfa-romeo-junior-milano-rivaliza-com-segmento-complexo-sera-que-vai-ter-sucesso","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-junior-milano-rivales-segment-complexe-peut-elle-reussir\/","title":{"rendered":"Alfa Romeo Junior (Milano): rivais, um segmento complexo, ser\u00e1 que consegue ter sucesso?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

O lan\u00e7amento doAlfa Romeo<\/a> O Junior \u00e9 crucial para a marca italiana. Este pequeno SUV do segmento B \u00e9 uma nova adi\u00e7\u00e3o \u00e0 gama, tem a importante tarefa de representar cerca de 40 % das vendas totais da Alfa Romeo<\/a>.<\/strong> Mas quem s\u00e3o os rivais do Junior neste segmento? Vamos descobrir.<\/p>\n\n\n\n

Um segmento competitivo, especialmente para os h\u00edbridos<\/h2>\n\n\n\n

O Alfa Romeo Junior est\u00e1 num segmento muito disputado, SUV premium do segmento B<\/strong>. Um segmento dominado pelos modelos de combust\u00e3o e de combust\u00e3o h\u00edbrida.<\/p>\n\n\n\n

Eis os principais concorrentes 100 % el\u00e9trico<\/strong> a que o Alfa Romeo Junior tem de estar atento:<\/p>\n\n\n\n

    \n
  1. Volvo EX30<\/strong> Este pequeno SUV sueco, diretamente compar\u00e1vel em termos de dimens\u00e3o, s\u00f3 est\u00e1 dispon\u00edvel em vers\u00f5es el\u00e9ctricas, com pre\u00e7os a partir de 38.990 euros. Os compradores podem escolher entre duas op\u00e7\u00f5es de baterias, que oferecem uma autonomia de 344 e 475 km, respetivamente. Em mar\u00e7o de 2024, foram vendidas mais de 8.600 unidades em todos os pa\u00edses onde \u00e9 comercializado. Nada mau.<\/li>\n\n\n\n
  2. Inteligente #1<\/strong> Este modelo \u00e9 tamb\u00e9m um concorrente direto, fabricado na China, tal como o Volvo EX30. Oferece 270 cv por um pre\u00e7o de 36.315 euros. Interessante? No entanto, vendeu apenas 300 unidades em Fran\u00e7a nos primeiros dois meses de 2024. Problema de imagem?<\/li>\n\n\n\n
  3. Jeep Avenger<\/strong> o primo direto do Junior. Este SUV da marca americana Jeep tamb\u00e9m \u00e9 fabricado na Pol\u00f3nia e oferece um pre\u00e7o atrativo a partir de 38 000 euros para a vers\u00e3o el\u00e9ctrica de 100 %. A Stellantis n\u00e3o divulga n\u00fameros precisos, mas diz-se que a vers\u00e3o el\u00e9ctrica representa apenas 20 a 40 % das vendas, dependendo do m\u00eas.<\/li>\n<\/ol>\n\n\n\n

    Provavelmente no mercado autom\u00f3vel t\u00e9rmicas h\u00edbridas <\/strong>que o J\u00fanior ter\u00e1 mais trabalho a fazer. E depois, No segmento B-SUV Premium, a concorr\u00eancia \u00e9 quase inexistente.<\/strong><\/p>\n\n\n\n

      \n
    • Lexus LBX :<\/strong> O novo pequeno SUV premium da Lexus tem como objetivo vender 3 500 unidades por m\u00eas em todo o mundo. Fabricado no Jap\u00e3o, o seu pre\u00e7o inicial \u00e9 de 35 300 euros.<\/li>\n<\/ul>\n\n\n\n

      Outro ponto \u00e9 que o Alfa Romeo Junior \u00e9 fabricado na Pol\u00f3nia (caso nunca tenha ouvido falar dele), enquanto alguns dos seus rivais, como o Volvo EX30 e o Smart #1, s\u00e3o produzidos na China. Este facto pode influenciar as percep\u00e7\u00f5es dos consumidores, embora marcas como a MG n\u00e3o tenham uma imagem t\u00e3o m\u00e1 associada ao local onde s\u00e3o fabricadas. No caso da Lexus, o local de fabrico est\u00e1 muito em linha com a identidade da marca.<\/p>\n\n\n\n

