{"id":32849,"date":"2024-01-12T20:59:38","date_gmt":"2024-01-12T19:59:38","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32849"},"modified":"2024-01-12T21:10:34","modified_gmt":"2024-01-12T20:10:34","slug":"a-alfa-romeo-admite-ter-aumentado-os-precos-para-salvar-a-rentabilidade","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/alfa-romeo-assume-avoir-augmente-ses-prix-pour-sauver-sa-rentabilite\/","title":{"rendered":"A Alfa Romeo admite ter aumentado os pre\u00e7os para economizar rentabilidade"},"content":{"rendered":"

Jean-Philippe Imparato, Diretor Executivo daAlfa Romeo<\/a>revelou recentemente numa entrevista \u00e0 Automotive News que a marca italiana final de 2023 com uma rendibilidade operacional positiva de v\u00e1rias centenas de milh\u00f5es de euros<\/strong>. Este \u00e9 um ponto de viragem significativo para a Alfa Romeo, especialmente ap\u00f3s um per\u00edodo dif\u00edcil marcado pela pandemia e pelos v\u00e1rios desafios do atual mercado autom\u00f3vel.<\/p>\n\n\n\n

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Imagem de IA<\/figcaption><\/figure>\n\n\n\n

Embora o Grupo Stellantis, do qual a Alfa Romeo faz parte, n\u00e3o divulgue o desempenho financeiro das marcas individuais (com exce\u00e7\u00e3o da Maserati), Imparato sublinhou a import\u00e2ncia das decis\u00f5es-chave na recupera\u00e7\u00e3o das contas da Alfa Romeo, uma iniciativa que come\u00e7ou no segundo semestre de 2021.<\/p>\n\n\n\n

Vendas em alta gra\u00e7as a Tonale<\/h2>\n\n\n\n

De acordo com o CEO, as vendas globais As vendas da Alfa Romeo para o ano est\u00e3o estimadas entre 70.000 e 80.000 unidades,<\/strong> registando um aumento de cerca de 30 % em rela\u00e7\u00e3o a 2021 e 2022. O crescimento \u00e9 atribu\u00eddo principalmente ao modelo Tonale, que representa quase 60 % das vendas totais da marca. De acordo com Imparato, o Tonale garantiu \"o n\u00edvel de rentabilidade de que a Alfa necessita\". Em Fran\u00e7a, o aumento foi de 26 %, com 83 % de vendas para Tonale<\/a>.<\/p>\n\n\n\n

Transi\u00e7\u00e3o para ve\u00edculos el\u00e9ctricos<\/h2>\n\n\n\n

O futuro da Alfa Romeo \u00e9 e ser\u00e1 el\u00e9trico. A Imparato confirmou os planos para o pr\u00f3ximo ano com o lan\u00e7amento do Mil\u00e3o<\/a>o \u00faltimo modelo da Alfa Romeo a ser movido por um motor de combust\u00e3o interna. A partir de 2025, todos os novos modelos ser\u00e3o exclusivamente el\u00e9ctricos. Este processo culminar\u00e1 em 2027 com o lan\u00e7amento de um modelo el\u00e9trico de refer\u00eancia.<\/strong> \"V\u00e3o ficar impressionados, acreditem\", diz Imparato. Talvez um novo Alfetta?<\/a><\/p>\n\n\n\n

Estrat\u00e9gia de aumento de pre\u00e7os<\/h2>\n\n\n\n

O CEO tamb\u00e9m discutiu as estrat\u00e9gias postas em pr\u00e1tica para dar a volta \u00e0s finan\u00e7as da marca desde janeiro de 2021. Estas incluem, um aumento de pre\u00e7o de cerca de 5.000 euros,<\/strong> reduzir a exposi\u00e7\u00e3o a canais de vendas menos rent\u00e1veis, e configura\u00e7\u00f5es simplificadas <\/strong>de modelos. \"A primeira vez que fui a Cassino, descobri cerca de 4.000 op\u00e7\u00f5es, que reduzi para 1.500\", afirmou Imparato. Estas medidas, combinadas com uma melhor qualidade e valores residuais mais elevados, conduziram a Alfa Romeo a uma maior rentabilidade. <\/p>\n\n\n\n

O configurador oferece, de facto, uma escolha limitada de jantes e cores, incluindo pin\u00e7as amarelas... bem como um aumento significativo do pre\u00e7o. \u00c9 dif\u00edcil comparar os pre\u00e7os antigos com os do 2024 devido aos diferentes equipamentos, motores e acabamentos. Mas h\u00e1 de facto uma diferen\u00e7a entre 5.000 e 10.000 euros. Por exemplo, um Giulia Veloce 280 cv tinha um pre\u00e7o de venda ao p\u00fablico recomendado de 54 190 euros, em compara\u00e7\u00e3o com os actuais 62 400 euros. Se quiser divertir-se a comparar, aqui est\u00e3o os pre\u00e7os do Giulia e do Stelvio em 2017.<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n
\"\"<\/figure>\n\n\n\n

Imparato conclui sublinhando a import\u00e2ncia da qualidade e do posicionamento premium, mesmo que tal implique volumes de vendas inferiores. Para a Alfa Romeo, a t\u00f3nica \u00e9 colocada na rentabilidade e n\u00e3o em grandes volumes de vendas, uma estrat\u00e9gia que poder\u00e1 dar frutos, desde que os futuros alfistas estejam prontos para se tornarem el\u00e9ctricos.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-32849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Jean-Philippe Imparato, PDG d'Alfa Romeo, a r\u00e9cemment r\u00e9v\u00e9l\u00e9 dans une interview \u00e0 Automotive News que la marque italienne cl\u00f4turerait l'ann\u00e9e 2023 avec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/alfa-romeo\/a-alfa-romeo-admite-ter-aumentado-os-precos-para-salvar-a-rentabilidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - 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