{"id":31704,"date":"2023-08-10T22:16:08","date_gmt":"2023-08-10T20:16:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31704"},"modified":"2023-08-10T22:16:11","modified_gmt":"2023-08-10T20:16:11","slug":"neste-pais-que-bate-acordos-de-venda-para-ferrari-1-cliente-em-4-e-uma-mulher","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/ferrari\/dans-ce-pays-qui-bat-des-records-de-ventes-pour-ferrari-1-client-sur-4-est-une-femme\/","title":{"rendered":"Neste pa\u00eds, onde a Ferrari bate recordes de vendas, 1 em cada 4 clientes \u00e9 uma mulher!"},"content":{"rendered":"
\"ferrari<\/figure>\n\n\n\n

Ferrari<\/a> n\u00e3o se trata apenas de pessoas. Na China, o pa\u00eds mais populoso do mundo e um dos mais importantes para o mercado dos autom\u00f3veis de luxo, a marca italiana conquistou os cora\u00e7\u00f5es e as carteiras das mulheres. <\/strong><\/p>\n\n\n\n

De acordo com fontes pr\u00f3ximas do assunto citadas pela Bloomberg, 26 % dos supercarros vendidos pela Ferrari nos \u00faltimos cinco anos no Reino do Meio foram adquiridos por clientes do sexo feminino.<\/strong> Trata-se de um recorde hist\u00f3rico para o construtor de Maranello, que nunca antes tinha tido mais de um quarto dos seus clientes mulheres.<\/p>\n\n\n\n

Este n\u00famero impressionante testemunha a mudan\u00e7a de mentalidade e de comportamento dos consumidores chineses, cada vez mais atra\u00eddos por autom\u00f3veis de prest\u00edgio e de alto desempenho. <\/p>\n\n\n\n

Reflecte tamb\u00e9m a estrat\u00e9gia da Ferrari de adaptar a sua gama e imagem a este p\u00fablico feminino exigente e apaixonado com o Roma e, mais recentemente, o Purosangue.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Na China continental, n\u00e3o incluindo Hong Kong e Taiwan, A Ferrari vendeu cerca de 1.600 ve\u00edculos no ano passado,<\/strong> duas vezes mais do que h\u00e1 alguns anos atr\u00e1s. A regi\u00e3o representa atualmente 12% das vendas mundiais da Ferrari, o que a torna um mercado estrat\u00e9gico para a empresa do cavalo empinado.<\/p>\n\n\n\n

Anos<\/th>Vendas na China<\/th><\/tr><\/thead>
2022<\/td>1552<\/td><\/tr>
2021<\/td>899<\/td><\/tr>
2020<\/td>456<\/td><\/tr>
2019<\/td>836<\/td><\/tr>
2018<\/td>695<\/td><\/tr>
2017<\/td>617<\/td><\/tr>
2016<\/td>619<\/td><\/tr>
2015<\/td>610<\/td><\/tr>
2014<\/td>675<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-31704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDans ce pays qui bat des records de ventes pour Ferrari, 1 client sur 4 est une femme ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari n\u2019est pas qu'une affaire d\u2019hommes. 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