{"id":44055,"date":"2025-12-05T14:30:47","date_gmt":"2025-12-05T13:30:47","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=44055"},"modified":"2025-12-05T14:30:47","modified_gmt":"2025-12-05T13:30:47","slug":"van-f1-naar-de-lalfa-romeo-33-stradale-cristiano-fiorio-arriveert-bij-maserati-in-een-sleutelrol-ik-voel-een-groot-verantwoordelijkheidsgevoel","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/maserati\/de-la-f1-a-lalfa-romeo-33-stradale-cristiano-fiorio-arrive-chez-maserati-dans-un-role-cle-je-ressens-un-grand-sens-des-responsabilites\/","title":{"rendered":"Van F1 naar de Alfa Romeo 33 Stradale: Cristiano Fiorio krijgt een sleutelrol bij Maserati \"Ik voel een groot verantwoordelijkheidsgevoel\"."},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati.jpg\" alt=\"\" class=\"wp-image-44056\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Het einde van 2025 markeert een nieuwe transformatiefase voor 2026 van <a href=\"https:\/\/www.italpassion.fr\/nl\/maserati\/\">Maserati<\/a>. Na verschillende interne verschuivingen aan de top van Stellantis versterkt het merk Trident opnieuw zijn managementteam met de benoeming van Cristiano Fiorio als hoofd global marketing. Dit is zeker geen onbelangrijke keuze, aangezien de carri\u00e8re van deze gepassioneerde Italiaan, die heeft gewerkt aan strategische projecten voor Alfa Romeo, vorm heeft gegeven aan enkele van de belangrijkste momenten van de afgelopen jaren voor de Italiaanse merken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van de elektrische Fiat 500 tot de Alfa Romeo 33 Stradale, via F1<\/h2>\n\n\n\n<p>Cristiano Fiorio vertegenwoordigt het atypische profiel waar Maserati al maanden naar op zoek is: een mix van creativiteit, globale visie en diepe wortels in de Italiaanse autowereld. Zijn komst naar de Fiat Chrysler Automobiles Group in 2013 leidde ertoe dat hij steeds meer verantwoordelijkheden kreeg, eerst in de EMEA-zone voor marketingcommunicatie voor alle merken, daarna in reclame, digitaal, evenementen en sponsoring. Hij was onder andere verantwoordelijk voor het toezicht op de lancering van de elektrische Fiat 500 in 2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-fiat.jpg\" alt=\"\" class=\"wp-image-44058\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-fiat.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-fiat-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-fiat-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-fiat-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-1024x562.jpg\" alt=\"\" class=\"wp-image-29541\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-1024x562.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-300x165.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-768x421.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-561x308.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-1122x616.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-265x145.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-531x291.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-364x200.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-728x400.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-608x334.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-758x416.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-1152x632.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio-600x329.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2021\/08\/cristiano-fiorio.jpg 1445w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Maar het is zijn rol bij Alfa Romeo sinds 2021 die zijn carri\u00e8re echt heeft opgebouwd. Als verantwoordelijke voor het Formule 1-project was het zijn taak om het rendement op investering te maximaliseren van een programma dat vaak onder de loep wordt genomen, maar zelden in dezelfde mate wordt benut op het gebied van marketing. Tegelijkertijd hield hij toezicht op de strategische projecten van het merk, waarvan het meest emblematische de wedergeboorte van de Alfa Romeo 33 Stradale was. Een supercar die Alfa Romeo's terugkeer naar de wereld van handgemaakte auto's markeert. In 2025 werden zijn verantwoordelijkheden uitgebreid met de marketing- en communicatieafdeling van Alfa Romeo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-1024x683.jpg\" alt=\"\" class=\"wp-image-35071\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/11\/cristiano-fiorio.