{"id":41300,"date":"2025-09-16T09:29:13","date_gmt":"2025-09-16T07:29:13","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41300"},"modified":"2025-09-16T09:29:13","modified_gmt":"2025-09-16T07:29:13","slug":"alfa-romeo-keert-terug-naar-dit-prachtige-land-na-een-afwezigheid-van-18-jaar","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/nl\/alfa-romeo\/alfa-romeo-revient-dans-ce-pays-dasie-apres-18-ans-dabsence\/","title":{"rendered":"Alfa Romeo keert terug naar dit Aziatische land na een afwezigheid van 18 jaar"},"content":{"rendered":"
\"\"
Foto CNA<\/figcaption><\/figure>\n\n\n\n

Alfa Romeo<\/a> blijft vooruitgang boeken in Azi\u00eb, een markt waar het Italiaanse merk worstelt om een duidelijke strategie te vinden. Na in 2023 een showroom openen in Hongkong<\/a>, gesloten in Singapore in februari 2025<\/a>heeft het merk Biscione ervoor gekozen om terug te keren... naar Taiwan. Een symbolische aankondiging, want het komt na een afwezigheid van 18 jaar.<\/p>\n\n\n\n

Op 15 september 2025 bevestigde Alfa Romeo tijdens een officieel evenement in Taipei zijn terugkeer naar deze markt. Het merk, dat dit jaar zijn 115e verjaardag viert, presenteerde twee van zijn vlaggenschipmodellen: de Giulia en de Stelvio. Maar de echte verrassing was de aanwezigheid van de Junior, de nieuwe compacte SUV van Stellantis die in de eerste helft van 2026 in Taiwan op de markt komt.<\/p>\n\n\n\n

Deze comeback is mogelijk gemaakt door de Shangteng Automotive groep, die wordt geleid door Gao Yiyi, dochter van de voorzitter van I-Mei, een industri\u00eble speler met een sterke lokale aanwezigheid. Samen met haar ouders zei Gao Yiyi dat ze de aanwezigheid van Europese merken in Taiwan wilde ontwikkelen en optimistisch was over het potentieel van de lokale automarkt.<\/p>\n\n\n\n

Deze keuze roept echter vragen op. Alfa Romeo's verkopen in Azi\u00eb blijven bescheiden: 832 eenheden in China in 2022, terwijl het merk in Japan, ondanks dat het een regionaal bolwerk is, is gedaald van 1.671 registraties in 2023 naar slechts 963 in 2024. Tegen deze achtergrond lijkt de opening van een dealerschap in Taiwan misschien paradoxaal.<\/p>\n\n\n\n

Maar Alfa Romeo speelt hier een strategische kaart. Taiwan is een nichemarkt, maar wordt gekenmerkt door een welgestelde klantenkring met een passie voor auto's. Bovendien biedt de samenwerking met Shangteng Automotive een solide basis. Bovendien biedt de samenwerking met Shangteng Automotive een solide basis, vooral dankzij de familie- en economische banden met I-Mei.<\/p>\n\n\n\n

Tot slot illustreert deze terugkeer naar Taiwan een vastberadenheid: ondanks de moeilijkheden wil Alfa Romeo Azi\u00eb niet in de steek laten. Tussen het sluiten van dealerships en het openen van nieuwe, blijft de strategie moeilijk te lezen, maar het merk blijft zoeken naar een evenwicht. Na een afwezigheid van 18 jaar keert Alfa Romeo terug naar Taiwan. Het valt nog te bezien of de Giulia, de Stelvio en binnenkort de Junior erin zullen slagen deze markt voor zich te winnen.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-41300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo revient dans ce pays d'Asie apr\u00e8s 18 ans d'absence - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo CNA Alfa Romeo poursuit son chemin en Asie, un march\u00e9 o\u00f9 la marque italienne peine \u00e0 trouver une strat\u00e9gie claire. 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