{"id":32386,"date":"2023-10-31T22:01:26","date_gmt":"2023-10-31T21:01:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32386"},"modified":"2023-10-31T22:01:29","modified_gmt":"2023-10-31T21:01:29","slug":"maserati-vendas-decrescem-e-acusam-china","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-annonce-des-ventes-en-baisse-et-accuse-la-chine\/","title":{"rendered":"Maserati regista vendas mais baixas e culpa a China"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Como faz todos os trimestres, a Stellantis acaba de apresentar os seus n\u00fameros (bem, os que quer apresentar). A marca Maserati<\/a> continua a ser objeto de uma aten\u00e7\u00e3o especial, uma vez que \u00e9 a \u00fanica marca de luxo do Grupo. E os n\u00fameros n\u00e3o s\u00e3o bons, bem, n\u00e3o s\u00e3o t\u00e3o bons como no ano anterior.<\/strong> Mas para uma marca que se afirma como uma marca de luxo...<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Stellantis anuncia que Vendas da Maserati diminuem 20 %<\/strong>. No terceiro trimestre de 2023, a marca Trident ter\u00e1 entregue 5 300 ve\u00edculos, contra 6 600 no ano anterior. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para justificar este facto, Stellantis aponta o dedo \u00e0 China.<\/strong> \u00c9 uma declara\u00e7\u00e3o muito estranha de Stellantis, que poderia ter culpado todos os pa\u00edses, exceto a It\u00e1lia e os EUA, os dois maiores clientes da marca. Note-se que a FCA j\u00e1 tinha culpado a China em 2018, quando as vendas ca\u00edram. <\/p>\n\n\n\n

Uma men\u00e7\u00e3o especial para a Fran\u00e7a, com 97 modelos rid\u00edculos registados.<\/strong> de janeiro a setembro de 2023... com 14 concession\u00e1rios. Estamos a pensar neles...<\/p>\n\n\n\n

Para recordar, eis a reparti\u00e7\u00e3o Vendas da Maserati por pa\u00eds no primeiro semestre de 2023<\/a>.<\/p>\n\n\n\n

\"chiffres-maserati-h1-2023\"<\/figure>\n\n\n\n

Portanto, \u00e9 verdade que, tal como noutros pa\u00edses do mundo, As vendas da Maserati registaram uma quebra na China.<\/strong><\/p>\n\n\n\n

E eu fiz a minha pequena pesquisa em sites de not\u00edcias chineses para si.<\/p>\n\n\n\n

Vendas da Maserati na China<\/strong><\/p>\n\n\n\n

Ano<\/th>Vendas<\/th><\/tr><\/thead>
H1 2023<\/td>1860<\/td><\/tr>
2022<\/td>4855<\/td><\/tr>
2021<\/td>7747<\/td><\/tr>
2020<\/td>4810<\/td><\/tr>
2019<\/td>6000<\/td><\/tr>
2018<\/td>11000<\/td><\/tr>
2017<\/td>14500<\/td><\/tr>
2016<\/td>12000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Claramente, sim, a China tem sido um cliente muito bom para a Maserati. No pico da marca, em 2017, das 51.500 vendas, 14.500 foram unidades na China.<\/p>\n\n\n\n

Como \u00e9 que se explica que as vendas foram quase divididas por 10 entre 2017 e 2023?<\/strong> Eis o que dizem os s\u00edtios noticiosos chineses.<\/p>\n\n\n\n

1. Qualidade interior contestada<\/strong> Os cr\u00edticos chineses t\u00eam frequentemente apontado o dedo \u00e0 m\u00e1 conce\u00e7\u00e3o do interior de certos modelos Maserati. Para uma marca de luxo, os acabamentos interiores deveriam ser proporcionais ao pre\u00e7o, o que, na opini\u00e3o de alguns consumidores, nem sempre foi o caso.<\/p>\n\n\n\n

2. Problemas t\u00e9cnicos<\/strong> O ano de 2022 foi marcado por tr\u00eas an\u00fancios de recolha de ve\u00edculos Maserati na China. Foram afectados modelos emblem\u00e1ticos como o MC20, o Levante h\u00edbrido e o Ghibli h\u00edbrido. A recolha mais not\u00e1vel envolveu 755 autom\u00f3veis Levante h\u00edbrido de 2022 devido a um problema com parafusos soltos. Esta neglig\u00eancia num autom\u00f3vel de luxo t\u00e3o valioso \u00e9, no m\u00ednimo, surpreendente.<\/p>\n\n\n\n

3. Custos de manuten\u00e7\u00e3o <\/strong>Os custos de manuten\u00e7\u00e3o p\u00f3s-venda tamb\u00e9m t\u00eam sido um ponto de disc\u00f3rdia para muitos propriet\u00e1rios chineses.<\/p>\n\n\n\n

4. Desaparecimento do motor Ferrari<\/strong> Quando o Grupo Fiat vendeu o controlo da Maserati \u00e0 Ferrari, na d\u00e9cada de 1990, muitos modelos Maserati beneficiaram de motores Ferrari. Este foi um importante ponto de venda em todo o mundo. Desde ent\u00e3o, os novos modelos t\u00eam vindo com motores de 4 e 6 cilindros que soam menos encantadores do que os V6 e V8 da Ferrari.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati annonce des ventes en baisse et accuse la Chine - ItalPassion<\/title>\n<meta name=\"description\" content=\"Comme tous les trimestres, Stellantis vient de d\u00e9voiler ses chiffres (enfin, ceux qu'ils veulent bien d\u00e9voiler). 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