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Deze toch al strategische rol is nu uitgebreid met het management van de marketing van Maserati. Hij zal rechtstreeks rapporteren aan Santo Ficili, nog steeds CEO van Alfa Romeo maar nu COO van Maserati na een interne reorganisatie waarbij Jean-Philippe Imparato, ex-CEO van Alfa Romeo en vervolgens van Stellantis Europe, de wereldwijde CEO van de Trident werd. Het managementteam van Stellantis kan dus rekenen op een team dat perfect vertrouwd is met het ecosysteem van de Italiaanse merken Alfa Romeo en Maserati, hun uitdagingen en hun DNA.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-2.jpg\" alt=\"\" class=\"wp-image-44057\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-2.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-2-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-2-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/cristiano-fiorio-maserati-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Een verandering die volgt op een andere belangrijke benoeming<\/h2>\n\n\n\n<p>De komst van Cristiano Fiorio komt slechts een maand na de benoeming van Simonetta Cerruti tot Global Chief Commercial Officer van Maserati. Met meer dan twintig jaar ervaring bij Fiat, Alfa Romeo en Lancia was ze verantwoordelijk voor de commerci\u00eble activiteiten van Alfa Romeo en Lancia in Europa, voordat ze naar Maserati kwam om een nieuw hoofdstuk te schrijven.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1135\" height=\"1200\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/Simonetta-Cerruti-1135x1200.jpg\" alt=\"\" class=\"wp-image-44059\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/Simonetta-Cerruti-scaled.jpg 1135w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/Simonetta-Cerruti-397x420.jpg 397w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/Simonetta-Cerruti-768x812.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/12\/Simonetta-Cerruti-11x12.jpg 11w\" sizes=\"auto, (max-width: 1135px) 100vw, 1135px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Een compleet nieuw managementteam voor Maserati over vijf jaar<\/h2>\n\n\n\n<p>Deze verhuizingen maken een ingrijpende verandering in het organigram van Maserati compleet. Sinds 2020 heeft het merk verschillende opeenvolgende directeuren gehad, met Davide Grasso nog steeds aan het roer in 2024, gevolgd door Santo Ficili en vervolgens Jean-Philippe Imparato. De functie van Chief Commercial Officer is ook in andere handen overgegaan, van Bernard Loire naar Luca Delfino, daarna Maurizio Zuares en nu Simonetta Cerruti. Wat marketing betreft, deze is officieel overgegaan van Giovanni Perosino naar Cristiano Fiorio.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><\/th><th>2020 - 2022<\/th><th>2022 - 2024<\/th><th>2024<\/th><th>2025<\/th><th>2026<\/th><\/tr><\/thead><tbody><tr><td>CEO Wereld<\/td><td>Davide Grasso<\/td><td>Davide Grasso<\/td><td>Santo Ficili<\/td><td>Santo Ficili<\/td><td>Jean-Philippe Imparato<\/td><\/tr><tr><td>Directeur wereldwijde verkoop<\/td><td>Bernard Loire<\/td><td>Bernard Loire<\/td><td>Luca Delfino<\/td><td>Maurizio Zuares<\/td><td>Simonetta Cerruti<\/td><\/tr><tr><td>Directeur Europa<\/td><td>Guido Giovannelli<\/td><td>Luca Delfino<\/td><td>Luca Parasacco<\/td><td>Luca Parasacco<\/td><td>Luca Parasacco<\/td><\/tr><tr><td>Afdeling Marketing &amp; Communicatie<\/td><td>Paolo Tubito<\/td><td>Paolo Tubito<\/td><td>Giovanni Perosino<\/td><td>Giovanni Perosino<\/td><td>Cristiano Fiorio<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><svg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-quote\" width=\"48\" height=\"48\"><use xlink:href=\"#icon-quote\"><\/use><\/svg>\n<p>\u00a0<em>Met de benoeming van vandaag voel ik een groot verantwoordelijkheidsgevoel. Voor elke Italiaan die van auto's houdt, is Maserati een icoon en een stukje geschiedenis. De hele autosector ondergaat een diepgaande transformatie. Maar het afgelopen jaar heeft het merk, dankzij het werk van Santo Ficili, zijn orde en stabiliteit hervonden. We moeten nu terugkeren naar groei en investeringen, waarbij we ons concentreren op een paar fundamentele elementen.<\/em> <\/p>\n<cite><strong>Cristiano Fiorio<\/strong><\/cite><\/blockquote>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":44056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[646],"class_list":["post-44055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","tag-cristiano-fiorio","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De la F1 \u00e0 l&#039;Alfa Romeo 33 Stradale : Cristiano Fiorio arrive chez Maserati dans un r\u00f4le cl\u00e9 &quot;je ressens un grand sens des responsabilit\u00e9s&quot; - ItalPassion<\/title>\n<meta name=\"description\" content=\"Cette fin d&#039;ann\u00e9e 2025 marque une nouvelle phase de transformation pour l&#039;ann\u00e9e 2026 de Maserati. 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