{"id":31826,"date":"2023-09-06T22:45:51","date_gmt":"2023-09-06T20:45:51","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31826"},"modified":"2023-09-06T22:47:55","modified_gmt":"2023-09-06T20:47:55","slug":"maserati-sales-under-dealership-perfusion-in-france","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/ventes-de-maserati-en-chute-libre-en-france-sous-perfusion-des-concessionnaires\/","title":{"rendered":"As vendas da Maserati est\u00e3o em queda livre em Fran\u00e7a, com os concession\u00e1rios em queda livre"},"content":{"rendered":"
\"maserati-key\"<\/figure>\n\n\n\n

A crise est\u00e1 a afetar Maserati<\/a> em Fran\u00e7a? A marca Trident, s\u00edmbolo do luxo e do desportivismo italiano, tem dificuldade em conquistar clientes em Fran\u00e7a. <\/strong>Com apenas 64 registos no primeiro semestre de 2023, a Maserati est\u00e1 muito longe do seu desempenho anterior. Quais s\u00e3o as raz\u00f5es para este decl\u00ednio? Ser\u00e1 um problema de imagem, de concorr\u00eancia ou de estrat\u00e9gia?<\/p>\n\n\n\n

Fal\u00e1mos sobre este assunto h\u00e1 cerca de um m\u00eas, a marca Maserati est\u00e1 a ter bons resultados nos mercados italiano e americano<\/a>Mas ser\u00e3o realmente os franceses que est\u00e3o a evitar a marca italiana, ou ser\u00e1 outra coisa? Mas ser\u00e3o realmente os franceses que est\u00e3o a evitar a marca italiana, ou ser\u00e1 outra coisa?<\/p>\n\n\n\n

Mercado franc\u00eas a meia-haste<\/h2>\n\n\n\n

Os n\u00fameros s\u00e3o incontest\u00e1veis. A Maserati perdeu mais de 90 % das suas vendas em Fran\u00e7a <\/strong>desde o seu pico em 2016, quando vendeu 732 ve\u00edculos. Em compara\u00e7\u00e3o, o ano de 2020, marcado pela pandemia da COVID-19, registou 135 Maseratis matriculados em Fran\u00e7a. E o primeiro semestre de 2023 n\u00e3o mostra sinais de melhoria, com apenas 64 unidades vendidas.<\/p>\n\n\n\n

Anos<\/th>Matr\u00edculas Maserati Fran\u00e7a<\/th><\/tr><\/thead>
2023 H1<\/td>64<\/td><\/tr>
2022<\/td>213<\/td><\/tr>
2021<\/td>148<\/td><\/tr>
2020<\/td>135<\/td><\/tr>
2019<\/td>420<\/td><\/tr>
2018<\/td>606<\/td><\/tr>
2017<\/td>711<\/td><\/tr>
2016<\/td>732<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Mas isso n\u00e3o \u00e9 tudo. Destes 64 registos, quase metade eram ve\u00edculos de demonstra\u00e7\u00e3o para concession\u00e1rios que pretendiam vender os seus stocks.<\/strong> Por outras palavras, a procura por parte dos clientes individuais \u00e9 ainda mais fraca do que parece.<\/p>\n\n\n\n

Um problema de imagem?<\/h2>\n\n\n\n

Poder-se-ia pensar que os franceses evitariam as marcas de luxo... mas n\u00e3o \u00e9 bem assim!<\/p>\n\n\n\n

No primeiro semestre de 2023, a Ferrari vendeu 251 autom\u00f3veis em Fran\u00e7a, enquanto a Lamborghini vendeu 226 em todo o ano de 2022...<\/strong><\/p>\n\n\n\n

Estas duas marcas prop\u00f5em modelos que ultrapassam largamente os 300 000 euros, sem serem afectados pelo malus ecol\u00f3gico. Estes compradores disp\u00f5em de meios para se mimarem, sem se preocuparem com as restri\u00e7\u00f5es fiscais ou ambientais.<\/p>\n\n\n\n

A Maserati, por outro lado, est\u00e1 numa gama de pre\u00e7os mais acess\u00edvel do que as outras duas marcas italianas, entre 80.000 e 250.000 euros. Mas enfrenta uma concorr\u00eancia feroz, nomeadamente das marcas alem\u00e3s como a Audi, BMW, Mercedes e Porsche.<\/p>\n\n\n\n

A Maserati tamb\u00e9m se ressente da falta de renova\u00e7\u00e3o da sua gama. A maior parte dos actuais modelos Ghibli, Quattroporte e Levante t\u00eam v\u00e1rios anos ou mesmo uma d\u00e9cada. Tamb\u00e9m n\u00e3o investiu suficientemente cedo na eletrifica\u00e7\u00e3o, que \u00e9 importante para os ve\u00edculos premium... (mas n\u00e3o para os ve\u00edculos de luxo).<\/p>\n\n\n\n

Uma estrat\u00e9gia deliberada?<\/h2>\n\n\n\n

Perante esta situa\u00e7\u00e3o, a Maserati n\u00e3o parece estar demasiado preocupada. O Diretor-Geral Davide Grasso afirmou que prefere concentrar-se na rentabilidade e n\u00e3o nos volumes. <\/p>\n\n\n\n

<\/use><\/svg>\n

Os grandes volumes n\u00e3o interessam! \u00c9 melhor ganhar dinheiro com pequenos volumes\", diz ele \u00e0s suas equipas.<\/p>\nDavide Grasso, Diretor Executivo da Maserati<\/cite><\/blockquote>\n\n\n\n

A Maserati aposta nos seus mercados hist\u00f3ricos, como a It\u00e1lia e os Estados Unidos, onde continua a registar boas vendas. Est\u00e1 tamb\u00e9m a contar com o pr\u00f3ximo lan\u00e7amento de novos modelos, como o Grecale Folgore e o Granturismo Folgore. O pequeno problema \u00e9 que se trata de modelos 100 % el\u00e9ctricos, que n\u00e3o parecem agradar aos clientes de luxo...<\/p>\n\n\n\n

Contactada, a Maserati Fran\u00e7a n\u00e3o quis comentar.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-31826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nVentes de Maserati en chute libre en France, sous perfusion des concessionnaires - ItalPassion<\/title>\n<meta name=\"description\" content=\"La crise touche-t-elle Maserati en France ? 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