{"id":31340,"date":"2023-03-25T14:23:11","date_gmt":"2023-03-25T13:23:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31340"},"modified":"2023-03-25T14:23:12","modified_gmt":"2023-03-25T13:23:12","slug":"maserati-not-yet-the-most-profitable-luxury-brand","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/pt\/maserati\/maserati-pas-encore-la-marque-de-luxe-la-plus-rentable\/","title":{"rendered":"Maserati: n\u00e3o (ainda) a marca de luxo mais rent\u00e1vel"},"content":{"rendered":"
\"maserati<\/figure>\n\n\n\n

Desde Maserati<\/a> est\u00e1 sob a rapariga de Stellantis<\/a>Adeus aos volumes e ol\u00e1 ao posicionamento de luxo e rentabilidade<\/strong>. Como vimos primeiro com o MC20, depois o Grecale, e mais recentemente o MC20 Cielo e o novo Granturismo, o acabamento deu um salto em frente, tal como os pre\u00e7os.<\/p>\n\n\n\n

Uma escolha perfeitamente assumida por Stellantis desde Maserati \u00e9 a \u00fanica marca de luxo do grupo<\/strong>. Enquanto na era FCA era uma corrida para fazer o maior n\u00famero de vendas poss\u00edvel, na era Stellantis \u00e9 a A rentabilidade do Maserati antes dos volumes<\/a> que \u00e9 procurado.<\/p>\n\n\n\n

Al\u00e9m disso, n\u00e3o \u00e9 por nada que O Maserati duplicou a sua rentabilidade em 2022<\/a> para quase o mesmo volume de vendas de 2021. Sabemos tamb\u00e9m que comercialmente, para os modelos mais recentes, tal como a Ferrari, eles s\u00e3o apresentados exclusivamente aos melhores clientes da marca. <\/p>\n\n\n\n

Agora que conhecemos o Os n\u00fameros da Ferrari de 2022<\/a>e a Os n\u00fameros de Lamborghini de 2022<\/a>Vamos compar\u00e1-los com marcas como Porsche, Bentley, McLaren, Aston Martin, Bugatti e Rolls-Royce.<\/p>\n\n\n\n

<\/th>Vendas 2022<\/th>CA 2022<\/th>Lucro 2022<\/th><\/tr><\/thead>
Maserati<\/td>25 900<\/td>2,32 mil milh\u00f5es<\/td>201 milh\u00f5es<\/td><\/tr>
Ferrari<\/td>13 221<\/td>5,09 mil milh\u00f5es<\/td>2,375 mil milh\u00f5es<\/td><\/tr>
Lamborghini<\/td>9 233<\/td>939 milh\u00f5es<\/td>614 milh\u00f5es<\/td><\/tr>
Bentley<\/td>15 174<\/td>3,38 mil milh\u00f5es<\/td>708 milh\u00f5es<\/td><\/tr>
Porsche<\/td>309 884<\/td>37,6 mil milh\u00f5es<\/td>8,72 mil milh\u00f5es<\/td><\/tr>
Aston Martin<\/td>6 412<\/td>1,57 mil milh\u00f5es<\/td>215 milh\u00f5es<\/td><\/tr>
McLaren<\/td>NC<\/td>NC<\/td>NC<\/td><\/tr>
Bugatti<\/td>80<\/td>331 milh\u00f5es<\/td>-33 milh\u00f5es<\/td><\/tr>
Rolls-Royce<\/td>6 021<\/td>NC<\/td>NC<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

A partir desta tabela \u00e9 f\u00e1cil de ver que O melhor aluno \u00e9 a Ferrari com a melhor rela\u00e7\u00e3o vendas \/ volume de neg\u00f3cios \/ lucro. <\/strong><\/p>\n\n\n\n

A Porsche \u00e9 a marca com o maior volume de vendas. Pode agradecer aos seus dois SUV, primeiro Macan com mais de 86.000 vendas, depois Cayenne com mais de 95.000 vendas. O volume de neg\u00f3cios e o lucro da Porsche s\u00e3o proporcionalmente impressionantes<\/strong>. Para compara\u00e7\u00e3o, o lucro de Stellantis \u00e9 de 16,8 mil milh\u00f5es de euros em 2022.<\/p>\n\n\n\n

Uma marca como Aston Martin, que tem tido dificuldades nos \u00faltimos anos, tem mais volume de neg\u00f3cios que a Lamborghini, mas muito menos lucro. Isto deve-se certamente aos grandes investimentos necess\u00e1rios para lan\u00e7ar novos modelos, mas tamb\u00e9m na equipa de F\u00f3rmula 1.<\/p>\n\n\n\n

McLaren ainda n\u00e3o divulgou os n\u00fameros de 2022. Bugatti \u00e9 mais uma marca de ultra-luxo do que uma marca de luxo e a recente venda da marca \u00e0 Rimac resultou provavelmente na necessidade de fazer investimentos significativos para futuros modelos de hipercarros el\u00e9ctricos 100 %. Quanto \u00e0 Rolls-Royce, n\u00e3o conhecemos o volume de neg\u00f3cios, mas sabemos que o cesto m\u00e9dio \u00e9 de 500.000 euros. Isto colocaria o volume de neg\u00f3cios em pouco mais de 3 mil milh\u00f5es de euros.<\/p>\n\n\n\n

No final, compreendemos melhor do que compreendemos agora, Stellantis n\u00e3o est\u00e1 interessado em fazer mais vendas com a Maserati<\/strong> em compara\u00e7\u00e3o com anos anteriores. Os dois objectivos do Maserati para os pr\u00f3ximos anos ser\u00e3o aumentar as vendas e, acima de tudo, os lucros<\/strong>. Stellantis pode querer duplicar o volume de neg\u00f3cios da Maserati, e multiplicar o lucro por 10, para o mesmo volume de vendas.<\/p>\n\n\n\n

Como projec\u00e7\u00e3o e compara\u00e7\u00e3o, se as vendas da Maserati fossem multiplicadas por 10, o volume de neg\u00f3cios poderia aproximar-se do da Porsche, mas o lucro permaneceria pelo menos 4 vezes inferior.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-31340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : pas (encore) la marque de luxe la plus rentable - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis que Maserati est sous le girond de Stellantis, adieu les volumes et bonjour le positionnement luxe et la rentabilit\u00e9. 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