{"id":32829,"date":"2024-01-09T20:52:24","date_gmt":"2024-01-09T19:52:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32829"},"modified":"2024-01-09T20:52:27","modified_gmt":"2024-01-09T19:52:27","slug":"a-maserati-pretende-quadruplicar-as-vendas-em-franca","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-veut-multiplier-par-4-ses-ventes-en-france\/","title":{"rendered":"A Maserati pretende quadruplicar as vendas em Fran\u00e7a!"},"content":{"rendered":"
\"showroom-maserati-deborde\"<\/figure>\n\n\n\n

Nestes tempos de transi\u00e7\u00e3o ecol\u00f3gica, Maserati<\/a>, a prestigiada marca italiana de autom\u00f3veis, enfrenta um grande desafio no mercado franc\u00eas<\/strong>. A legisla\u00e7\u00e3o ambiental, nomeadamente a penaliza\u00e7\u00e3o ecol\u00f3gica esmagadora que atingir\u00e1 um m\u00e1ximo de 60 000 euros em 2024, teve um impacto importante nas vendas da marca em Fran\u00e7a. Em 2023, a Maserati registou apenas 187 unidades vendidas<\/a>uma queda dr\u00e1stica imput\u00e1vel a a falta de ve\u00edculos el\u00e9ctricos recarreg\u00e1veis (PHEV)<\/a> no seu raio de a\u00e7\u00e3o.<\/p>\n\n\n\n

No entanto, a mar\u00e9 pode estar a mudar para o fabricante do Trident. A Maserati acaba de lan\u00e7ar dois modelos totalmente el\u00e9ctricos: o Granturismo Folgore<\/a> e o Grecale Folgore<\/a>. <\/strong>Estes novos modelos n\u00e3o s\u00f3 est\u00e3o ao n\u00edvel da concorr\u00eancia, como podem mesmo ultrapass\u00e1-la em termos de desempenho e de pre\u00e7o. Totalmente el\u00e9ctricos, estes ve\u00edculos est\u00e3o isentos de penaliza\u00e7\u00e3o ambiental, uma vantagem consider\u00e1vel no mercado franc\u00eas.<\/p>\n\n\n\n

\"maserati-granturismo-folgore-azul\"<\/figure>\n\n\n\n

De acordo com as nossas fontes, A Maserati tem grandes ambi\u00e7\u00f5es para 2024, com o objetivo de quadruplicar as suas vendas para 900 unidades.<\/strong> Trata-se de um objetivo particularmente ambicioso, tendo em conta que o recorde de vendas da Maserati em Fran\u00e7a remonta a 2016, com 732 ve\u00edculos vendidos, um sucesso que se deve em grande parte ao lan\u00e7amento do SUV Levante.<\/p>\n\n\n\n

O Grecale Folgore, um SUV el\u00e9trico de 100 % com um pre\u00e7o a partir de 123 000 euros, poder\u00e1 desempenhar um papel fundamental nesta estrat\u00e9gia. <\/strong>Este modelo \u00e9 suscet\u00edvel de agradar tanto a particulares como a empresas, gra\u00e7as ao seu impacto ambiental nulo, ao seu desempenho e \u00e0 sua imagem de marca.<\/p>\n\n\n\n

\"maserati-grecale-folgore-branco\"<\/figure>\n\n\n\n

Referindo-se ao sucesso alcan\u00e7ado pela Porsche em 2022 com a venda de 614 Taycans, o seu \u00fanico modelo el\u00e9trico 100 %, em Fran\u00e7a, A Maserati tem todos os motivos para estar otimista.<\/strong> A marca italiana conta com os seus novos modelos el\u00e9ctricos para revitalizar a sua presen\u00e7a no mercado franc\u00eas, podendo manter os seus modelos de combust\u00e3o interna para os mercados onde a penaliza\u00e7\u00e3o ainda \u00e9 suport\u00e1vel ou mesmo inexistente.<\/p>\n\n\n\n

2024 promete ser um ponto de viragem para a Maserati em Fran\u00e7a<\/strong>. Com os seus novos modelos el\u00e9ctricos, a marca alinha-se com as tend\u00eancias ecol\u00f3gicas actuais. Resta saber se estas ambi\u00e7\u00f5es se traduzir\u00e3o num sucesso comercial tang\u00edvel, uma vez que nenhuma marca de luxo entrou ainda verdadeiramente no mercado do autom\u00f3vel el\u00e9trico 100 %... um sucesso que pode ser a chave para o lan\u00e7amento do Quattroporte el\u00e9trico<\/a> ?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati veut multiplier par 4 ses ventes en France ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"En ces temps de transition \u00e9cologique, Maserati, la prestigieuse marque automobile italienne, est confront\u00e9e \u00e0 un d\u00e9fi de taille sur le march\u00e9 fran\u00e7ais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/pt\/maserati\/a-maserati-pretende-quadruplicar-as-vendas-em-franca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati veut multiplier par 4 ses ventes en France ! 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