{"id":31805,"date":"2023-09-08T22:00:48","date_gmt":"2023-09-08T20:00:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31805"},"modified":"2023-09-08T22:04:33","modified_gmt":"2023-09-08T20:04:33","slug":"lamborghini-categorise-maserati-like-a-marque-premium","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/lamborghini-categorise-maserati-comme-une-marque-premium\/","title":{"rendered":"A Lamborghini classifica a Maserati... como uma marca premium!"},"content":{"rendered":"

Lamborghini<\/a>o famoso fabricante italiano de autom\u00f3veis desportivos, tem uma vis\u00e3o muito precisa do seu mercado e dos seus concorrentes.<\/strong> Num documento interno que conseguimos obter, a Lamborghini classifica as diferentes marcas de autom\u00f3veis de acordo com o seu posicionamento: mercado de massas, premium, luxo ou ultra-luxo. <\/p>\n\n\n\n

E entre estas categorias, h\u00e1 uma que \u00e9 suscet\u00edvel de fazer estremecer algumas pessoas Maserati<\/a> A marca com o tridente \u00e9 vista como uma simples marca premium... mas n\u00e3o como uma marca de luxo!<\/strong><\/p>\n\n\n\n

\"lamborghini<\/figure>\n\n\n\n

O que distingue uma marca premium de uma marca de luxo, segundo a Lamborghini? O documento n\u00e3o o diz explicitamente, mas podemos assumir que o principal crit\u00e9rio \u00e9 o pre\u00e7o<\/strong>. <\/p>\n\n\n\n

Os modelos mais caros da Maserati, como o novo Granturismo ou o MC20, custam cerca de 200.000 euros, enquanto os modelos mais baratos da Lamborghini, como o Urus ou o Huracan, custam mais de 200.000 euros. Para n\u00e3o falar dos modelos mais exclusivos, como o Sian ou o Centenario, que custam v\u00e1rios milh\u00f5es de euros.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mas o pre\u00e7o n\u00e3o \u00e9 o \u00fanico fator que entra em jogo na defini\u00e7\u00e3o de luxo. H\u00e1 tamb\u00e9m o desempenho, o design, a inova\u00e7\u00e3o, a hist\u00f3ria e acima de tudo imagem! E com a atual clientela de luxo e ultra-luxo, a Lamborghini parece estar um passo \u00e0 frente da Maserati.<\/strong> A marca do touro conseguiu renovar-se e diversificar-se, nomeadamente ao lan\u00e7ar o seu primeiro SUV, o Urus, que teve um sucesso comercial fenomenal. Conseguiu tamb\u00e9m inovar e destacar-se da multid\u00e3o, oferecendo modelos de edi\u00e7\u00e3o limitada, como o Sian ou o Countach LP1<\/a>.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maserati, a marca italiana com o tridente, est\u00e1 a atravessar um per\u00edodo dif\u00edcil<\/a>. Sofre de uma falta de renova\u00e7\u00e3o da sua gama, de um atraso na inova\u00e7\u00e3o e de uma imagem prejudicada pelos seus modelos anteriores, que se posicionavam em concorr\u00eancia com as marcas de topo.<\/strong> Como o Maserati Ghibli Hybrid com o seu motor de 4 cilindros de 330 cv.<\/p>\n\n\n\n

\"maserati-ghibli-hybrid\"<\/figure>\n\n\n\n

Desde 2020, a marca tem-se apoiado no seu plano de recupera\u00e7\u00e3o \"MMXX: The Way Forward\" para dar a volta por cima e reinventar-se. Conta com os seus novos modelos, como o MC20 e o Granturismo, e com os seus motores el\u00e9ctricos Folgore, para reconquistar os cora\u00e7\u00f5es dos entusiastas de autom\u00f3veis desportivos e de luxo. <\/p>\n\n\n\n

Espera tamb\u00e9m ganhar independ\u00eancia e prest\u00edgio ao separar-se gradualmente de Stellantis. A Maserati conseguir\u00e1 recuperar o seu lugar entre as marcas de luxo? A Lamborghini ter\u00e1 de rever a sua classifica\u00e7\u00e3o? <\/strong>O tempo o dir\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25,27],"tags":[],"class_list":["post-31805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLamborghini cat\u00e9gorise Maserati... comme une marque premium ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lamborghini, le c\u00e9l\u00e8bre constructeur italien de voitures de sport, a une vision tr\u00e8s pr\u00e9cise de son march\u00e9 et de ses concurrents. 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