      B-SUV Autom\u00f3veis de gama alta<\/th>Pre\u00e7o inicial<\/th>Local de fabrico<\/th><\/tr><\/thead>
      Alfa Romeo Junior MHEV<\/td>31 500 \u20ac<\/td>Pol\u00f3nia<\/td><\/tr>
      Alfa Romeo Junior BEV<\/td>40 500 \u20ac<\/td>Pol\u00f3nia<\/td><\/tr>
      Volvo EX30 BEV<\/td>38 900 \u20ac<\/td>China<\/td><\/tr>
      Smart #1 BEV<\/td>36 315 \u20ac<\/td>China<\/td><\/tr>
      Jeep Avenger BEV<\/td>38 000 \u20ac<\/td>Pol\u00f3nia<\/td><\/tr>
      Lexus LBX MHEV<\/td>35 300 \u20ac<\/td>Jap\u00e3o<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      A BMW n\u00e3o prop\u00f5e um B-SUV e a Audi n\u00e3o prop\u00f5e uma vers\u00e3o h\u00edbrida do Q2. Um Q2 100 % el\u00e9trico n\u00e3o chegar\u00e1 antes de 2026.<\/p>\n\n\n\n

      O sucesso do Alfa Romeo Junior depender\u00e1 da sua capacidade de se destacar da multid\u00e3o. segmento de mercado competitivo e complexo, <\/strong>onde a combust\u00e3o interna, os h\u00edbridos, os h\u00edbridos plug-in e os 100 % el\u00e9ctricos est\u00e3o todos misturados, com alguns produtos a ficarem velhos e outros novos. <\/p>\n\n\n\n

      Um segmento n\u00e3o ocupado pelas marcas premium<\/h2>\n\n\n\n

      A acreditar nos n\u00fameros da JATO, o segmento dos B-SUV representa 18 % das vendas na Europa<\/strong>Mas, numa inspe\u00e7\u00e3o mais atenta, o top 10 deste segmento n\u00e3o \u00e9 ocupado por marcas premium<\/strong> mas sim de entrada de gama e de gama m\u00e9dia. No topo da lista est\u00e3o a Volkswagen com o seu T-Roc, o Ford Puma, o Peugeot 2008, o Dacia Duster, o Renault Captur, o Toyota Yaris Cross, o Volkswagen T-Cross, o Hyundai Kona, o Opel Mokka e o Crossland. Uma clientela mais atra\u00edda pelos o melhor pre\u00e7o, ou a melhor rela\u00e7\u00e3o qualidade\/pre\u00e7o.<\/strong><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      A Audi, a \u00fanica marca premium a atingir o top 20 de vendas com o seu Q2<\/strong>Em 2022, as vendas deste modelo registar\u00e3o uma queda de 20 %. A Mini, com o seu Countryman, est\u00e1 fora do top 20, com vendas de pouco mais de 20.000 unidades, tamb\u00e9m em baixa. Talvez n\u00e3o seja por acaso que a BMW e a Mercedes n\u00e3o t\u00eam produtos neste segmento. Nada \u00e9 definitivo. Se a Lexus e a Volvo forem para l\u00e1, a Alfa Romeo pode tamb\u00e9m tentar conquistar o seu lugar. No entanto, na nossa opini\u00e3o, para que o Junior represente 40 % das vendas da Alfa Romeo, teria de ocupar rapidamente o top 5 do segmento e ultrapassar as 60.000 unidades por ano, ou seja, mais de 5.000 autom\u00f3veis por m\u00eas. Demasiado ambicioso? O volume do Junior ser\u00e1 decidido estritamente em fun\u00e7\u00e3o da vers\u00e3o h\u00edbrida, com um pre\u00e7o de cerca de 30 000 euros.<\/strong> A vers\u00e3o el\u00e9ctrica, com um pre\u00e7o superior a 40 000 euros no segmento B, ser\u00e1 ex\u00f3tica.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-33813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior (Milano) : rivales, segment complexe, peut-elle r\u00e9ussir ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le lancement de l'Alfa Romeo Junior est crucial pour la marque italienne. 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